长沙晚报掌上长沙12月22日讯（全媒体记者 范宏欢）12月21日，中国民生银行长沙体育新城社区支行 与长沙银盆岭社区支行，分别于长沙山姆会员商店（雨花店）、长沙山姆会员商店（岳麓店）正式开 业。 一站式服务赋能社区，便捷体验获市民好评 开业当日，中国民生银行长沙银盆岭社区支行和体育新城社区支行迎来众多市民咨询与办理业务。家住 附近的张女士表示："以前办业务要专门去银行网点，现在购物顺路就能办卡，非常方便。" 除了办卡优惠，"购物+理财"的一站式便利服务更让市民眼前一亮。"以前觉得理财离日常生活很远，现 在逛超市时就能和银行工作人员聊一聊，针对我们家的消费习惯推荐合适的产品，特别实用。"一位正 在咨询的市民说道。 银商协同，服务民生助力地方经济发展 中国民生银行长沙分行扎根湖湘十七载，始终坚持以客户为中心，持续完善零售金融服务体系。此次两 家社区支行的开业，是分行深化社区金融布局、拓展服务场景的重要举措。客户可在山姆门店内办理多 项高频业务，享受"金融管家"式服务，真正实现"金融需求不出社区"。 此外，民生银行山姆联名卡为客户提供多项专属权益，让市民享受到切实的便利，该行还将持续开展金 融知识普及、消费者权益保 ...

Core Viewpoint - The banking industry is transitioning from a focus on merely providing financial services to enhancing customer experiences, emphasizing the need for localized and personalized service models to meet evolving client demands [1][2][10]. Group 1: Industry Trends - The competitive landscape of China's banking sector is undergoing significant transformation, shifting from product and interest rate competition to a focus on service depth and customer experience [2][4]. - Customers are increasingly seeking personalized value experiences rather than just functional financial services, necessitating the development of differentiated and emotionally resonant service systems [2][4]. Group 2: Company Initiatives - Ping An Bank's Xi'an branch has launched the "Localized Rights System 2.0," marking a strategic shift from a product-centric to a customer experience-centric service model, integrating financial services into daily life and business growth [1][5]. - The new rights system enhances service breadth and depth, expanding its coverage to a wider range of customer segments while strengthening data support and customer insight capabilities for personalized service delivery [5][12]. Group 3: Service Ecosystem - The "Localized Rights System 2.0" features eight key scenarios: sports, education, local life, legal and tax services, travel, family, cultural heritage, and healthcare, addressing various aspects of customer life and needs [6][8]. - These scenarios are designed to provide comprehensive support for modern families, integrating financial services with health management, cultural experiences, and professional planning for wealth transfer and tax compliance [8][9]. Group 4: Community Impact - By collaborating with local businesses and service providers, Ping An Bank aims to transform the "finance + life" concept into tangible customer experiences, thereby stimulating local consumption and contributing to regional economic growth [9][10]. - The bank's approach positions it as a connector and enabler within the regional economic ecosystem, aligning its development with local community needs and responsibilities [10][12].

Group 1 - The core viewpoint of the news is the collaboration between Minsheng Bank and Sam's Club in Hefei, which marks a new beginning for financial services integrated with retail, enhancing consumer experience in Anhui [1][2] - Minsheng Bank's Hefei branch has opened its first community branch within a Sam's Club, aiming to provide convenient financial services and improve consumer experience through a "retail + finance" model [1][3] - The partnership aligns with national policies to promote consumption upgrades and optimize the business environment, enhancing consumer experience and unlocking consumption potential in Anhui [1][2] Group 2 - Minsheng Bank and Sam's Club have launched co-branded credit and debit cards, offering significant cashback rewards to cardholders, which is expected to stimulate local consumption [2] - As of July 2025, over 24,000 customers have applied for the co-branded credit card, indicating strong interest and laying a solid foundation for further collaboration [2] Group 3 - The new community branch aims to create a "15-minute convenient service circle," providing a range of financial and non-financial services to local residents [3] - The branch operates in sync with Sam's Club hours, offering services such as credit and debit card applications, ATM transactions, and special member activities [3] Group 4 - The community branch integrates financial services into the shopping experience at Sam's Club, offering family-oriented activities that promote financial literacy while providing specialized services [4] - The branch is positioned as a community life center, enhancing the synergy between shopping and financial services, contributing to consumer upgrades and regional economic development in Anhui [4]

Group 1 - The opening of the first community branch of Minsheng Bank in Anhui, located within the Sam's Club, marks a new collaboration between the two entities, enhancing financial services and consumer experience in Hefei [2][3] - The partnership aligns with national policies aimed at upgrading consumption structures and optimizing the business environment, creating a "financial + life" value-added service ecosystem for consumers in Anhui [3] - As of July 2025, over 24,000 customers have applied for the co-branded credit card, establishing a solid foundation for deep cooperation between Minsheng Bank and Sam's Club [3] Group 2 - Minsheng Bank has established 30 community branches in Hefei, with the new branch aiming to create a specialized community banking service, enhancing convenience for local residents [4] - The community branch operates in sync with Sam's Club hours, offering various financial and non-financial services, including credit card applications and cash withdrawals [4] - The branch integrates financial services into consumer scenarios, providing family-oriented activities that promote financial literacy while offering specialized services like children's account management [5] Group 3 - Minsheng Bank's Hefei branch views the new community branch as a starting point for enhancing services in Anhui, aiming to innovate the "financial + life" service model [6] - Customers have expressed satisfaction with the ability to apply for co-branded cards while shopping at Sam's Club, enjoying a seamless "shopping + financial management" experience [6] - Upcoming promotional activities are planned to further reward local residents, indicating a commitment to improving convenience and quality of life in the region [6]