Core Viewpoint - Consumption is identified as the "main engine" driving economic growth, playing a crucial role in expanding domestic demand [1] Group 1: Forum and Platform Introduction - The third "Xin·New" brand high-quality development forum was hosted by CITIC Bank to boost consumer confidence and market vitality [1] - CITIC Bank introduced the "Da Ke Zhen Xuan" sales empowerment platform, which aims to leverage the advantages of the CITIC Group's "finance + industry" model to enhance consumer goods sales [1] Group 2: Platform Features and Operations - The "Da Ke Zhen Xuan" platform addresses previous challenges in customer marketing by focusing on "three unifications": unified sales empowerment channels, unified sales empowerment access, and unified sales data collection [2] - The platform has onboarded nearly 30 consumer goods companies, offering over 300 products, with more than 2,200 registered users and nearly 10,000 orders, generating sales of nearly 500,000 yuan within six months [1][2] Group 3: Future Plans and Strategic Goals - CITIC Bank plans to expand the platform's coverage and product variety, conducting promotional activities and events to stimulate consumption and upgrade consumption structure [2] - The bank aims to respond to customer needs through a "finance + consumption" dual-drive model, reinforcing its commitment to national strategies and customer growth [2]

论坛期间，中信银行相关负责人介绍了其"大客甄选"销售赋能平台。据悉，该平台由中信银行总行大客 户部牵头搭建，充分发挥中信集团"金融+实业"综合平台优势，聚焦消费行业对公大客户产品展销与员 工内购服务，旨在通过严选优质国货精品，为中信体系员工及亲属、重点客户提供内购消费福利。该平 台上线不到半年，已入驻消费品企业近30家，上架商品300余款，累计注册用户2200余人，订单量近万 单，销售额近50万元。 （编辑 李家琪） 本报讯 （记者杨洁）11月21日，由中信银行主办、新华网承办的第三届"信·新"品牌高质量发展论坛在 北京举办。论坛以"信新消费，智享未来"为主题，来自政府部门、金融机构、智库、企业、品牌评估机 构等领域代表和专家学者齐聚一堂，深入探讨以高质量品牌建设引领消费新浪潮，共同探寻提振消费信 心、优化消费生态的新路径。 针对以往客户营销中"销售赋能分散、协同效能不足"的难点，"大客甄选"销售平台以"三个统一"为核心 构建运营体系：统一销售赋能渠道、统一销售赋能准入、统一销售数据归集，实现内外部优质资源的高 效整合。同时，依托中信银行遍布全国的分支机构网络，该平台深度挖掘各地区特色优势商品资源，商 品涵盖 ...

Core Viewpoint - The "Five Five Shopping Festival" in Shanghai aims to stimulate consumption and enhance the local economy through a comprehensive framework of activities and partnerships, focusing on various consumer needs and preferences [1][4]. Group 1: Event Framework and Objectives - The festival operates under a "1+15+16+X" framework, which includes one main celebration, 15 flagship IPs, 16 district themes, and various special activities [1]. - The core goal is to "expand domestic demand and promote consumption," with initiatives designed to directly benefit consumers [1]. Group 2: Key Activities and Initiatives - "Jiao Xiang Huan Xin Carnival" focuses on the "old-for-new" policy, offering bank consumption discounts to lower costs for consumers in sectors like home appliances and digital products [2]. - "Jiao Xiang Wen Lv Carnival" promotes travel and cultural consumption, providing exclusive credit card benefits and special travel packages [2]. - "Jiao Xiang Fen Qi Carnival" offers installment payment options for electric vehicles and popular consumer products, supporting green finance and low-altitude economy [2]. - "Yin Fa Le Lin Carnival" targets elderly consumers, creating a financial and lifestyle service loop that addresses their core needs [3]. - "Jiao Xiang Sheng Huo Carnival" introduces a "Business Circle Boutique Promotion Festival," highlighting Shanghai's unique cultural and culinary offerings [3]. - "Jiao Xiang Hui Fu Carnival" collaborates with major online platforms to enhance online shopping incentives, stimulating digital consumption [3]. Group 3: Sustainable Consumption Ecosystem - The Shanghai branch of the bank aims to create a "year-round shopping festival" by extending promotional activities throughout the year, thus stabilizing market expectations and reducing seasonal consumption fluctuations [4]. - The strategy includes regular events and discounts, ensuring continuous consumer engagement and support for the local economy [4]. Group 4: Support for Merchants and Small Businesses - The bank focuses on enhancing the visibility and sales of quality dining and traditional brands through various promotional channels, including online live broadcasts and food vlogs [5]. - It offers tailored financial services for small businesses, including simplified loan processes and quick approval for financing needs [5]. - The bank is optimizing mortgage-based loan products for businesses in key commercial areas to meet larger financing demands [5]. Group 5: Addressing Untapped Consumer Needs - The bank is leveraging its channels to stimulate overlooked consumer demands, such as promoting home modifications for the elderly to improve their quality of life [6]. - It aims to attract more tourists to Shanghai by sharing compelling narratives about the city, thereby unlocking additional consumption potential [6].