Core Insights - The report reveals a shift in financial consumption trends from "instant gratification" to "future security," with a growing emphasis on insurance and healthcare products, particularly among the post-95 generation who prioritize retirement planning over entertainment spending [1][8][19] - Consumer pain points include a lack of tailored wealth management solutions, underwhelming product returns, complicated services, and a desire for more transparent information, with over 90% of consumers seeking a "hassle-free, time-saving, and cost-effective" financial service experience [1][8][30] Chapter 1: Consumption Trend Insights - Financial consumers are increasingly adopting a conservative asset allocation strategy, focusing on risk mitigation rather than high returns, with the structure of financial products shifting towards insurance over consumption and investment [15][19] - The demand for healthcare and insurance products is rising, with 62.8% of respondents concerned about healthcare and 36% about retirement, indicating a desire for financial products that provide real value during critical times [28][29] Chapter 2: User Pain Points Analysis - The primary consumer demographic consists of middle-aged women aged 31-50, who are often the decision-makers in family financial matters, leading to a demand for comprehensive financial solutions that address various family needs [32][34] - Key pain points include low product returns, complicated service processes, lack of personalization, and unclear product terms, with 86.7% of consumers dissatisfied with product features and performance [38][39][46] Chapter 3: Breaking the "Impossible Triangle" - The financial industry faces a dilemma known as the "impossible triangle," where achieving high returns, low risk, and high liquidity simultaneously is challenging, particularly in the healthcare and retirement sectors [29][30] - Financial institutions must not only provide asset management solutions but also help consumers establish long-term financial security, addressing the need for products that balance stable returns with long-term guarantees [29][30] Chapter 4: Practical Example - Ping An's "Three Savings Project" - Ping An's "Three Savings Project" serves as a model for integrating comprehensive financial services with healthcare and retirement planning, leveraging technology, product innovation, and professional services to enhance customer satisfaction [1][29] - The project has resulted in significant achievements, including a customer base exceeding 242 million and home care services covering 75 cities, demonstrating the effectiveness of a customer-centric approach in financial services [1][29] Chapter 5: Conclusion - Path to "Finance for the People" - The essence of "finance for the people" is centered around customer needs, emphasizing the importance of simplifying processes, enhancing transparency, and fostering collaboration to make financial services more accessible and user-friendly [1][12][29]