银行业内卷

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【财经分析】银行业“反内卷”需从价格血拼转向价值共生
Xin Hua Cai Jing· 2025-08-13 07:12
Core Viewpoint - The banking industry in China is experiencing "involution" characterized by irrational price wars, risk management relaxation, service homogenization, and distorted assessment mechanisms, leading to a historical low net interest margin of 1.43% and consumer loan rates dropping below 3% [1][2][5] Group 1: Market Conditions - The banking sector is facing increased saturation and intensified homogeneous competition, prompting regulatory bodies to call for a shift from "involution" to value-creating competition [1][2] - The net interest margin has decreased significantly, with the People's Bank of China noting a rapid decline in loan rates while deposit rates remain stagnant, affecting the efficiency of interest rate transmission [6][7] Group 2: Competitive Practices - Banks are engaging in various practices to attract deposits, such as offering high-interest rates, rebates, and gifts, leading to a phenomenon of "one-day deposit" [3][4] - The bond underwriting sector has seen extreme price competition, exemplified by a bond underwriting fee of 700 yuan, prompting self-regulatory investigations [4][5] Group 3: Regulatory Responses - Financial regulatory bodies are implementing measures to curb harmful practices, including the prohibition of commission payments to real estate companies and intermediaries [4][5] - Initiatives like the "1+3+N" system in Guangdong aim to address "involution" through a negative list that bans rebate practices and high-interest deposit solicitation [7][8] Group 4: Strategic Shifts - Experts suggest that the banking industry should transition from a focus on scale to value creation, emphasizing the importance of clear strategies and robust performance to regain market trust [8]
银行业“反内卷”破局
Jing Ji Wang· 2025-07-31 06:32
Core Viewpoint - The banking industry is facing intense competition characterized by price wars and a struggle for quality customers, leading to a phenomenon known as "involution" which is detrimental to long-term profitability and resource allocation efficiency [1][2][3]. Group 1: Industry Challenges - The banking sector is experiencing a downward trend in loan interest rates, with some banks offering rates as low as 2.5% for business loans, leading to a competitive environment where banks are forced to lower rates to retain customers [2][3]. - The net interest margin for banks has dropped to 1.43% in the first quarter, indicating shrinking profit margins due to intense competition and price wars [3]. - The internal competition has led to a "prisoner's dilemma" where banks are aware that price wars harm overall industry profits but feel compelled to follow suit to avoid losing market share [4][5]. Group 2: Recommendations for Improvement - Experts suggest that financial management departments should implement strong measures to create a multi-tiered, widely covered, and differentiated financial institution system to better serve various customer groups [1][6]. - There is a call for a shift in performance evaluation from a scale-oriented approach to one focused on quality and efficiency, incorporating risk-adjusted returns and customer value contributions into assessment criteria [6][7]. - The restructuring of business models is recommended, moving from a scale-driven to a value-driven approach, emphasizing the profitability of individual customers and reducing reliance on single credit products [6][7].
银行业“反内卷”:突围之困与破局之路
Shang Hai Zheng Quan Bao· 2025-07-30 18:03
Core Viewpoint - The banking industry is facing intense competition characterized by price wars and a struggle for quality customers, leading to a common dilemma of "involution" that requires a systemic approach to break free and achieve high-quality development [3][4][6]. Group 1: Involution Challenges - The competition for quality customers has intensified, with some banks offering consumer loan rates as low as 2.6% earlier this year, only to see rates rise above 3% by April, and then drop again to around 2.5% for business loans in July [4][5]. - Many banks are resorting to high-interest deposit strategies at the end of assessment periods to attract customers, leading to a significant decline in net interest margins, which fell to 1.43% in the first quarter [5]. - The internal competition is exacerbated by a "prisoner's dilemma," where banks are aware that price wars harm overall industry interests but feel compelled to follow suit to avoid losing market share [6][7]. Group 2: Recommendations for Improvement - Experts suggest that financial management departments should implement strong measures to create a multi-layered, widely covered, and differentiated financial institution system, allowing institutions to provide tailored products and services based on market and customer needs [2][8]. - There is a call for a shift in performance assessment from a scale-oriented approach to one focused on quality and efficiency, incorporating risk-adjusted returns and customer value contributions into evaluation systems [8][9]. - The restructuring of business models is recommended, moving from scale-driven to value-driven strategies, emphasizing the profitability of individual clients and reducing reliance on single credit products [9].
每经热评︱银行业综合整治“内卷式”竞争 需走差异化可持续发展之路
Mei Ri Jing Ji Xin Wen· 2025-07-29 13:30
Core Viewpoint - The banking industry is facing significant challenges due to "involution" competition, which has been exacerbated by a low interest rate environment and a lack of differentiation in products and services [1][3]. Group 1: Involution Competition in Banking - The Guangdong Banking Association has initiated a comprehensive rectification of "involution" competition, implementing a "1+3+N" system to address the issue [1]. - The "1" refers to a negative list for involution competition issued by regulatory authorities, "3" includes self-regulatory agreements and initiatives from the association, and "N" encompasses various self-regulatory measures across different business areas [1]. - Similar actions have been observed in other regions, such as the Ningxia Banking Association organizing discussions on the state of involution competition [1]. Group 2: Impact on Deposit and Loan Rates - On the deposit side, banks are struggling with a "cannot lower" interest rate situation, leading to practices like "high-interest deposits" and "buying indicators" to meet performance targets [2]. - Some banks are engaging in practices to artificially maintain higher effective interest rates, such as manual interest compensation and offering rates significantly above market levels [2]. - On the loan side, there is a notable trend of rapidly declining interest rates, with some banks offering loans at rates below the yield of government bonds, particularly for large enterprises [2]. Group 3: Consequences of Involution - The involution behaviors, while seemingly beneficial to consumers, are severely squeezing banks' profit margins and threatening the healthy development of the industry [3]. - There is an increased risk of regulatory violations as banks may relax risk assessments to gain market share, leading to higher bad debt risks and adverse selection [3]. - The distortion of market signals due to involution can also hinder macroeconomic regulation efforts [3]. Group 4: Recommendations for Sustainable Development - The banking industry needs to shift from "losing money for visibility" to "quality-driven survival," focusing on sustainable development paths [3]. - Banks should adjust their business structures based on their resource endowments and explore differentiated development strategies [3]. - Enhancing service capabilities instead of competing solely on interest rates can help create a multi-layered and diverse financial institution system [3]. - Banks should also explore potential customer needs and diversify income sources to strengthen their risk resilience [3]. - Internally, banks should establish reasonable incentive mechanisms and performance evaluation systems to reduce short-term, volume-driven behaviors [4].
银行业综合整治“内卷式”竞争 需走差异化可持续发展之路
Mei Ri Jing Ji Xin Wen· 2025-07-29 13:21
Core Viewpoint - The banking industry is facing significant challenges due to "involution" competition, which has been recognized as a consensus across various sectors since the Central Economic Work Conference proposed comprehensive measures to address it [1] Group 1: Regulatory Actions - The Guangdong Banking Association has initiated a "1+3+N" system to combat "involution" competition, which includes a negative list from regulatory authorities, self-regulatory agreements, and industry-specific measures [1] - The Ningxia Banking Association has also held discussions on the state of "involution" competition within the industry, indicating a broader recognition of the issue [1] Group 2: Market Dynamics - On the deposit side, banks are experiencing a "stagnant" interest rate environment, leading to practices such as "high-interest deposits" and "buying indicators" to meet performance targets [2] - Some banks are engaging in practices that effectively raise actual interest rates despite official reductions, such as manual interest supplements and high-interest bids for deposits [2] - On the loan side, there is significant downward pressure on interest rates, with some banks offering loans at rates below the yield of government bonds, particularly for large enterprises [2] - The consumer loan market has seen intense price competition, with rates dropping below 2.5%, leading to market disorder and potential misuse of funds [2] Group 3: Implications of Involution - The competitive practices, while seemingly beneficial to consumers, are severely squeezing banks' profit margins and threatening the industry's long-term health [3] - Involution can lead to increased risks of regulatory violations, as banks may relax risk assessments to gain market share, raising the likelihood of bad debts and adverse selection [3] - The distortion of market signals due to involution can hinder macroeconomic regulation efforts [3] Group 4: Strategic Recommendations - The banking industry needs to shift from "losing money for visibility" to "quality-driven survival," focusing on sustainable development [3] - Banks should adjust their business structures based on their resource endowments and explore differentiated development strategies [3] - Enhancing service capabilities instead of competing solely on interest rates can create a more diverse financial institution landscape and ensure stable operations [3] - Banks should also seek to identify customer needs and expand non-interest income to diversify and strengthen their risk resilience [3] Group 5: Internal Management - A scientific and reasonable incentive mechanism and performance evaluation system should be established within banks to avoid short-term, volume-driven behaviors [4] - Increasing the diversity of performance indicators can stimulate employee motivation and innovation [4]