可欣赏可体验 非遗成流量密码 央视网消息：春节假期临近尾声，马年新春的一些度假新趋势、新玩法逐渐显现。今年文化游颇具人气，博物馆里过大年，非 遗体验游成了不少人的选择。 看珍品寻历史 博物馆里过大年 这个假期，很多博物馆都策划了主题展、特展，吸引游客在博物馆里过大年。在电视剧《太平年》的带动下，杭州市临安区三 家博物馆迎来客流高峰。玻璃窗前，一件件剧中精致的服饰被搬到现场，仿佛将观众拉回到千年前的吴越国。 马年新春，博物馆里马元素的展品备受欢迎，在太原北齐壁画博物馆，游客从画中看到了北齐历史的社会风貌，同时学习了历 史知识。 沉浸式"穿越" 实景演出人气高 这个假期，不少地方根据自己的文化历史、地域特色编排实景演出，让游客沉浸式体验当地文化。在河南安阳，游客可以穿越 到殷商王朝，了解殷墟作为世界文化遗产的独特魅力。 在福建武夷山，一场演出让观众了解到武夷岩茶制作技艺和这里传承的茶文化。360度旋转观众席缓缓转动，夜色、茶香、掌声 与武夷风光相融，绘就出温馨的新春画卷。 文化游有从博物馆里学历史，也有体验非遗感受民俗。比如湖南慈利，国家级非物质文化遗产"板板龙灯"以水陆共舞的形式惊 艳亮相，巡游过程游客参与其中 ...

这个假期，很多博物馆都策划了主题展、特展吸引游客在博物馆里过大年。在电视剧《太平年》的带动下，杭州市临安区三家博物 馆迎来客流高峰。玻璃窗前，一件件剧中精致的服饰被搬到现场，仿佛将观众拉回到千年前的吴越国。 央视网消息：春节假期临近尾声，马年新春的一些度假新趋势、新玩法逐渐显现。2026年文化游颇具人气，博物馆里过大年，非遗 体验游成了不少人的选择。 看珍品寻历史 博物馆里过大年 文化游有从博物馆里学历史，也有体验非遗感受民俗。比如湖南慈利，国家级非物质文化遗产"板板龙灯"以水陆共舞的形式惊艳亮 相，巡游过程游客参与其中体验感十足。 有的地方则是将非遗体验和地方特色结合，为游客提供更多体验。在黑龙江嘉荫，小朋友们手中握着剪刀与鱼皮，在志愿者的指导 下制作出"小马""福字"等作品，将黑龙江畔流传已久的渔猎文明与当代审美巧妙融合，让古老的非遗技艺在指尖"活"了起来。 沉浸式"穿越" 实景演出人气高 马年新春，博物馆里马元素的展品备受欢迎。在太原北齐壁画博物馆，游客从画中看到了北齐历史的社会风貌，同时学习了历史知 识。 可欣赏可体验 非遗成"流量密码" 这个假期，不少地方根据自己的文化历史、地域特色编排实景演出，让 ...

Group 1 - The article highlights various cultural and tourism activities across multiple regions during the Spring Festival, showcasing a blend of traditional customs and modern entertainment [1][5][10] - In Beijing's Modekou Historical and Cultural District, a New Year Carnival features traditional folk customs and interactive experiences, attracting both locals and tourists [3][5] - The Xi'an Science and Technology Museum hosts over 300 science activities during the Spring Festival, with visitor numbers exceeding 30,000, marking a 5% increase compared to the previous year [7][8] Group 2 - The Hukou Waterfall scenic area in Shanxi experiences a surge in visitors, with daily foot traffic surpassing 10,000, and the waterfall's water flow remains at 800 cubic meters per second [8][10] - In Shandong, unique cultural events such as a large fire show and historical performances draw significant crowds, enhancing the festive atmosphere [12][16] - Traditional customs like the "Bench Dragon Dance" in Jiangxi and various performances in Sichuan contribute to a vibrant celebration, fostering cultural exchange and community engagement [14][20] Group 3 - The article notes the popularity of ice and snow activities during the Spring Festival, with upgraded facilities in Ningxia's snow parks attracting visitors [21][23] - The integration of northern and southern cultural elements in events creates a diverse and rich experience for attendees, promoting the continuation of festive traditions [20]

Core Viewpoint - The article highlights the transformation of Liqiao Water Town in Tongling, Anhui Province, into a popular tourist destination through cultural and tourism integration, innovative business models, and enhanced night-time consumption experiences [3][4][5]. Group 1: Tourist Attraction Development - Since its opening in 2023, Liqiao Water Town has become a popular destination for nearby travelers, expecting to receive 1.3 million visitors by 2025 [3]. - The town has evolved from an ordinary village to a vibrant consumer hotspot, driven by cultural tourism integration and continuous innovation in business operations [3][5]. Group 2: Infrastructure and Experience Enhancement - The town maintains a commitment to preserving its historical architecture, featuring traditional white walls and black tiles, alongside various stone and wood carvings [3]. - A water landscape system has been developed to facilitate boat tours and live performances, enhancing the overall visitor experience [3]. Group 3: Night-time Economy Activation - The implementation of light shows and 3D projections has significantly increased the average visitor stay time to over 2 hours at night, addressing previous daytime-only visitation patterns [4]. - Daily performances and hands-on experiences, such as copper art workshops, have attracted over 100,000 participants, boosting cultural consumption [5]. Group 4: Diverse Consumption Offerings - The town features over 100 businesses, including traditional crafts, cafes, and dessert shops, catering to a wide range of consumer preferences [5]. - The focus on full-chain consumption, from sightseeing to experiential activities, is aimed at meeting visitor demands while preserving cultural authenticity [5].

Group 1: Cultural and Tourism Activities - Shandong Rizhao is celebrating the Lunar New Year with vibrant cultural and tourism activities, including traditional performances and food markets [1][3] - The East Yi Town in Rizhao features dragon and lion dances, traditional folk performances, and a marketplace for local delicacies and cultural products [1] - The ancient city of Ju County is expected to receive approximately 194,000 visitors on the first day of the Lunar New Year [4] Group 2: Shanghai Tourism Experience - Shanghai's Lujiazui area is a popular destination for tourists during the Spring Festival, with city management providing free high-quality photography services to enhance visitor experience [5][7] - The photography service has helped reduce congestion at intersections and improved overall tourist satisfaction [7] Group 3: Hainan Free Trade Port - This year's Spring Festival marks the first celebration in Hainan's Free Trade Port, showcasing a blend of international and traditional Chinese elements [8] - The New Year market in Sanya features performances and activities that highlight the cultural richness of the region [8][11] Group 4: Beijing's Cultural Heritage Tourism - Beijing has launched six "Jingcai Intangible Cultural Heritage Tour" routes, covering over 30 experiential points, including the "Eight Treasures of Yanjing" [12][19] - The routes allow visitors to engage with traditional crafts such as cloisonné and lacquer art, providing hands-on experiences [15][19]

Group 1 - The upcoming New Year's holiday in 2026 is expected to see diverse travel experiences, with people choosing various ways to celebrate, such as enjoying snow in the north or warmth in the south [1] - There is a significant increase in interest for travel destinations, with a 150% week-on-week rise in searches for "New Year good places" and nearly a 5-fold increase in booking volume compared to the same period last year [2] - Young people, particularly those born in the 1990s, are the main demographic for travel, accounting for 40% of bookings, with a 17% increase in average spending on travel experiences [2] Group 2 - Staying in homestays with friends and family has become a popular trend for New Year's celebrations, with bookings for standalone homestays increasing by 140% year-on-year, and the 2000s generation making up 52% of these bookings [3] - Various regions are enhancing their homestay offerings to create a unique New Year experience, incorporating local culture and traditions into their services [3] - Cultural and experiential tourism is on the rise, with interactive experiences allowing visitors to engage with historical narratives and local customs, such as in the Qingming Riverside Landscape Garden in Henan and the "Seeing Minnan" theme park in Fujian [4]

Core Viewpoint - Impression Dahongpao Co., Ltd. has officially listed on the Hong Kong Stock Exchange, becoming the first Hong Kong-listed cultural tourism company focused on live performances in China [1] Group 1: Listing Details - The company issued 36.1 million shares at a price of HKD 3.60 per share, raising approximately HKD 103.64 million in net funds [1] - The raised funds will primarily be used for upgrading performance content, expanding cultural tourism towns, and developing new cultural tourism performance projects [1] - Impression Dahongpao is the first cultural tourism company from Fujian Province to be listed on the Hong Kong Stock Exchange and the first live performance enterprise with a "New Third Board + H" structure in China [1] Group 2: Professional Support and Industry Impact - Crowe (Zhonghua) Certified Public Accountants has been a long-term audit service provider for Impression Dahongpao since its successful listing on the New Third Board in 2017, providing continuous professional support [2] - The firm played a crucial role in the Hong Kong listing process by leveraging its cross-border collaborative service advantages and understanding of both mainland and Hong Kong capital markets [2] - Industry experts believe that the successful listing of Impression Dahongpao validates the feasible path of deep integration between high-quality cultural content and capital markets, setting a benchmark for value growth driven by unique IP in the cultural tourism industry [2]

Group 1 - The core message emphasizes the need to enhance and improve people's livelihoods while promoting common prosperity for all [1] Group 2 - Tibet is focusing on high-quality tourism development by enriching tourism product offerings and enhancing infrastructure, leading to a 10.74% year-on-year increase in domestic and international tourist arrivals, totaling 69.48 million from January to November [2] - The region aims to shift from sightseeing tourism to cultural deep tourism by leveraging its ecological and cultural resources [2] Group 3 - In Jilin, the installation of elevators in old residential buildings addresses the mobility issues faced by elderly residents, as many buildings constructed in the late 20th century lack elevators [3] - The province has initiated urban renewal projects, including the renovation of over 5,300 old residential communities and the restoration of more than 30 historical buildings, to improve living conditions [3] - Jilin plans to continue enhancing people's livelihoods through urban development and the transformation of old neighborhoods and industrial areas [3]

Core Insights - The 2025 National Day and Mid-Autumn Festival holiday saw a total of 81.36 million visitors and a tourism revenue of 53.91 billion yuan, representing 89.1% and 83.4% of last year's figures respectively [1] - Cultural experience-oriented attractions performed notably well, with Qingming Riverside Landscape Garden receiving 793,600 visitors and generating 94 million yuan in revenue, marking increases of 25.50% and 11.32% respectively [2] - Museums and cultural venues became popular choices during the rainy holiday, with a total of 7.08 million visitors, a 21.5% increase from last year, and significant engagement in digital cultural activities [3] Group 1: Visitor Statistics - The total number of visitors during the holiday was 81.36 million, with tourism revenue reaching 53.91 billion yuan [1] - The top five cities by visitor numbers were Zhengzhou, Luoyang, Anyang, Nanyang, and Kaifeng [1] - The top five cities by tourism revenue were Zhengzhou, Luoyang, Kaifeng, Anyang, and Xuchang [1] Group 2: Cultural Attractions Performance - Qingming Riverside Landscape Garden had 793,600 visitors and generated 94 million yuan, with growth rates of 25.50% and 11.32% respectively [2] - Wansui Mountain Wuxia City attracted 773,000 visitors and earned 69 million yuan, with increases of 13.35% and 9.79% [2] - The newly opened Xinmi Zhiwei Water City attracted 320,000 visitors in 8 days, with over 40% being from outside the province [2] Group 3: Museum and Cultural Venue Engagement - Museums and libraries recorded 7.08 million visitors, a 21.5% increase year-on-year, with a peak of 1.01 million visitors on the seventh day [3] - The "Digital Cultural Relics Protection Action" initiated by 15 museums in Luoyang attracted 260,000 interactions and boosted sales of cultural products by 65% [3] - Over 1,300 intangible cultural heritage activities were held, engaging nearly 15 million participants [3] Group 4: Visitor Services and Experience - The province implemented visitor-centered policies, including the distribution of consumption vouchers for attractions and accommodations [3] - Various attractions provided amenities such as raincoats and shoe covers to ensure visitor comfort during rainy weather [3] - The Wangwu Mountain scenic area introduced a "rainy day ticket extension" policy, allowing visitors to revisit for free until the end of 2025 [3]

Core Viewpoint - Yunfu City has launched a "policy package" consisting of 35 measures across four key areas to support cultural development and attract quality cultural enterprises and talents [1] Group 1: Policy Measures - The policy package focuses on four main areas: artistic creation, film industry, digital cultural new formats, and internet content creation [1] - Eight measures are introduced in the artistic creation sector, including the establishment of a premium topic library and an incentive reward system [1] - The film industry receives 15 measures aimed at support incentives, industry construction, service guarantees, and talent cultivation, with plans to announce 100 filming locations [1] - Six measures in the digital cultural new formats focus on creating new cultural tourism consumption scenarios and supporting the gaming and esports industries [1] - The internet content creation sector outlines six measures to build a vertical content matrix around three major trillion-yuan industry clusters and five international communication IPs [1] Group 2: Implementation and Future Plans - The relevant departments have responded regarding the implementation paths of the policies, emphasizing the continuation of the "Every Town Has a Voice" project to promote agricultural products [1] - Plans are in place to develop immersive products such as "scripted tours" and "live performances" [1]