暖心服务塑造河南形象。河南坚持以游客为中心，将惠民政策、精细服务与安全保障融为一体。郑州、 漯河、新乡等地发放消费券，精准用于景区门票、民宿住宿等消费场景。老君山景区开展"一元午餐"九 年之约活动。针对连续降雨等天气，各地各景区尽一切努力降低不利影响。万岁山武侠城、建业电影小 镇等备足雨衣、鞋套等，确保游客雨中游览无忧。济源王屋山推出"雨天门票延期"政策，游客凭假期纸 质门票等可在2025年年底前免费重游。（记者 郭歌） 责任编辑： 张家祺 家国情怀引领假日旅游。全省景区化身"红色海洋"，爱国氛围浓厚，银基国际旅游度假区推出"水下红 旗秀"，嵖岈山、鸡公山景区步道挂千面红旗，云台山开展巨幅五星红旗传递活动，开封铁塔景区以菊 颂为主题举办"我和我的祖国"快闪，大伾山景区举行"红歌快闪"，向祖国表达最真挚的祝福。安阳红旗 渠风景区近百场实景演出再现修渠往事，新升级的分段式实景演出《干渴的记忆》，让游客真切感受60 多年前的修渠岁月。 文化体验型景区表现抢眼。清明上河园接待游客79.36万人次，综合收入9400万元，按可比口径计算分 别增长25.50%、11.32%；万岁山武侠城接待游客77.30万人次，综合收入6 ...

Core Viewpoint - Yunfu City has launched a "policy package" consisting of 35 measures across four key areas to support cultural development and attract quality cultural enterprises and talents [1] Group 1: Policy Measures - The policy package focuses on four main areas: artistic creation, film industry, digital cultural new formats, and internet content creation [1] - Eight measures are introduced in the artistic creation sector, including the establishment of a premium topic library and an incentive reward system [1] - The film industry receives 15 measures aimed at support incentives, industry construction, service guarantees, and talent cultivation, with plans to announce 100 filming locations [1] - Six measures in the digital cultural new formats focus on creating new cultural tourism consumption scenarios and supporting the gaming and esports industries [1] - The internet content creation sector outlines six measures to build a vertical content matrix around three major trillion-yuan industry clusters and five international communication IPs [1] Group 2: Implementation and Future Plans - The relevant departments have responded regarding the implementation paths of the policies, emphasizing the continuation of the "Every Town Has a Voice" project to promote agricultural products [1] - Plans are in place to develop immersive products such as "scripted tours" and "live performances" [1]

Core Viewpoint - The article highlights the transformation of Quzhou, a city known for its rich cultural heritage, into a new popular tourist destination through the integration of culture and tourism, supported by financial services from Postal Savings Bank of China [1][2]. Group 1: Cultural and Tourism Development - Quzhou is recognized for its historical significance and is emerging as a "newly popular tourist city" with a blend of cultural depth and local flavors [1]. - The Quzhou Ancient City Cultural Tourism Area Management Company is focused on revitalizing the ancient city and enhancing its tourism brand [2]. - The daily visitor flow to the scenic spots in Quzhou has been reaching new highs, indicating a growing interest in the region [2]. Group 2: Financial Support and Infrastructure Improvement - Postal Savings Bank of Quzhou quickly assembled a professional service team to assess the operational model and funding needs of the cultural tourism area, ultimately providing a tailored loan of 20 million yuan [2]. - The funding has enabled the company to initiate upgrades, including comprehensive repairs to infrastructure such as roads and lighting, enhancing the capacity of scenic areas [4]. - The commercial layout has been improved by renovating street shops to include local delicacies and traditional crafts, creating a cultural and shopping experience for visitors [4]. Group 3: Cultural Experience and Economic Impact - The introduction of immersive cultural experiences and performances has significantly enhanced visitor satisfaction and engagement with Quzhou's heritage [4]. - The Water Pavilion Gate has become a central attraction, stimulating growth in related industries such as dining, accommodation, and cultural products, thereby amplifying Quzhou's cultural influence and tourism appeal [6]. - The collaboration between financial services and cultural tourism exemplifies the concept of "financial empowerment of the real economy" and supports the preservation of cultural heritage [6].

Group 1: Natural Attractions - The Bayinbuluke Grassland in Xinjiang is the largest sub-alpine meadow grassland in China, located at an average altitude of 2500 meters, and is a significant livestock farming base in Xinjiang [3] - The Jilin Longwan National Forest Park covers an area of 8,102 hectares and consists of ten scenic spots formed by volcanic eruptions, including high mountain lakes [4] - The Xixi National Wetland Park in Hangzhou, Zhejiang, features over 60 acres of blooming lotus flowers, offering visitors boat rides and hot air balloon experiences to enjoy the scenery from above [7][9] Group 2: Biodiversity and Conservation Efforts - The Xixi National Wetland Park has recorded 971 plant species, 918 insect species, and 224 bird species, indicating a significant increase in biodiversity due to ongoing ecological improvements [9] - The local government in Jiangxi's Taihe County is enhancing the lotus industry by introducing the more suitable Guangchang space lotus, with a large-scale harvest expected in early August [13]

Group 1 - The core idea emphasizes the integration of traditional culture into modern education and social practices, showcasing its relevance and adaptability in contemporary society [1][2] - The "Cultural + Youth Education" initiative is highlighted as an innovative solution to enhance moral education through experiential learning and cultural activities [1] - The promotion of cultural practices, such as the self-produced play "The Bride Price Incident," reflects a shift towards more modest wedding customs, fostering a new cultural ethos in local communities [3] Group 2 - The "Cultural + Tourism" approach is being implemented in Jining, with various attractions and activities designed to engage visitors and promote cultural heritage [4] - The establishment of teaching bases in multiple counties aims to enhance the understanding of traditional culture and improve the moral standards of local officials [4] - The development of city branding through cultural elements, such as the "Li Bai" character, is contributing to the enhancement of urban soft power and overall economic growth [4]

Core Viewpoint - The development of the performing arts economy in China is thriving, significantly contributing to cultural confidence and national cohesion, while also driving economic growth through the integration of performance and tourism [1][2][5]. Group 1: Industry Growth and Economic Impact - The national performance market is projected to generate a total revenue of 79.629 billion yuan in 2024, reflecting a year-on-year growth of 7.61% [2]. - Large-scale performances maintain an average cross-city attendance rate of over 60%, indicating a strong trend of "performance-driven tourism" [2]. - The integration of performance and tourism is reshaping the cultural and tourism industry landscape, becoming a new engine for economic development and meeting the spiritual and cultural needs of the people [1][2]. Group 2: Consumer Demand and Technological Influence - Rising living standards have led to increased demand for high-quality cultural experiences, with consumers willing to pay for engaging performances that evoke emotional resonance [3]. - Emerging technologies such as digital twins and artificial intelligence are enhancing the audience experience by allowing virtual previews of performances and personalized recommendations based on viewing history [3]. Group 3: Government Initiatives and Policy Support - Local governments are recognizing the potential of performance and tourism integration for urban development, incorporating performing arts and sports events into city planning [4]. - Policies are being implemented to optimize the approval processes for performances and sports events, aiming to increase the availability of tickets and enhance the overall experience for audiences [5][6]. Group 4: Challenges and Solutions - The performing arts industry faces challenges such as supply-demand imbalances, unreasonable ticket pricing, and uneven regional development, particularly between major cities and smaller regions [4][6]. - Proposed solutions include increasing the number of popular performances, introducing flexible scheduling, and utilizing new technologies to innovate performance formats [5][6]. Group 5: Cultural Responsibility and Market Regulation - The importance of promoting correct values through performances is emphasized, with a call for artists to take social responsibility and incorporate positive cultural elements into their work [6][7]. - Strengthening market regulation and educating fan communities are essential to ensure a healthy environment within the performing arts industry [6][7].

Group 1: Outdoor Camping and Short Trips - Outdoor camping has become a new consumption hotspot during the "May Day" holiday, particularly in Handan, Hebei, where visitors enjoy nature and local cuisine [2][4] - New camping bases have opened, offering diverse experiences such as "camping + flower viewing," "camping + fishing," and "camping + music," enhancing the appeal of short trips [4] Group 2: Museum Visits and Cultural Experiences - The Liu Zhou Industrial Museum attracted many visitors during the holiday, highlighting the city's industrial culture and history [4][6] - The museum introduced AI digital guides to enhance visitor engagement and understanding of Liu Zhou's industrial heritage [6] - In Hubei, museums and retro cultural districts have launched personalized projects, such as live performances, to provide unique cultural experiences [8][10] Group 3: Innovative Museum Formats - The "Museum +" approach has been adopted to create interactive experiences, breaking the barrier of traditional exhibits and enhancing visitor engagement [10] - The Copper Green Mountain Ancient Copper Mine Museum showcased a blend of historical artifacts and modern interactive elements, including themed cultural products [8][10] - In Wuhan, historical districts have been revitalized, offering immersive cultural experiences through performances and interactions with actors [12]

Core Insights - The transformation of ticket policies in China's cultural tourism industry reflects a shift from a "sightseeing era" to an "immersive era," allowing for longer visitation periods and deeper emotional connections with the scenery [1][2][3] - The introduction of multi-day and lifetime tickets, such as the "seven-day pass" at Lushan and "lifetime free entry" at Zhouzhuang, indicates a move towards enhancing visitor experience and increasing overall spending [1][2] - The concept of "chain economy" emerges as visitors are encouraged to stay longer, leading to increased consumption in local businesses and cultural activities [2] Ticket Policy Changes - The shift from "same-day only" tickets to options like "seven-day" and "three-day" passes allows tourists to engage more deeply with attractions, resulting in longer average stay times and increased spending [1] - Zhouzhuang's "lifetime free entry" policy has transformed visitors from transient guests to regular patrons, fostering a sense of belonging and emotional investment [2] Economic Impact - The new ticketing strategies have led to a significant increase in visitor spending, with Zhouzhuang seeing average stay times increase from 4 hours to 10 hours, and a 20% rise in food and accommodation consumption [1][2] - Cultural activities and immersive experiences are becoming key drivers of revenue, as seen in Lushan's integration of various cultural events and Zhouzhuang's successful night tourism projects [2] Cultural Shift - The changes in ticketing and visitor engagement reflect a broader cultural narrative, moving from mere "scenery selling" to "shared living," emphasizing the importance of emotional connections and cultural storytelling [3]