Investment Rating - The industry investment rating is "Outperform" [1][60]. Core Insights - The report highlights a significant recovery in civil aviation passenger traffic, with major airports seeing a notable rebound in international passenger flow [4][5]. - There is a sustained enthusiasm for domestic travel during holidays, with inbound tourism continuing to thrive [4][15]. - The service sector shows a positive trend, with service consumption and production indices on the rise [30][31]. Summary by Sections Civil Aviation Recovery - Civil aviation passenger volume is recovering, with August 2025 domestic passenger volume reaching approximately 75.36 million, a 3.3% increase from 2024 and a 23.1% increase from 2019 [8]. - The average domestic economy class ticket price in August 2025 was 694.1 yuan, down 1.0% from 2024 and 8.5% from 2019 [8]. - International passenger volume in August 2025 was about 7.47 million, a 15.3% increase from 2024 and a 6.5% increase from 2019 [10]. Domestic Travel Enthusiasm - During the National Day and Mid-Autumn Festival holiday, domestic travel reached 888 million trips, an increase of 1.23 million from 2024, with total spending of 809 billion yuan, up 1.08 billion yuan from 2024 [18]. - The average spending per trip during the holiday was 911 yuan, surpassing 2019 levels but slightly lower than 2023 [20]. - The average travel radius for tourists reached 212.66 kilometers, a 14.8% increase year-on-year, indicating a growing willingness to travel further [23]. Service Sector Performance - In August 2025, restaurant revenue grew by 2.1%, and retail sales increased by 3.6%, with the service production index rising by 5.6% [31]. - The service sector PMI remained above the threshold, recording 50.1% in September, indicating ongoing demand recovery [33]. - The total revenue of the service industry from January to July 2025 saw a cumulative year-on-year increase of 7.4% [31]. Key Company Tracking - Ctrip's net profit for 2025 is projected to be 17.71 billion yuan, with a potential for valuation improvement compared to international OTA leaders [54]. - The report indicates a strong trend towards long-distance and cross-border travel, with significant growth in bookings for destinations beyond traditional hotspots [53]. - The average occupancy rate for star-rated hotels in Shanghai reached 71.90% in August 2025, recovering to 105.74% of 2019 levels [47].

Group 1 - The outbound tourism market in China is experiencing explosive growth during the summer travel season, with visa application orders increasing by double digits compared to the same period last year, marking a peak in three years [1] - Family and parent-child travel has become a significant trend, with family visa applications increasing by 16% year-on-year, accounting for 22% of total visa orders [2] - Long-haul travel, particularly to Schengen countries, is seeing a strong recovery, with visa applications for destinations like Italy, Norway, and Germany rising by over 80% [2] Group 2 - There are still opportunities for travelers who have not yet applied for visas, with sufficient time available for long-haul countries like Switzerland, Sweden, and Australia, as well as short-haul countries like Japan and Korea [3] - The value of professional visa services is highlighted, as companies like Ctrip provide standardized one-stop visa services, including personalized guidance and mock interview training to improve approval rates [3] - Ctrip has established itself as a benchmark in the visa industry, receiving recognition for its high-quality service and submission volume, including awards from the Australian consulate [4]