另据了解，当前仍可报名的春节出境游线路，主要集中在签证便利或免签的"友好型目的地"，包括俄罗 斯、马来西亚、尼泊尔、泰国、老挝等目的地。 口岸边检多措并举，保障客流高效通关 面对持续攀升的春节出境客流，琶洲港澳口岸近日迎来旅客高峰，整体日均客流量已达平时的2倍。据 该口岸边防检查机关洲头嘴出入境边防检查站介绍，春运期间该口岸客流呈现"返乡团圆潮"与"跨境旅 游潮"双向叠加的鲜明特征。针对春节期间老人、儿童、返乡探亲人员等旅客增多的特点，该边检站专 门安排前置引导分流、乡音服务等岗位，由专人提供咨询引导、爱心帮扶等暖心服务，用细致举措传递 新春暖意。 此外，琶洲港澳口岸方面也全面落实服务保障措施：动态优化船班并增派人员，加强对"一票通"及退税 政策的现场指引；强化与合作方的信息协同与应急联动；全面加强船舶及口岸设施安检，增加安保巡逻 频次；在候船区增设便民设备，为重点旅客提供协助，并通过官方平台及时发布出行信息。 2026年春节黄金周临近，旅游市场迎来"抢闸"出游高峰。岭南控股旗下广之旅介绍，受长达9天的假期 与日益普遍的拼假趋势推动，中长线出境游需求显著上升，游客整体出行时间较往年提前约一周。据 悉，在除夕（ ...

江浙沪用户春节出行热度领跑全国，订单占比22%。 今年春节民宿市场，"热"将是贯穿始终的关键词。1月28日，记者从木鸟民宿获悉，其发布的《2026春 节民宿预订趋势报告》（以下简称"报告"）显示，今年春节民宿订单量价齐升，截至目前春节假期民宿 订单较去年同期上涨79.6%，人均民宿消费增长15%，有望刷新历史纪录成为"最热"春节假期。北京成 为最受欢迎的热门目的地，海南或将成为今年春节假期最大赢家，汕头成为最受瞩目的明星城市，江浙 沪用户春节出行热度领跑全国。 "最长"春节有望刷新订单纪录 "非遗"成出游新锚点 "最长"春节有望促成"最热"春节。报告显示，截至目前，春节假期民宿订单较去年同期上涨79.6%，搜 索和预订量不断攀升，市场热度空前高涨。 春节期间国内十大热门目的地为：北京、三亚、西双版纳、大理、陵水、北海、广州、哈尔滨、成都、 汕头。北京、哈尔滨春节民宿消费热度依旧。海南封关叠加避寒需求，春节假期三亚、陵水、万宁、海 口等海南多地民宿预订热度持续攀升，民宿订单较去年春节均实现翻倍增长，主要客源地来自重庆、北 京、上海、长春、济南、武汉等地。西双版纳、大理、北海等地作为热门避寒城市，民宿订单也水涨船 ...

Investment Rating - The industry investment rating is "Outperform" [1][60]. Core Insights - The report highlights a significant recovery in civil aviation passenger traffic, with major airports seeing a notable rebound in international passenger flow [4][5]. - There is a sustained enthusiasm for domestic travel during holidays, with inbound tourism continuing to thrive [4][15]. - The service sector shows a positive trend, with service consumption and production indices on the rise [30][31]. Summary by Sections Civil Aviation Recovery - Civil aviation passenger volume is recovering, with August 2025 domestic passenger volume reaching approximately 75.36 million, a 3.3% increase from 2024 and a 23.1% increase from 2019 [8]. - The average domestic economy class ticket price in August 2025 was 694.1 yuan, down 1.0% from 2024 and 8.5% from 2019 [8]. - International passenger volume in August 2025 was about 7.47 million, a 15.3% increase from 2024 and a 6.5% increase from 2019 [10]. Domestic Travel Enthusiasm - During the National Day and Mid-Autumn Festival holiday, domestic travel reached 888 million trips, an increase of 1.23 million from 2024, with total spending of 809 billion yuan, up 1.08 billion yuan from 2024 [18]. - The average spending per trip during the holiday was 911 yuan, surpassing 2019 levels but slightly lower than 2023 [20]. - The average travel radius for tourists reached 212.66 kilometers, a 14.8% increase year-on-year, indicating a growing willingness to travel further [23]. Service Sector Performance - In August 2025, restaurant revenue grew by 2.1%, and retail sales increased by 3.6%, with the service production index rising by 5.6% [31]. - The service sector PMI remained above the threshold, recording 50.1% in September, indicating ongoing demand recovery [33]. - The total revenue of the service industry from January to July 2025 saw a cumulative year-on-year increase of 7.4% [31]. Key Company Tracking - Ctrip's net profit for 2025 is projected to be 17.71 billion yuan, with a potential for valuation improvement compared to international OTA leaders [54]. - The report indicates a strong trend towards long-distance and cross-border travel, with significant growth in bookings for destinations beyond traditional hotspots [53]. - The average occupancy rate for star-rated hotels in Shanghai reached 71.90% in August 2025, recovering to 105.74% of 2019 levels [47].

Group 1 - The outbound tourism market in China is experiencing explosive growth during the summer travel season, with visa application orders increasing by double digits compared to the same period last year, marking a peak in three years [1] - Family and parent-child travel has become a significant trend, with family visa applications increasing by 16% year-on-year, accounting for 22% of total visa orders [2] - Long-haul travel, particularly to Schengen countries, is seeing a strong recovery, with visa applications for destinations like Italy, Norway, and Germany rising by over 80% [2] Group 2 - There are still opportunities for travelers who have not yet applied for visas, with sufficient time available for long-haul countries like Switzerland, Sweden, and Australia, as well as short-haul countries like Japan and Korea [3] - The value of professional visa services is highlighted, as companies like Ctrip provide standardized one-stop visa services, including personalized guidance and mock interview training to improve approval rates [3] - Ctrip has established itself as a benchmark in the visa industry, receiving recognition for its high-quality service and submission volume, including awards from the Australian consulate [4]