Core Insights - The opening of the first overseas store in Malaysia marks a significant step in the company's international expansion strategy, establishing a replicable operational foundation for future growth in Southeast Asia and other international markets [1][4] Group 1: Store Opening and Operations - The new store in Malaysia adopts a transparent operational model, featuring an open kitchen and showcasing the cooking process to build consumer trust [3] - The store's menu includes popular items such as marinated duck legs and octopus, while also introducing new vegetarian and seafood options to cater to local tastes [3] - Initial consumer feedback has been positive, with many customers expressing eagerness for more locations [3] Group 2: Market Strategy and Positioning - The choice of Malaysia as the first overseas location is strategic, given its status as a key consumer market in Southeast Asia and its significant Chinese population, which is approximately 23% [2] - Malaysia's established halal certification system presents an opportunity for the company to access broader Muslim markets in the Middle East, Southeast Asia, and Africa [2] - The company plans to implement a dual strategy of expanding both physical stores and retail channels to achieve comprehensive market coverage [5] Group 3: Long-term Vision and Cultural Impact - The company's goal is to become a pioneer in global snack culture, with the opening of the overseas store representing a tangible step towards this vision [5] - The expansion is not only a business venture but also a means to promote Chinese culinary culture globally, allowing Southeast Asian consumers to experience traditional flavors [5] - The company aims to continue focusing on product quality while strategically expanding its international presence [4][5]