文/图 羊城晚报全媒体记者 廖梦君 当久违的假期如约而至，在国庆节、中秋节双重节日的加持下，门票经济、餐饮经济、演出经济等多种形态的消费模式百花齐放，全方位满足游客与消费者 的多元需求。其中，奶茶、果茶、咖啡等新茶饮品类表现尤为抢眼，各品牌纷纷以新品发布、限定联名、区域专属等多种方式，为双节消费热潮再添一把 火，推动了"品牌+文旅"的双向奔赴。 新茶饮，不仅是节庆消费的重要参与者，更成为许多消费者休闲生活的"固定搭子"。与此同时，以"品牌创始店+限定经济+IP联动"为抓手的本土新茶饮品 牌，正通过与城市文旅的深度融合，悄然改写"消费引流"的叙事逻辑。 用"情感认同"吸引顾客 广州正佳广场，从安徽远道而来的朱先生与朋友正随人流排队，等待领取两杯霸王茶姬广东限定新品"赤霞跃金"。作为品牌资深"茶友"，朱先生向记者展示 了手机上显示的Lv5（最高级别）会员身份。他透露，这趟国庆大湾区之行筹划已久，而打卡霸王茶姬的广东区域限定款，正是行程中的重要一站。 无独有偶，在深圳卓悦中心的茉莉奶白旗舰店，伴随新品品鉴会的进行，不少消费者陆续进店下单尝鲜。专程从惠州赶来的马女士点了一杯油柑橄榄黄皮柠 檬茶。她表示，口味是选择饮品 ...

Core Viewpoint - The WAKUKU pop-up store event successfully combines limited edition products with interactive experiences, showcasing the potential of the toy industry and the "pop-up economy" [4][6]. Group 1: Event Highlights - The WAKUKU pop-up store attracted a large crowd, with over 5 million views on social media platforms, indicating strong consumer interest and engagement [1][4]. - The event featured a 2.5-meter tall WAKUKU figure that danced to music, creating an immersive experience for attendees [1]. - The pop-up's success is attributed to its "launch + limited + interactive" strategy, which created a complete cycle of offline queuing, online virality, and secondary dissemination [4]. Group 2: Market Insights - The global toy market has grown from 631.2 billion yuan in 2019 to 773.1 billion yuan in 2023, with significant growth potential in China, where per capita toy consumption is only one-fifth of that in the U.S. [6]. - The limited edition products have a gross margin 25% higher than regular items, demonstrating the commercial value of "limited economy" [6]. - The integration of "experience economy + IP narrative" in the event has opened new avenues for the toy industry, transforming toys into emotional carriers for consumers [6]. Group 3: Company Performance - Quantum Song reported revenue of approximately 571 million yuan and a net profit of about 41.14 million yuan for the third quarter of the 2025 fiscal year, marking eight consecutive quarters of profitability [7]. - The company has reduced sales expenses by 45.8% year-on-year, focusing resources on high ROI businesses [7]. - Quantum Song aims to leverage its core toy IP to expand diverse consumption scenarios and global reach, creating long-term value for users and shareholders [7].