随处可见的新茶饮店和咖啡店为顾客提供"舌尖上的满足"，也为顾客提供了社交与休息的场景 文/图 羊城晚报全媒体记者 廖梦君 当久违的假期如约而至，在国庆节、中秋节双重节日的加持下，门票经济、餐饮经济、演出经济等多种 形态的消费模式百花齐放，全方位满足游客与消费者的多元需求。其中，奶茶、果茶、咖啡等新茶饮品 类表现尤为抢眼，各品牌纷纷以新品发布、限定联名、区域专属等多种方式，为双节消费热潮再添一把 火，推动了"品牌+文旅"的双向奔赴。 新茶饮，不仅是节庆消费的重要参与者，更成为许多消费者休闲生活的"固定搭子"。与此同时，以"品 牌创始店+限定经济+IP联动"为抓手的本土新茶饮品牌，正通过与城市文旅的深度融合，悄然改写"消费 引流"的叙事逻辑。 用"情感认同"吸引顾客 火热的中秋国庆双节，不仅点燃了人们的消费热情，也放大了日常生活中的消费惯性，形成强烈的市场 需求。对不少都市人而言，逛街、会友、小憩时点上一杯咖啡或奶茶，已成为一种自然而然的生活节 奏。这一节奏，在假期氛围的烘托下，被放大数倍。 在深圳一家奈雪门店外，从事外贸行业的张先生正边喝奶茶边与朋友闲谈。他坦言自己并无固定偏好的 茶饮品牌，但出门会友或工作间隙 ...

文/图 羊城晚报全媒体记者 廖梦君 当久违的假期如约而至，在国庆节、中秋节双重节日的加持下，门票经济、餐饮经济、演出经济等多种形态的消费模式百花齐放，全方位满足游客与消费者 的多元需求。其中，奶茶、果茶、咖啡等新茶饮品类表现尤为抢眼，各品牌纷纷以新品发布、限定联名、区域专属等多种方式，为双节消费热潮再添一把 火，推动了"品牌+文旅"的双向奔赴。 新茶饮，不仅是节庆消费的重要参与者，更成为许多消费者休闲生活的"固定搭子"。与此同时，以"品牌创始店+限定经济+IP联动"为抓手的本土新茶饮品 牌，正通过与城市文旅的深度融合，悄然改写"消费引流"的叙事逻辑。 用"情感认同"吸引顾客 广州正佳广场，从安徽远道而来的朱先生与朋友正随人流排队，等待领取两杯霸王茶姬广东限定新品"赤霞跃金"。作为品牌资深"茶友"，朱先生向记者展示 了手机上显示的Lv5（最高级别）会员身份。他透露，这趟国庆大湾区之行筹划已久，而打卡霸王茶姬的广东区域限定款，正是行程中的重要一站。 无独有偶，在深圳卓悦中心的茉莉奶白旗舰店，伴随新品品鉴会的进行，不少消费者陆续进店下单尝鲜。专程从惠州赶来的马女士点了一杯油柑橄榄黄皮柠 檬茶。她表示，口味是选择饮品 ...

Core Viewpoint - *ST Lanhuang (000929) reported a decline in core beer business revenue due to overall industry production downturn, intensified market competition, and changes in consumption channels, although net profit excluding non-recurring gains showed improvement compared to the same period last year [1] Group 1: Financial Performance - The company's core beer business revenue has decreased, reflecting challenges in the industry [1] - Net profit excluding non-recurring gains improved year-on-year, indicating a slight recovery in the main business operations [1] Group 2: Strategic Initiatives - The company is actively optimizing product structure and expanding channels by launching new craft products like "Golden Jasmine" and "Black Tea," and upgrading beverage product lines [1] - Online sales revenue increased by 65.23% year-on-year, driven by enhanced e-commerce strategies through platforms like Douyin [1] - The company is enhancing brand exposure through sponsorship of sports events and participation in industry exhibitions, including the Chengdu Spring Sugar and Wine Fair and the Hunan Sugar and Wine Commodity Trade Fair [1] Group 3: Future Growth Strategies - The company has implemented measures to improve operations, including strengthening market promotion, optimizing production processes, advancing brand youthfulness and premiumization, increasing R&D investment, and strict cost control [1] - The company is exploring new growth points by integrating with the cultural tourism industry through a "brand + cultural tourism" model [1] - A strategic partnership with Zhongguo Tianze Media Co., Ltd. has been established to enhance brand marketing and digital communication, accelerating the national strategy [2]