鸣鸣很忙"闯关"成功 港交所"量贩零食第一股"的角逐尘埃落定，鸣鸣很忙闯关成功。 而在IPO"通关"前夜，2026年年货节也已提前预热，头部品牌的年货布局，正成为量贩零食下半场的首场实战演练。 通过聆讯前的去年12月，中国证监会国际合作司发布关于鸣鸣很忙境外发行上市及境内未上市股份"全流通"备案通知书。 根据备案事项，鸣鸣很忙可发行不超过7666.64万股境外上市普通股、25名股东拟将所持合计约1.98亿股境内未上市股份转为境外上市股份，并在香港联合 交易所上市流通。 1月6日晚间，港交所网站披露聆讯后资料集，湖南鸣鸣很忙商业连锁股份有限公司（以下简称"鸣鸣很忙"）通过港交所上市聆讯，即将成为港股"量贩零 食第一股"。 聆讯后资料集显示，截至2025年9月30日的九个月内，鸣鸣很忙实现零售额（GMV）661亿元人民币，同比增长74.5%，超2024年全年。公司旗下零食很忙 和赵一鸣零食的全国合计在营门店数达19517家，全国签约门店数破2万。 从业绩层面来看，2025年前九个月，鸣鸣很忙实现收入463.71亿元，同比增长75.2%；经调整净利润18.10亿元，同比大幅增长240.8%。同期经营现金流净 额达2 ...

Group 1: Industry Overview - The recent half-year reports of the snack industry reveal significant declines in performance, indicating a systemic issue rather than isolated company problems [1][3] - Major players like Liangpinpuzi and Laiyifen reported substantial revenue drops and losses, with Liangpinpuzi's revenue down 27.21% to 2.829 billion yuan and a net loss of approximately 94 million yuan, marking a 491.59% year-on-year decline [1][3] - The industry's profitability is under pressure due to rising raw material costs and intensified price competition driven by market homogenization [3][9] Group 2: Cost Structure and Profitability - Traditional snack brands are facing a rigid cost structure that has become a burden, with companies like Three Squirrels experiencing a 25.11% increase in sales expenses, amounting to 1.119 billion yuan, while only achieving a 7.94% revenue growth [3][5] - Laiyifen's financial expenses surged by 61.09% due to increased short-term borrowing and rising interest costs, exacerbating its profitability challenges [5][7] - The inability to compress fixed costs, such as marketing and retail expenses, has increased operational risks for these companies [7][9] Group 3: Pricing Power and Market Dynamics - The weakening of pricing power among companies has led to a direct impact on revenue, with Liangpinpuzi's strategy of lowering prices failing to prevent a near 1 billion yuan loss [9][10] - New emerging channels, such as bulk snack stores, are leveraging efficient supply chains to operate profitably at lower margins, further pressuring traditional brands [12][14] - The shift in consumer preferences towards value-for-money products has diminished the effectiveness of traditional high-end branding strategies [9][18] Group 4: Channel Dynamics - Traditional snack brands are losing their influence in the market as channels gain more power, with bulk stores like "Haoxianglai" rapidly expanding and capturing market share [10][12] - Retailers like Sam's Club and Hema are developing their own snack brands, which are gaining traction due to competitive pricing and consumer trust [14][16] - The decline in traditional channels has forced companies to close underperforming stores, reflecting a broader struggle to maintain market presence [16][21] Group 5: Brand and Product Disconnect - The traditional brands are facing a crisis of brand relevance as their marketing narratives fail to resonate with modern consumers [18][19] - The reliance on OEM/ODM systems has led to significant product homogenization, undermining the brands' competitive edge in an era where product differentiation is crucial [19][21] - Companies are beginning to explore new product lines and business models, indicating a recognition of the need for transformation in response to market pressures [21]

Group 1 - The core issue facing the company is its significant decline in market value, store closures, and increased competition, raising questions about its ability to recover [1] - The ambitious "10,000 store plan" proposed at the time of its IPO in 2019 has failed, with only 333 stores remaining by the end of 2024, a 70% reduction from its peak [3] - Online sales still account for 69.73% of total sales, while 82.6% of the Chinese snack market is offline, highlighting the company's struggle to adapt to market dynamics [3] Group 2 - The company's attempts to expand through acquisitions have faltered, as seen in its failed acquisition of "Ai Ling Shi," which was intended to leverage 2,000 stores for rapid growth [3][4] - The competitive landscape has shifted dramatically, with new players like "Ming Ming Hen Mang" and "Wan Chen Group" dominating the market through aggressive pricing and extensive store networks [4] - The operational efficiency of competitors is stark, with "Ming Ming Hen Mang" having over 16,000 stores and a stock turnover of just 11 days compared to the company's 78 days [4] Group 3 - The company is now looking to its Hong Kong IPO as a potential lifeline, submitting its application in April 2025 amid fierce competition from rivals [5] - There are significant gaps in technology investment and digital capabilities compared to competitors, which could hinder its growth prospects [5][6] - The company faces challenges in the IPO process, including issues related to shareholder equity pledges and data security, which could delay or obstruct its listing [7] Group 4 - The high salary of the chairman, which has exceeded 300,000 yuan annually for five consecutive years, has drawn criticism amid the company's struggles [8] - The chairman has positioned 2025 as a critical year for the company's revival, focusing on overseas expansion and digital upgrades [8] - The company's future hinges on its ability to transition from a growth-at-all-costs model to one focused on efficiency and value creation [9]