Core Viewpoint - The 9th China Chengdu International Intangible Cultural Heritage Festival (ICH Festival) has officially opened, showcasing the vitality and innovation of intangible cultural heritage through various performances, exhibitions, and interactive activities [3][4][5]. Group 1: Festival Overview - The festival features 51 domestic and international ICH performance teams, highlighting the theme of "enhancing communication and mutual learning, stimulating the vitality of inheritance, and sharing a better life" [3][4]. - The opening ceremony included performances that blended traditional and modern elements, such as Emei martial arts and Tai Chi, symbolizing international dialogue and cross-border innovation [4][5]. Group 2: Exhibition and Technology Integration - This year's festival includes a new international exhibition area for ICH brand IP licensing, inviting participation from various global entities and aiming to enhance international cooperation in ICH development [6]. - The integration of technology with ICH is showcased through AI and AR applications, redefining how audiences engage with traditional crafts and heritage [6]. Group 3: Community Engagement and Activities - The festival emphasizes community involvement with 288 communities across Sichuan province hosting interactive ICH experiences, allowing the public to engage directly with cultural heritage [7]. - The "International ICH Food Week" and "Traditional Medicine Promotion Week" are designed to showcase culinary heritage and contemporary value of traditional medicine, featuring numerous experts and activities [8].

Core Viewpoint - The Chengdu International Intangible Cultural Heritage Festival has become a significant platform for showcasing China's intangible cultural heritage, emphasizing its integration into modern life and technological innovation [1][5]. Group 1: Event Overview - The 9th Chengdu International Intangible Cultural Heritage Festival will commence on May 28, co-hosted by various governmental and international organizations [1]. - Nearly 600 representative intangible cultural heritage projects will be showcased, highlighting the achievements in the protection of intangible cultural heritage across the country [1][3]. Group 2: Culinary Highlights - The festival will feature an International Intangible Heritage Food Week, presenting specialties from 8 World Cities of Gastronomy alongside over 70 intangible cultural heritage food projects [2]. - Activities related to the Dragon Boat Festival will include traditional performances and interactive cultural experiences [2]. Group 3: Technological Integration - A notable highlight of this year's festival is the integration of technology in heritage preservation, with 16 research institutions and tech companies presenting over 30 interactive technology experiences [3]. - Examples include AI-generated new patterns from traditional textiles and real-time interactive experiences of Sichuan opera face-changing using AR technology [3]. Group 4: Economic Development - The festival aims to explore the deep integration of intangible cultural heritage with economic development, including brand IP licensing and collaboration with well-known brands [5]. - The event has established a "Guest Country + Guest City" mechanism, inviting Malaysia as the guest country and several cities as guest cities, enhancing international collaboration [5]. Group 5: Intellectual Property and Economic Impact - The festival has pioneered a new model for the transformation of intangible cultural heritage IP, with significant financial agreements in previous years, including over 82 million yuan in authorized transactions in 2023 [5]. - Chengdu has a rich inventory of intangible cultural heritage, with 336 representative projects and 382 inheritors, contributing significantly to local tourism and employment [6].

Core Points - The 9th China Chengdu International Intangible Cultural Heritage Festival will be held from May 28 to June 3, focusing on integrating intangible cultural heritage into modern life and showcasing innovative achievements in the fusion of intangible cultural heritage and technology [1][2] Group 1: Event Overview - The festival is co-hosted by the Sichuan Provincial Government, the Ministry of Culture and Tourism, UNESCO, and the National Commission of China for UNESCO, and has been held annually since 2007 [1] - Nearly 600 representative intangible cultural heritage projects will be showcased, with performances from 51 domestic and international teams during the opening parade [1] Group 2: Public Engagement - An International Intangible Cultural Heritage Food Week will feature specialty food projects from eight World Cities of Gastronomy, along with over 70 representative food heritage projects from across the country [2] - Interactive projects such as family cooking shows and traditional medicine experiences will enhance public participation [2] Group 3: Technological Empowerment - A dedicated section on technological empowerment will feature over 30 interactive technology experiences related to intangible cultural heritage, including mobile games and VR exhibitions [2] - New digital cultural experiences will be launched, showcasing the innovative resources provided by intangible cultural heritage [2] Group 4: Economic Integration - The festival will promote intangible cultural heritage brand IP licensing and transactions, aiming to enhance the economic impact of intangible cultural heritage [3] - The event will encourage tourism and consumption by attracting visitors to purchase heritage goods and enjoy heritage cuisine during the Dragon Boat Festival [3]