Core Viewpoint - The Chengdu International Intangible Cultural Heritage Festival has become a significant platform for showcasing China's intangible cultural heritage, emphasizing its integration into modern life and technological innovation [1][5]. Group 1: Event Overview - The 9th Chengdu International Intangible Cultural Heritage Festival will commence on May 28, co-hosted by various governmental and international organizations [1]. - Nearly 600 representative intangible cultural heritage projects will be showcased, highlighting the achievements in the protection of intangible cultural heritage across the country [1][3]. Group 2: Culinary Highlights - The festival will feature an International Intangible Heritage Food Week, presenting specialties from 8 World Cities of Gastronomy alongside over 70 intangible cultural heritage food projects [2]. - Activities related to the Dragon Boat Festival will include traditional performances and interactive cultural experiences [2]. Group 3: Technological Integration - A notable highlight of this year's festival is the integration of technology in heritage preservation, with 16 research institutions and tech companies presenting over 30 interactive technology experiences [3]. - Examples include AI-generated new patterns from traditional textiles and real-time interactive experiences of Sichuan opera face-changing using AR technology [3]. Group 4: Economic Development - The festival aims to explore the deep integration of intangible cultural heritage with economic development, including brand IP licensing and collaboration with well-known brands [5]. - The event has established a "Guest Country + Guest City" mechanism, inviting Malaysia as the guest country and several cities as guest cities, enhancing international collaboration [5]. Group 5: Intellectual Property and Economic Impact - The festival has pioneered a new model for the transformation of intangible cultural heritage IP, with significant financial agreements in previous years, including over 82 million yuan in authorized transactions in 2023 [5]. - Chengdu has a rich inventory of intangible cultural heritage, with 336 representative projects and 382 inheritors, contributing significantly to local tourism and employment [6].

5月21日，文化和旅游部召开新闻发布会。第九届中国成都国际非物质文化遗产节将于5月28日启幕。本 届非遗节以"增进交流互鉴 激发传承活力 共享美好生活"为主题。 文化和旅游部非物质文化遗产司副司长胡雁介绍，中国成都国际非物质文化遗产节是非遗领域重点品牌 性节庆活动之一，是展示保护成果、促进交流的重要平台，自2007年来已连续举办八届。第九届非遗节 由四川省人民政府、文化和旅游部、联合国教科文组织、中国联合国教科文组织全国委员会共同主办， 将于5月28日至6月3日在成都举办。此次非遗节聚焦非遗融入现代生活，展示非遗与科技融合发展的创 新成果，宣传非遗品牌IP与相关领域的深入合作。 一是深入展示保护成果。本届非遗节共有近600个非遗代表性项目参展参演，全面展示全国非遗保护成 果。开幕式巡游中，51支国内外队伍将开展行进式表演，广东坪山麒麟舞社区队伍和四川槐树街社区队 伍将展现"非遗在社区"的生机活力，川剧、四川清音学生队伍将展示"非遗进校园"的青春力量。"人间 好时节"主题展览中，观众看"自贡灯会"、放潍坊风筝、听龙舟说唱……在不同岁时节令的习俗中感受 非遗背后的生活智慧和文化底蕴。 二是广泛吸引群众参与。本届非 ...