Core Viewpoint - Sichuan is actively promoting the protection and utilization of cultural heritage, with a series of conferences and forums aimed at discussing and enhancing cultural heritage preservation and innovation [1][2]. Group 1: Cultural Heritage Protection Initiatives - Sichuan prioritizes cultural heritage protection through systematic legislation, policy support, and talent development, achieving significant progress in recent years [2][3]. - The introduction of laws such as the "Sichuan Provincial World Heritage Protection Regulations" and the "Sichuan Provincial Intangible Cultural Heritage Regulations" has established a comprehensive protection system [2]. - The "Chengdu Model" for cultural heritage protection, which integrates archaeological exploration into land transfer processes, has been recognized as a national innovation [3]. Group 2: Integration with Urban Development - Sichuan is exploring ways to integrate cultural heritage protection with urban construction and economic development, launching pilot projects to support comprehensive heritage protection [3][4]. - The establishment of cultural ecological protection zones aims to balance the preservation of intangible cultural heritage with socio-economic development [4]. Group 3: Cultural Heritage Transmission and Innovation - Sichuan is committed to the creative transformation and innovative development of traditional culture, establishing research institutes and promoting cultural activities to enhance public engagement [5][6]. - The use of digital technologies, such as AR and VR, is being employed to bring cultural heritage to life, enhancing visitor experiences at various cultural sites [6][7]. Group 4: Economic Impact and Tourism Development - Cultural heritage is being transformed into quality tourism resources, with significant revenue generated from ticket sales and cultural products [8]. - In 2024, ticket and cultural product revenues from the Sanxingdui Museum are projected to reach 3.3 billion and 200 million respectively, highlighting the economic potential of cultural heritage [8]. Group 5: Global Cultural Exchange - Sichuan's cultural heritage is being showcased internationally, with events planned in various countries to promote cultural exchange and understanding [9]. - The global reach of Sichuan's cultural products, such as the Zigong Lanterns, demonstrates the province's role in spreading Chinese culture worldwide [9]. Group 6: Future Directions - Sichuan aims to continue enhancing cultural heritage protection efforts, contributing to the province's development and cultural identity [10].

Core Insights - The collaboration between Zhejiang and Sichuan provinces has led to significant advancements in agricultural modernization and rural revitalization, benefiting both local farmers and enterprises [3][8] Group 1: Agricultural Development - Sichuan Zhongyi Olive Development Co., Ltd. has established a model of "company + cooperative + base," providing local villagers with job opportunities and land rental income, resulting in over 1 million yuan in wages distributed annually [2] - The oil olive planting base in Baiya Town spans over 5,000 acres, with an annual output value nearing 40 million yuan [3] - The "Revitalization Workshop" initiative has created nearly 20,000 local job opportunities, with an investment of 460 million yuan in 173 projects, expected to generate an annual output value of 1.28 billion yuan [5] Group 2: Employment and Skills Training - The "Blue Eagle Project" has been implemented in 68 counties in Sichuan, training nearly 2,000 students, with a focus on those from impoverished backgrounds, achieving an average starting salary of over 6,000 yuan per month for graduates [6] - From January to July this year, Zhejiang has facilitated the transfer of employment for 51,800 individuals from Sichuan [7] Group 3: Market Integration - Sichuan's agricultural products, such as apples and green pepper, are now being marketed effectively, with initiatives to enhance branding and market access [9][10] - The establishment of modern agricultural industrial parks has diversified the agricultural structure in poverty-stricken areas, increasing the per-acre output value significantly [10] Group 4: Rural Tourism Development - Sichuan is leveraging experiences from Zhejiang to develop rural tourism, launching 10 distinctive tourism routes to attract visitors [11] - Collaborative cultural events, such as the "Red Original Grassland Music Festival," are being organized to enhance tourism appeal and cultural exchange [12][13]

Core Insights - The "Jinxiu Intangible Cultural Heritage Brand Promotion Week" is a significant initiative by Chengdu to implement the strategy of protecting and inheriting intangible cultural heritage, promoting high-level protection and high-quality development of Shu brocade and Shu embroidery [2] Group 1 - The main event, "Jinxiu Intangible Cultural Heritage Brand Conference," showcased the achievements in the protection and inheritance of intangible cultural heritage, creating a platform for cultural empowerment, resource sharing, and collaborative innovation [1] - The event featured the release of the "Cooperation Innovation Opportunity List" by Chengdu's Xindu District, promoting key projects such as "Jinxiu Alliance" and "Hundred Cities, Hundred Arts: New Fan Bamboo Weaving" [1] - The "Jinxiu Alliance" was officially launched with a ceremony where representatives from the first batch of member units received their awards, marking the start of a cross-regional and cross-industry collaborative innovation platform for intangible cultural heritage [1] Group 2 - The conference concluded with the release of the "Jinxiu Hundred Industries Intangible Heritage Co-prosperity" thematic declaration, emphasizing the commitment to promote the innovation and prosperity of Jinxiu intangible cultural heritage [1] - Chengdu is integrating high-quality resources to transform the advantages of intangible cultural heritage into the driving force for the "Jinxiu Hundred Industries" industrial cluster, enhancing regional collaboration and the integration of culture, commerce, and tourism [2]

Group 1: Core Insights - The launch of the Chengdu-Duisburg direct train service marks a significant step in enhancing friendship and cooperation between Sichuan and Germany, as well as Seychelles [2][3] - Sichuan is actively promoting its "Beautiful Tianfu, Comfortable Sichuan" cultural tourism brand internationally, showcasing its unique cultural heritage and development vitality [2][7] Group 2: Historical Context - The friendship between Sichuan and Germany dates back to 1988 when Sichuan established a friendly province-state relationship with North Rhine-Westphalia, leading to over 30 years of exchanges [4] - Recent years have seen deepening cooperation between Sichuan and Bavaria, with multiple economic and cultural exchange events held [4] Group 3: Recent Developments - During the recent visit, Sichuan and its partners signed 49 agreements or memorandums of cooperation, covering 33 economic and trade projects with a total value of 9.08 billion yuan [5] - The visit included significant partnerships with Siemens and the establishment of friendly relations between Chengdu and Victoria, Seychelles [5][6] Group 4: Cultural Exchange - The visit highlighted the promotion of Sichuan's cultural tourism resources, with events such as performances by the German Bole Chinese Choir enhancing cultural ties [6][7] - Direct flights between Chengdu and Seychelles are expected to facilitate further cultural exchanges and tourism [7] Group 5: Future Outlook - Sichuan is positioning itself as a key player in global cultural exchange, with initiatives like the "Study in Sichuan" program attracting international students [8] - The province aims to showcase its cultural diversity and modern development through various international events and exchanges [8]

Group 1 - The Sichuan province is launching a service consumption season with over 1.6 million quality life service providers participating, aiming to create more than 100 activities across 21 cities and counties [5][6] - The service consumption season includes five thematic activities: "Trendy Summer," "Delicious Summer," "Comfortable Summer," "Travel Summer," and "Shopping Summer," totaling 115 unique events [6][7] - The "Trendy Summer" activity will integrate event economy with cultural tourism, featuring major events like the third esports competition in Luzhou [6][7] Group 2 - The "Delicious Summer" activity will showcase local culinary delights through events such as the Beer and Lobster Festival and the Daliangshan Barbecue Food Festival, promoting Sichuan's authentic flavors [6][7] - The "Comfortable Summer" activity will offer discounts on accommodations and host high-quality cultural leisure projects like music festivals and night tours [7] - The "Travel Summer" activity will focus on family-friendly and educational summer experiences, including various cultural festivals [7] Group 3 - The "Shopping Summer" activity will highlight Sichuan's specialty products, featuring a dedicated exhibition for local crafts and delicacies at the World Games Village [7][11] - During the World Games, ticket holders can enjoy discounts on dining, accommodation, and shopping, with over 140 restaurants and various hotels participating in the promotion [10] - A "Ticket Root Discount Map" will be available for visitors to easily access discount information, enhancing the overall consumer experience [10]

Core Viewpoint - The Chengdu International Intangible Cultural Heritage Festival has become a significant platform for showcasing China's intangible cultural heritage, emphasizing its integration into modern life and technological innovation [1][5]. Group 1: Event Overview - The 9th Chengdu International Intangible Cultural Heritage Festival will commence on May 28, co-hosted by various governmental and international organizations [1]. - Nearly 600 representative intangible cultural heritage projects will be showcased, highlighting the achievements in the protection of intangible cultural heritage across the country [1][3]. Group 2: Culinary Highlights - The festival will feature an International Intangible Heritage Food Week, presenting specialties from 8 World Cities of Gastronomy alongside over 70 intangible cultural heritage food projects [2]. - Activities related to the Dragon Boat Festival will include traditional performances and interactive cultural experiences [2]. Group 3: Technological Integration - A notable highlight of this year's festival is the integration of technology in heritage preservation, with 16 research institutions and tech companies presenting over 30 interactive technology experiences [3]. - Examples include AI-generated new patterns from traditional textiles and real-time interactive experiences of Sichuan opera face-changing using AR technology [3]. Group 4: Economic Development - The festival aims to explore the deep integration of intangible cultural heritage with economic development, including brand IP licensing and collaboration with well-known brands [5]. - The event has established a "Guest Country + Guest City" mechanism, inviting Malaysia as the guest country and several cities as guest cities, enhancing international collaboration [5]. Group 5: Intellectual Property and Economic Impact - The festival has pioneered a new model for the transformation of intangible cultural heritage IP, with significant financial agreements in previous years, including over 82 million yuan in authorized transactions in 2023 [5]. - Chengdu has a rich inventory of intangible cultural heritage, with 336 representative projects and 382 inheritors, contributing significantly to local tourism and employment [6].

Core Points - The 9th China Chengdu International Intangible Cultural Heritage Festival will be held from May 28 to June 3, focusing on integrating intangible cultural heritage into modern life and showcasing innovative achievements in the fusion of intangible cultural heritage and technology [1][2] Group 1: Event Overview - The festival is co-hosted by the Sichuan Provincial Government, the Ministry of Culture and Tourism, UNESCO, and the National Commission of China for UNESCO, and has been held annually since 2007 [1] - Nearly 600 representative intangible cultural heritage projects will be showcased, with performances from 51 domestic and international teams during the opening parade [1] Group 2: Public Engagement - An International Intangible Cultural Heritage Food Week will feature specialty food projects from eight World Cities of Gastronomy, along with over 70 representative food heritage projects from across the country [2] - Interactive projects such as family cooking shows and traditional medicine experiences will enhance public participation [2] Group 3: Technological Empowerment - A dedicated section on technological empowerment will feature over 30 interactive technology experiences related to intangible cultural heritage, including mobile games and VR exhibitions [2] - New digital cultural experiences will be launched, showcasing the innovative resources provided by intangible cultural heritage [2] Group 4: Economic Integration - The festival will promote intangible cultural heritage brand IP licensing and transactions, aiming to enhance the economic impact of intangible cultural heritage [3] - The event will encourage tourism and consumption by attracting visitors to purchase heritage goods and enjoy heritage cuisine during the Dragon Boat Festival [3]