Core Viewpoint - The article emphasizes that intangible cultural heritage (ICH) should not be treated as mere museum exhibits but should be integrated into everyday life through immersive experiences, enhancing tourism and cultural engagement [1] Group 1: Integration of ICH in Tourism - ICH tourism should break away from "showcase" displays and instead incorporate situational experiences, such as learning blue dyeing techniques in Jiangnan or experiencing dragon boat racing in Lingnan, allowing visitors to deeply engage with ICH [1] - The narrative of ICH needs to be enriched with storytelling and scene charm, combining traditional performances like acrobatics and shadow puppetry with immersive theater, transforming visitors from passive observers to active participants [1] Group 2: Modern Applications of ICH - ICH should be integrated into contemporary life, with themed accommodations that blend traditional architectural wisdom with modern living needs, and cultural creative products that incorporate traditional patterns into daily life [1] - This innovation allows ICH to evolve from a protected "heritage" to a vibrant part of modern life, gaining new value [1] Group 3: Mutual Enhancement of ICH and Tourism - The fusion of ICH and tourism is not a simple addition but a deep connection that enhances both, where ICH gains transmission power through tourism, and tourism gains cultural depth from ICH [1] - This synergy allows for a beautiful resonance between traditional culture and modern life, showcasing the vitality of a thousand-year cultural lineage in contemporary settings [1]

Core Insights - The integration of intangible cultural heritage (ICH) into tourism has emerged as an innovative trend, enhancing cultural transmission and economic development simultaneously [4][10]. Group 1: Non-Heritage Tourism Innovations - The China Tourism Association released the "2025 Annual Innovation Cases of ICH Tourism Integration," showcasing 20 innovative cases across various sectors, including scenic spots, cultural venues, and homestays [4]. - The Xuanzhi Town in Anhui Province has transformed traditional ICH displays into immersive experiences, allowing visitors to engage in the entire process of Xuanzhi paper making, thus enhancing visitor participation [5]. - Wu Qiao, known as the "Hometown of Chinese Acrobatics," has developed a "acrobatic + cultural tourism" model, significantly increasing tourist numbers by 94.3% during the recent holiday period [6]. Group 2: Economic Impact and Growth - The Xuanzhi Town received 47,400 visitors during the recent holiday, marking a 13% increase year-on-year, demonstrating the economic potential of ICH tourism [5]. - In Liuba County, the "non-heritage + homestay" model has led to the development of 193 homestays and generated over 1.5 million yuan in sales from ICH-related products [10]. - The integration of ICH into local economies has resulted in significant job creation, with over 5,000 entrepreneurs supported in Liuba County alone [10]. Group 3: Cultural and Experiential Engagement - The "Nanhai Longchao" brand in Guangdong integrates traditional dragon boat culture with sports and tourism, creating a series of events that enhance community engagement [8]. - The "Lin Qi Thirty-Six Courtyard" project in Dongyang combines ICH experiences with organic farming, showcasing the potential for ICH to drive multi-industry integration [9]. - The use of digital technology in ICH, such as creating digital museums and immersive experiences, is expected to attract younger audiences and enhance the appeal of traditional crafts [11].