当奔腾的骏马跃上一扇扇火红的"非遗福窗"，整座金陵城的年味就跟着浓了起来！1月27日下午， 随着一声"来南京，马上有福"在玄武湖畔听风水岸响起，"春景映福窗 幸福金陵年"2026非遗过大年活 动正式启动。 据了解，接下来的一个多月，南京将为广大市民游客打造集传统非遗与新潮年味于一体的"新春文 旅盛宴"：六朝博物馆巨幅"网红落地窗"等热门打卡点将轮番亮相，非遗体验、新春市集、戏剧演出、非 遗快闪互动等一系列丰富多彩的活动将在南京各大高校、社区、商圈、景区以及乡村等文旅消费场景同 步开启，游客们可近距离观摩精湛技艺，亲身参与互动体验，品尝南京地道美食，于醇厚年味中感受传 统与现代碰撞，收下新年的美好祝愿。 本次活动由南京市文化和旅游局、南京市委网信办、共青团南京市委指导，南京报业传媒集团携手 南京文旅集团共同主办，部分在宁高校宣传部、各区文旅局、南京公交集团、南京地铁集团联办，中国 银行南京分行全程共建。 这个春节，来南京全方位、沉浸式感受新春氛围，过个"马上有福"的金陵年。 作为南京连续三年打造的城市级春节IP，今年的"非遗福窗"以生肖马为核心意象，由南京剪纸省级 代表性传承人张钧担任设计顾问。昂首腾跃的骏马与 ...

Group 1 - The company, Qian Dongnan Miao and Dong Autonomous Prefecture, is experiencing a surge in orders for intangible cultural heritage workshops and studios as the Spring Festival approaches [1] - The company, Baoxiangyu Miao Embroidery Clothing Development Co., Ltd., has received an order of over 30,000 pieces themed around horses, which is significant as it is the first order of the year [2] - The company aims for a sales target of over 20% growth year-on-year, focusing on heritage innovation and market expansion to promote high-quality development of the Miao embroidery industry [2] Group 2 - The embroidery industry in Ma'an Village has over 20 years of development history, with local shops working overtime to meet the increased demand for embroidered pieces and ethnic clothing ahead of the Spring Festival [5] - Currently, there are 32 embroidery shops in Ma'an Village, and the industry is projected to reach an output value of 8 million yuan by 2025, providing employment for over 130 people locally [7] - Sales of ethnic clothing have doubled from 10,000 yuan to around 20,000 yuan per month as the Spring Festival approaches, indicating a significant increase in business activity [5]

Core Viewpoint - The article reflects on the nostalgic memories associated with a village sugar workshop that produces maltose syrup during the cold winter months, highlighting its significance as a warm and joyful gathering place for both children and adults [2][6]. Group 1: Sugar Workshop Operations - The sugar workshop specializes in the production of maltose syrup, which is a seasonal product made only during the winter months [6][10]. - The process of making maltose syrup involves careful control of temperature and timing during the boiling and cooling stages, which is crucial for maintaining quality [4][5]. - The workshop attracts a large number of customers, especially as the traditional Chinese New Year approaches, making maltose syrup a popular item for festive celebrations [7][8]. Group 2: Community and Cultural Significance - The sugar workshop serves as a social hub for the village, where adults gather to chat and children enjoy playing and listening to stories [2][3]. - Maltose syrup is not only a treat but also a cultural symbol associated with the New Year, representing sweetness and good fortune [7][9]. - The workshop operates on a barter system, where customers exchange rice for syrup, reflecting the local economy and community practices [9][10]. Group 3: Product Characteristics - Maltose syrup is characterized by its hard yet brittle texture, lower sweetness compared to other candies, and is made from pure grain without additives [6][8]. - The final products include small maltose pieces and larger maltose cakes, which can be further processed into snacks like fried rice candy and sesame candy [8][9]. - The production of maltose syrup is limited to winter, as it cannot be stored well once spring arrives, leading to a seasonal closure of the workshop [6][10].

Core Viewpoint - The article highlights the revival and innovation of traditional crafts, particularly the YK tin sculpture, through modern technology and cultural integration, showcasing the importance of heritage in contemporary society [1][2][3]. Group 1: Heritage and Cultural Significance - The YK tin sculpture, a national intangible cultural heritage, is showcased at the China International Import Expo, emphasizing its artistic and practical value [1]. - YK city, known as the "hardware capital," has 110 representative intangible cultural heritage projects, reflecting its rich cultural history [1]. - The revival of traditional crafts is essential for rural cultural revitalization, with YK city implementing innovative preservation methods [1][2]. Group 2: Technological Integration and Innovation - The establishment of a "gene bank" for YK tin sculpture aims to preserve and innovate the craft, collecting over 10TB of data for public access [3]. - The introduction of VR experiences and AI-generated designs has significantly increased public engagement, with over 30,000 visitors during a holiday period [4]. - The integration of digital machining with traditional handcrafting has improved production efficiency while maintaining the quality of handmade products [4][5]. Group 3: Economic Impact and Market Growth - The YK tin sculpture has become popular in the tourism and cultural markets, with products like zodiac tin coins and tea sets gaining traction [5]. - The non-heritage workshops in YK have attracted significant tourist traffic, contributing to local economic growth, with over 40 million yuan in sales reported [11][12]. - The city has seen a rise in employment opportunities linked to the non-heritage sector, with over 10,000 jobs created [11][12]. Group 4: Youth Engagement and Future Prospects - Younger generations are actively participating in the preservation and innovation of traditional crafts, blending modern elements with heritage [9]. - The focus on innovative product development has led to successful sales of traditional items, such as copper teapots, on e-commerce platforms [9]. - The ongoing efforts to integrate traditional crafts with contemporary culture are expected to enhance their relevance and appeal in modern society [10][12].

Core Viewpoint - The article emphasizes that intangible cultural heritage (ICH) should not be treated as mere museum exhibits but should be integrated into everyday life through immersive experiences, enhancing tourism and cultural engagement [1] Group 1: Integration of ICH in Tourism - ICH tourism should break away from "showcase" displays and instead incorporate situational experiences, such as learning blue dyeing techniques in Jiangnan or experiencing dragon boat racing in Lingnan, allowing visitors to deeply engage with ICH [1] - The narrative of ICH needs to be enriched with storytelling and scene charm, combining traditional performances like acrobatics and shadow puppetry with immersive theater, transforming visitors from passive observers to active participants [1] Group 2: Modern Applications of ICH - ICH should be integrated into contemporary life, with themed accommodations that blend traditional architectural wisdom with modern living needs, and cultural creative products that incorporate traditional patterns into daily life [1] - This innovation allows ICH to evolve from a protected "heritage" to a vibrant part of modern life, gaining new value [1] Group 3: Mutual Enhancement of ICH and Tourism - The fusion of ICH and tourism is not a simple addition but a deep connection that enhances both, where ICH gains transmission power through tourism, and tourism gains cultural depth from ICH [1] - This synergy allows for a beautiful resonance between traditional culture and modern life, showcasing the vitality of a thousand-year cultural lineage in contemporary settings [1]

Core Insights - The article highlights the significant progress made in rural revitalization and industrial integration in Zhenjiang, as observed by the representatives during their mid-year research visit [1] Group 1: Research and Development - Representatives visited various sites including Jiangsu Run Guo Agricultural Development Co., Ltd., You Guo Wei Zhenjiang Industrial Park Project, and the China Vinegar Culture Museum to assess the application of technological innovations in agriculture and the preservation of intangible cultural heritage [1] - The visit included direct interactions with enterprises, allowing representatives to understand operational conditions and gather feedback on development needs [1] Group 2: Outcomes and Future Directions - The representatives expressed that the research visit provided them with a firsthand experience of the achievements in rural revitalization and industrial integration, which they plan to leverage to enhance their responsibilities and effectiveness in their roles [1] - There is a commitment to transform the research findings into actionable outcomes that address the urgent needs and expectations of the local population and businesses [1]