（来源：中国旅游报） 转自：中国旅游报 □ 吴 越 王巨华 栩栩如生的面塑、造型精美的剪纸、温润如玉的松花石砚、清香袅袅的艾草香囊……元旦假期，沈阳博 物馆的沈阳非遗精品展现场热闹非凡。多位非遗代表性传承人轮番登场，展示传统技艺，让市民游客邂 逅非遗之美。近年来，从一个个人气满满的展台，到一项项可亲可感的技艺，辽宁非遗通过精品展示、 技艺展演、研学体验等多元形式，成为市民游客"解锁"辽宁工艺之美、文化之深、时代之新的新选择。 丰富非遗旅游体验 在非遗保护传承中，辽宁坚持创造性转化、创新性发展，开展系统化培训、研修与研学活动，助力非遗 传承人成长，激发创新活力，持续为旅游提供丰富的文化资源。 去年12月，由辽宁省文化和旅游厅、鲁迅美术学院联合主办的"非遗文创研修班暨非遗进高校"系列活动 落幕。在高校专业研培团队的指导下，辽宁省的非遗传承人系统学习现代设计、品牌营销等知识，探索 传统元素与现代审美、实用功能的融合路径。 近年来，辽宁坚持以文塑旅、以旅彰文，牢牢把握非遗保护传承和旅游发展的规律特点，在有效保护的 前提下，推动非遗与旅游在更广范围、更深层次、更高水平上融合。 在沈阳非遗精品展现场，辽宁省级非遗代表性项 ...

Core Viewpoint - Qinghai has launched the first batch of 10 excellent practice cases for the integration of intangible cultural heritage (ICH) and rural tourism, aiming to promote deeper and broader collaboration between ICH and tourism, creating a favorable environment for their synergistic development [1] Group 1: Integration of ICH and Tourism - The selected 10 cases demonstrate the extensive practice and innovative vitality of the integration of ICH and tourism [1] - The deep integration of ICH and tourism revitalizes culture, allowing visitors to immerse themselves in the cultural atmosphere carried by ICH during their travels [1] Group 2: Economic and Cultural Impact - The first batch of excellent practice cases not only showcases the innovative vitality of ICH and rural tourism integration but also validates the significant value of ICH in promoting employment, preserving traditional culture, and energizing rural development [1] - These cases provide valuable, replicable, and promotable experiences for the deep integration of ICH and rural tourism across the province and the nation [1]

Core Viewpoint - The article highlights the development and significance of the Zhucheng Intangible Cultural Heritage Street, which aims to integrate traditional crafts into modern markets, particularly focusing on the wedding industry and educational tourism [1][3][5]. Group 1: Overview of Zhucheng Intangible Cultural Heritage Street - Zhucheng Intangible Cultural Heritage Street is located in a 3A-rated tourist area, covering an area of 2,600 square meters and showcasing 22 representative intangible cultural heritage projects [1]. - The street is set to open for exploratory public access on April 30, 2025, leveraging its unique geographical location and diverse heritage projects to serve as a demonstration window for Zhucheng's intangible cultural heritage [1]. Group 2: Innovative Development and Market Integration - The street focuses on creatively transforming and innovatively developing intangible cultural heritage products, aiming to integrate traditional crafts into the wedding market [3]. - By embedding personalized and culturally rich intangible heritage products into the wedding service chain, the initiative seeks to create a new path for the fusion of traditional heritage with modern wedding scenarios [3]. Group 3: Educational and Practical Engagement - The street serves as a comprehensive base for educational tourism, allowing students to engage with various intangible cultural heritage practices, thereby enhancing their learning experience [6]. - It has welcomed 95 educational teams from universities, totaling over 6,300 participants, indicating a strong interest in hands-on learning experiences related to intangible cultural heritage [8]. Group 4: Community and Event Engagement - The street actively organizes and participates in various intangible cultural heritage display events, enhancing the visibility and appeal of these projects [9]. - The integration of 12 representative projects into local events, such as the "V Super" football cup and the 2025 Zhucheng Half Marathon, demonstrates the street's commitment to community engagement and cultural promotion [9][10].

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is gaining momentum, driven by government policies and local initiatives aimed at revitalizing traditional crafts and enhancing cultural tourism [2][10] Group 1: Cultural Heritage and Tourism Integration - The "14th Five-Year Plan" emphasizes the protection and active transmission of historical cultural cities, streets, and villages, promoting the deep integration of culture and tourism [2] - Innovative practices in various regions, such as the revival of blue printed cloth in Zhejiang and immersive experiences in Fujian, showcase the potential of ICH and tourism integration [3][4] - The success of these initiatives demonstrates the vibrant life force of ICH when combined with tourism, leading to economic growth and cultural preservation [3][4] Group 2: Case Studies of Successful Integration - In Zhejiang's Dongyang, the Linqi Thirty-Six Courtyard project revitalizes the blue printed cloth craft by creating a unique rural performance space, engaging local villagers in cultural activities [4][5] - The ancient city of Zhangzhou has transformed into a "living heritage garden," attracting millions of visitors and generating significant revenue through diverse cultural tourism offerings [6][7] - The Chinese Xuan Paper Town in Anhui exemplifies how ICH can be integrated into tourism through interactive experiences, leading to substantial economic benefits [8][9] Group 3: Economic Impact and Visitor Engagement - Zhangzhou ancient city is projected to receive 53.84 million visitors from January 2024 to September 2025, with ICH directly contributing over 7.45 million yuan in revenue [6] - The introduction of innovative business models, such as the "Minnan Small Theater," has successfully combined cultural performances with local cuisine, enhancing visitor experiences and generating revenue [7] - The Xuan Paper Town has achieved nearly 2 million yuan in direct economic benefits from over 400,000 visitors in 2024, showcasing the financial viability of ICH tourism [8] Group 4: Challenges and Future Directions - The integration of ICH and tourism faces challenges, including the need for skilled personnel who understand both heritage and tourism management [11] - There is a call for collaborative efforts among government, educational institutions, and heritage practitioners to create a platform for innovative integration of ICH and tourism [11]

Core Insights - The integration of intangible cultural heritage (ICH) into tourism has emerged as an innovative trend, enhancing cultural transmission and economic development simultaneously [4][10]. Group 1: Non-Heritage Tourism Innovations - The China Tourism Association released the "2025 Annual Innovation Cases of ICH Tourism Integration," showcasing 20 innovative cases across various sectors, including scenic spots, cultural venues, and homestays [4]. - The Xuanzhi Town in Anhui Province has transformed traditional ICH displays into immersive experiences, allowing visitors to engage in the entire process of Xuanzhi paper making, thus enhancing visitor participation [5]. - Wu Qiao, known as the "Hometown of Chinese Acrobatics," has developed a "acrobatic + cultural tourism" model, significantly increasing tourist numbers by 94.3% during the recent holiday period [6]. Group 2: Economic Impact and Growth - The Xuanzhi Town received 47,400 visitors during the recent holiday, marking a 13% increase year-on-year, demonstrating the economic potential of ICH tourism [5]. - In Liuba County, the "non-heritage + homestay" model has led to the development of 193 homestays and generated over 1.5 million yuan in sales from ICH-related products [10]. - The integration of ICH into local economies has resulted in significant job creation, with over 5,000 entrepreneurs supported in Liuba County alone [10]. Group 3: Cultural and Experiential Engagement - The "Nanhai Longchao" brand in Guangdong integrates traditional dragon boat culture with sports and tourism, creating a series of events that enhance community engagement [8]. - The "Lin Qi Thirty-Six Courtyard" project in Dongyang combines ICH experiences with organic farming, showcasing the potential for ICH to drive multi-industry integration [9]. - The use of digital technology in ICH, such as creating digital museums and immersive experiences, is expected to attract younger audiences and enhance the appeal of traditional crafts [11].

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is becoming a new trend, enhancing cultural experiences and stimulating market vitality during the National Day and Mid-Autumn Festival holidays [1][8] Group 1: Cultural Events and Experiences - Various cultural events featuring ICH were held during the holidays, such as the grand exhibition in Cangzhou, showcasing diverse ICH crafts and performances [2][3] - Visitors are increasingly seeking cultural immersion during their travels, as evidenced by the high attendance at ICH-related activities, such as over 50,000 visitors in Zhaoxing during the holidays [3] - Interactive cultural experiences, such as traditional dyeing and handicraft workshops, are gaining popularity, allowing participants to create their own ICH products [4][5] Group 2: Innovative Integration of ICH and Modern Trends - The blending of ICH with modern elements has led to the creation of diverse cultural and creative products, appealing to younger audiences [7][8] - New products, such as bags and home decor items featuring traditional patterns, are being developed to connect ancient techniques with contemporary lifestyles [7] - The focus on making ICH accessible and participatory is shifting from passive observation to active engagement, enhancing its visibility and relevance in modern society [4][8]