Core Points - The article describes a six-day family trip to Sichuan, highlighting its natural beauty, rich history, and unique cuisine [1][11] - The itinerary includes visits to various cultural and historical sites, showcasing the region's attractions and local delicacies [4][8] Itinerary Summary - Day 1: Arrival in Chengdu, visit to Kuanzhai Alley, and dinner at a local hotpot restaurant [4][5] - Day 2: Exploration of Dujiangyan Irrigation System and Qingcheng Mountain, experiencing local cuisine [5][6] - Day 3: Visit to Chengdu Research Base of Giant Panda Breeding and Leshan Giant Buddha, enjoying local specialties [7][8] - Day 4: Full day at Emei Mountain, experiencing its natural beauty and Buddhist culture [8][9] - Day 5: Tour of the Bamboo Sea, enjoying bamboo-themed meals and local products [9][10] - Day 6: Return to Chengdu, experiencing local leisure activities and concluding with a traditional Sichuan meal [10][11] Budget Overview - The trip budget is estimated between 800-1000 yuan per person, excluding transportation costs [11]

Core Viewpoint - The event "Sounding Mountains and Rivers: Inheriting Ancient and Modern Techniques" showcases the integration of traditional cultural heritage with ecological aesthetics, emphasizing the importance of intangible cultural heritage (ICH) in contemporary society [1][3]. Group 1: Event Highlights - The event featured performances by national ICH inheritors, including a stunning opening with military sound simulations by three inheritors, creating an immersive experience [3][8]. - Notable performances included the 88-year-old master Niu Yuliang's rendition of "Hundred Birds Chirping," which harmonized with the natural surroundings, and a shadow play by the Beijing Shadow Play Troupe that illustrated natural philosophy [3][6]. - The event aimed to create a living museum experience, integrating various art forms such as calligraphy and shadow puppetry within the scenic landscape [8]. Group 2: Cultural and Economic Impact - The event is part of a broader initiative to explore new pathways for revitalizing ICH through ecological empowerment and cultural tourism, with local techniques like Qing Shui tofu and Ling Shan tea being recognized as part of the district's ICH inventory [9]. - The collaboration between Xicheng and Mentougou districts represents a significant effort to promote ICH through a combined approach of performance arts and ecological integration, enhancing cultural confidence in rural areas [9][8]. - The event concluded with positive audience feedback, highlighting the accessibility and appeal of highbrow art forms to the general public, indicating a successful engagement with local communities [9].

Core Viewpoint - The event "2025 Roots and Soul - Gansu Province Intangible Cultural Heritage Exhibition" was inaugurated in Macau, showcasing the rich cultural heritage of Gansu Province and promoting cultural exchange between mainland China and Macau [1][2]. Group 1: Event Overview - The exhibition is organized by the Ministry of Culture and Tourism of China and the Social Culture Bureau of the Macau SAR Government, running from June 14 to July 13 [1]. - Activities include thematic exhibitions, stage performances, skill demonstrations, and experiential workshops, highlighting the unique cultural characteristics and ethnic diversity of Gansu Province [1]. Group 2: Exhibition Details - The thematic exhibition will start on June 15 at the Macau Museum, featuring 35 representative intangible cultural heritage projects such as Dunhuang clay sculptures, Gannan Tibetan Thangka, and shadow puppetry [1]. - Two stage performances are scheduled for June 15 and 16, showcasing folk songs, Longtouqin performances, and Kongtong martial arts [1]. Group 3: Hands-on Experience - At the Zheng Guanying Memorial Hall and the Xian Xinghai Memorial Hall, inheritors of intangible cultural heritage will provide on-site teaching, allowing visitors to experience skills like Shandan hot painting, Hezhou egg carving, Lanzhou gourd carving, and wheat straw painting [1]. - The inheritor of wheat straw painting, Tang Caiping, expressed hope that this art form will be appreciated by more people, especially the youth [1].

Core Viewpoint - The rising interest in intangible cultural heritage (ICH) among young people is driving a new wave of consumption, with many willing to pay for related products and experiences, reflecting a blend of cultural appreciation and modern consumer behavior [1][2][5]. Group 1: Youth Engagement with ICH - A significant portion of young consumers, 74.89%, have purchased ICH-related products or services, indicating a strong market for these offerings [1]. - Various forms of engagement include experiencing ICH techniques (71.59%), attending performances (55.56%), and purchasing products with ICH elements (54.59%) [2]. - The emotional value and cultural depth of ICH products are key motivators for youth spending, with 77.20% citing emotional satisfaction as a reason for their purchases [5]. Group 2: Innovative Approaches to ICH - New generations of ICH representatives, like Party Feihua, are creatively adapting traditional practices, such as shadow puppetry, to modern platforms like social media and gaming [2][10]. - The integration of ICH into contemporary consumer products, such as collaborations with popular brands, is seen as a successful strategy to attract younger audiences [10]. - The use of digital technologies, including VR and AR, is anticipated to enhance consumer experiences with ICH, making it more accessible and engaging [11]. Group 3: Market Challenges and Opportunities - Despite the enthusiasm, challenges remain, such as high prices (51.30%) and a lack of understanding or interest in ICH among some consumers [8]. - There is a demand for more diverse and practical ICH products, with 70.41% of respondents wanting increased variety and usability [8]. - The potential for ICH to transition from cultural heritage to modern fashion is highlighted, emphasizing the need for innovation and creative marketing strategies [11].

Core Viewpoint - The article highlights the transformation of Xiaoyi City in Shanxi Province, focusing on its efforts to enhance tourism services and promote cultural tourism as a new path for local development [1][6]. Group 1: Tourism Development - Xiaoyi has received nearly 3,000 tourists since the launch of the "Ten Thousand People Travel Group" initiative [1] - The city aims to improve tourism service quality to facilitate its transition from a coal-based economy to a more diversified one [1][8] - During the "May Day" holiday, Xiaoyi hosted 134 events across various tourist attractions, welcoming over 700,000 visitors [9] Group 2: Cultural Integration - Local residents are actively participating in cultural tourism, creating a community atmosphere where everyone contributes to promoting local tourism [5][11] - The city has established a "rural stage" for performances, showcasing local arts such as Jin opera and traditional dances, enhancing the visitor experience [4][5] - Xiaoyi is focusing on integrating cultural heritage into tourism, allowing visitors to engage with traditional crafts like paper-cutting and tofu-making [12][16] Group 3: Infrastructure and Support - The local government is implementing measures to improve both hard and soft environments, including urban ecological enhancements and financial support for tourism businesses [7][10] - A special fund of 20 million yuan has been allocated to support the development of cultural tourism, with incentives for businesses that align with the city's tourism strategy [7] - The city is promoting overnight stays by encouraging visitors to experience local accommodations and dining, thereby boosting the local economy [7]

Group 1 - The article highlights the successful integration of traditional culture and children's entertainment during the Dragon Boat Festival and Children's Day at Donghu Scenic Area, despite rainy weather [1][3]. - Various cultural activities were organized, including shadow puppetry and traditional games, attracting many families to participate [1][5]. - The theme "Chufu Yawen · Zongxiang Tingtao" was adopted for the festival, featuring performances of classic shadow puppet plays that captivated both children and parents [3][5]. Group 2 - The rainy weather did not deter visitor turnout; many families specifically came to enjoy the shadow puppet shows, with some children watching multiple performances [5]. - The Donghu Listening to Waves Scenic Area extended its cultural festival activities to June 2, allowing visitors to engage in traditional customs like zongzi making and interactive games [5]. - The tranquil atmosphere created by the rain enhanced the cultural experience, with landmarks like the Qu Yuan Memorial Hall becoming popular photo spots for families [5]. Group 3 - At the Wuhan Botanical Garden, the blooming hydrangea garden, covering 8,000 square meters, attracted visitors even in the rain, showcasing vibrant colors [9][11]. - The indoor performances of traditional puppet shows, such as "The New Tortoise and the Hare," were well-received, allowing children to experience intangible cultural heritage without being affected by the weather [16][15]. - Visitors expressed excitement over the unique cultural experiences, noting that the combination of flower viewing and puppet shows made their visit worthwhile [16][21].

Core Viewpoint - The 9th China Chengdu International Intangible Cultural Heritage Festival opened on May 28, showcasing the importance of intangible cultural heritage (ICH) and promoting cultural exchange and protection efforts [12][13]. Group 1: Event Overview - The festival is a key brand event in the ICH field, held annually since 2007 in Chengdu, which serves as its permanent venue [12]. - This year's festival features a "guest country + guest city" mechanism, with Malaysia as the guest country and cities like Algiers, Penang, Chiang Mai, and Bari as guest cities [12]. - Nearly 400 ICH inheritors and experts from over 60 countries and regions participated in the event [12]. Group 2: Festival Structure - The festival is organized into a "3+3+N" framework, including three main sections: "Vibrant ICH: Tianfu Parade," "Colorful ICH: World Dialogue," and "Charming ICH: International Exhibition," along with three special sections focusing on creative living, beautiful living, and healthy living [12][15]. - Activities are held across 288 community practice spaces in 183 counties, creating a strong atmosphere for public participation [12][20]. Group 3: Highlights and Activities - Approximately 600 ICH representative projects are showcased, with performances from various cultural traditions, including Sichuan opera and traditional dances from different countries [14]. - The "Creative Living" section includes an international ICH brand IP authorization trading event, attracting over 580 enterprises and facilitating significant business interactions [15]. - The "Healthy Living" section features over 120 traditional medicine representatives offering health consultations and experiences [16]. Group 4: Technological Integration - The festival incorporates technology into traditional practices, showcasing over 30 interactive tech installations that enhance the presentation of ICH [18][19]. - Innovative projects include a mobile game based on the 24 solar terms and a VR art exhibition exploring the origins of Chinese characters [19]. Group 5: Cultural Exchange and Tourism - The festival promotes cultural exchange and tourism, inviting global guests to experience Sichuan's unique charm and engage in discussions on ICH's role in tourism development [20][21]. - Activities during the festival include dragon boat races and cultural performances, aimed at integrating ICH into daily life and enhancing public engagement [20].

Group 1 - The 9th Silk Road International Expo will feature a cultural and tourism consumption exhibition organized by the provincial culture and tourism department, consisting of four specialized exhibition areas: cultural tourism theme area, cultural performance area, intangible cultural heritage area, and sports events area [1] - The cultural tourism theme area will focus on the achievements of Shaanxi Province's key cultural tourism industry chain, showcasing rich historical and cultural resources, including county cultural tourism, tourist resorts, scenic spots, smart tourism platforms, study tours, and related financial services [1] - The cultural performance area will highlight the development of Shaanxi's artistic creation and performance industry, featuring local folk performances and tourism-related performances, including traditional operas and digital performances [1] Group 2 - The intangible cultural heritage area will center on national trend culture and intangible cultural heritage, showcasing crafts, cultural products, and traditional clothing, including Hanfu parades [1] - The sports events area will leverage Shaanxi's natural and cultural resources to display premium sports tourism projects such as marathons, mountain climbing, and cycling events [1] - The expo will also host a special promotion meeting for cultural and tourism projects, featuring performances and experiences related to traditional arts and e-sports, aiming to create an international platform for showcasing, trading, and cooperation in the cultural and tourism sectors [2]

Group 1: Tourism Growth - The province experienced a significant increase in tourism during the "May Day" holiday, with a total of visitors rising by 28.19% year-on-year and tourism revenue increasing by 26.84% year-on-year [1] Group 2: Cultural and Educational Activities - Various cultural and educational activities were organized, such as photography exhibitions and interactive historical experiences, attracting tourists to engage deeply with local history and culture [2] - Non-heritage markets were launched in multiple locations, combining traditional crafts with modern consumer settings, allowing visitors to experience traditional skills [2] Group 3: Community Cultural Events - Over 360 community cultural events were held across the province, enhancing the festive atmosphere and enriching the spiritual life of the public [3] - The integration of sports, culture, and tourism was promoted through events like the "Dalian Football Carnival," showcasing a blend of entertainment and community engagement [3] Group 4: Consumer Promotions - The provincial cultural and tourism department implemented various consumer-friendly policies, including the distribution of tourism vouchers and discounts on tickets, to stimulate the holiday tourism market [3] - The "International Open Month" in Dalian featured over a hundred events, focusing on cruise economy and enhancing visitor experiences [3]