让创业者不再孤独@i黑马 以下文章来源于i黑马 ，作者i黑马 i黑马 . 最近我们一直在研究全球零售业的常青树，发现了一个令人惊叹的数字： 711 在全球拥有 80000 多家门店，连续 50 多年持续增长。 更让人惊讶的是，这家起源于美国的企业，被日本收购后不仅活了下来，还成为全球便利店霸主。 作为一名消费领域的观察者，我不禁想问： 711 到底做对了什么？ 01 从卖冰块到全球霸主 1927 年， 711 的前身美国南方制冰公司还只是一家卖冰块的小店。 他们发现顾客在买冰块时，还希望顺便买到牛奶、面包等日常用品，于是开始增加商品品类。这就是便利店模式的雏形。 但真正将 711 发扬光大的，是日本的铃木敏文。 1973 年，他所在的伊藤洋华堂将 711 引入日本，但没有简单照搬美国模式，而是进行了深度改造。 铃木敏文有一个简单却深刻的理念： "不断把握需求变化推出高附加值新产品"。在他看来，便利店的竞争对手不是其他便利店，而是不断变化的顾客需求。 02 连消费者自己都没意识到的需求 711 的用户洞察能力堪称" 变态 "。 2004 年， 711 准备进入北京市场时，并没有急着开店，而是先进行市场调研。 他 ...

Core Points - Xibei Restaurant Group issued an apology letter acknowledging a significant gap between production processes and customer expectations, committing to rectify these issues by October 1 [1][3] - The company encourages customers to continue providing feedback for improvements and emphasizes its commitment to food safety and compliance with national regulations [3][5] Summary by Categories Apology and Commitment - The company expressed deep regret for not meeting customer expectations and outlined a commitment to make necessary adjustments by October 1 [1][3] - Xibei welcomes ongoing customer suggestions for improvement and aims to maintain a transparent relationship with its patrons [4][5] Operational Changes - By October 1, 2025, Xibei will implement several operational changes, including: 1. Switching to non-GMO soybean oil for all dishes cooked with soybean oil [4] 2. Transitioning children's meals to be prepared fresh in-store, including beef rice, beef patties, and fish sticks [4] 3. Adjusting various menu items to ensure they are made fresh on-site, such as lamb skewers and pork chop dishes [4] 4. Shortening product shelf life in collaboration with suppliers while ensuring food safety [4] Customer Engagement - The company invites customers to supervise the improvement measures and promises to keep them updated on the progress of these changes [5]