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五十年连续增长的秘诀:7-Eleven的用户洞察非常到位
创业家· 2025-10-31 10:16
Core Insights - The article highlights the remarkable success of 7-Eleven, which has over 80,000 stores globally and has experienced continuous growth for over 50 years [3][4]. Group 1: Business Model Evolution - 7-Eleven originated as a small ice-selling store in 1927 and evolved by expanding its product offerings to meet customer needs, laying the foundation for the convenience store model [6][7]. - The transformation of 7-Eleven into a global leader was significantly influenced by Japanese businessman Toshifumi Suzuki, who adapted the American model to fit Japanese consumer preferences [10][11]. Group 2: Consumer Insight and Market Adaptation - 7-Eleven's exceptional ability to understand consumer needs is exemplified by its market research before entering Beijing in 2004, leading to the introduction of freshly prepared food options that catered to local tastes [14][18]. - The company has continuously innovated its offerings, such as the "freshly baked delivery" service, which doubled the sales of bread by ensuring customers received freshly baked products [19]. Group 3: Value-Added Services - In 1987, 7-Eleven pioneered utility bill payment services in Japan, addressing the time constraints of consumers [21]. - The introduction of ATMs in 1990 and meal delivery services in 2000 further exemplified 7-Eleven's commitment to convenience, particularly for elderly and pregnant customers [22][23][26]. Group 4: Customer Satisfaction Focus - The article emphasizes that many successful Japanese companies, including 7-Eleven, prioritize customer satisfaction over profits, as seen in the practices of companies like Kao and Suntory [27][29]. - The approach of understanding and respecting consumer needs has been a common thread among leading Japanese brands, contributing to their resilience in competitive markets [29]. Group 5: Learning Opportunities - The article promotes a learning trip to Japan, focusing on the operational strategies of successful brands like 7-Eleven, Suntory, and others, to explore how they thrive in low-growth environments [31][36].
西贝道歉
Jing Ji Wang· 2025-09-15 06:20
Core Points - Xibei Restaurant Group issued an apology letter acknowledging a significant gap between production processes and customer expectations, committing to rectify these issues by October 1 [1][3] - The company encourages customers to continue providing feedback for improvements and emphasizes its commitment to food safety and compliance with national regulations [3][5] Summary by Categories Apology and Commitment - The company expressed deep regret for not meeting customer expectations and outlined a commitment to make necessary adjustments by October 1 [1][3] - Xibei welcomes ongoing customer suggestions for improvement and aims to maintain a transparent relationship with its patrons [4][5] Operational Changes - By October 1, 2025, Xibei will implement several operational changes, including: 1. Switching to non-GMO soybean oil for all dishes cooked with soybean oil [4] 2. Transitioning children's meals to be prepared fresh in-store, including beef rice, beef patties, and fish sticks [4] 3. Adjusting various menu items to ensure they are made fresh on-site, such as lamb skewers and pork chop dishes [4] 4. Shortening product shelf life in collaboration with suppliers while ensuring food safety [4] Customer Engagement - The company invites customers to supervise the improvement measures and promises to keep them updated on the progress of these changes [5]