Core Viewpoint - Anjiu Foods is transitioning from a frozen food giant to a leader in prepared dishes, seizing opportunities in the recovery of the prepared food market and overseas expansion, while facing challenges from declining Q1 revenue and internal shareholder disagreements [1][6]. Financial Performance - In Q1 2025, Anjiu Foods reported revenue of 3.6 billion yuan, a year-on-year decline of 4.13%, marking two consecutive quarters of revenue decrease [3][4]. - The company's net profit excluding non-recurring items fell to 343 million yuan, down 18.28% year-on-year, indicating significant pressure on profitability [4]. - Operating cash flow decreased by 28.92% to 673 million yuan, highlighting cash flow challenges [4]. Market Dynamics - The frozen food sector is experiencing increased competition with many new brands entering the market, leading to a decline in consumer enthusiasm for frozen foods [3][5]. - The growth rate of the frozen food industry is projected to drop from 15.3% in 2023 to 7.7% in 2024, indicating reduced market vitality [5]. Strategic Initiatives - Anjiu Foods plans to issue 59.52 million H shares in its upcoming Hong Kong IPO to fund global expansion and supply chain upgrades [3][4]. - The company has expanded its distributor network to 2,025 and increased its coverage in lower-tier cities to over 250, aiming to tap into emerging market potential [5]. - Revenue from new retail channels, such as Hema and Dingdong, grew by 32.97%, although rising costs are outpacing revenue growth [5]. Challenges and Risks - There is a significant internal disagreement among shareholders regarding the H-share IPO, with 28.78% voting against it, which could impact decision-making and the listing process [5][6]. - The company must address consumer safety concerns and regulatory requirements in its prepared food segment to maintain trust and quality [6][7].