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顶尖CEO如何讲好企业故事
麦肯锡· 2025-11-18 07:45
Core Insights - The article emphasizes the critical role of CEOs in effectively connecting with stakeholders, highlighting their responsibilities in establishing communication standards, embodying organizational culture, and speaking out during pivotal moments [2][3]. Group 1: CEO's Role and Responsibilities - CEOs are expected to provide authoritative insights on disruptive trends such as geopolitical tensions and the rise of generative AI, as stakeholders increasingly look to them for guidance [2][3]. - Research indicates that nearly 60% of the public believes a CEO's actions directly influence their perception of a company [2][3]. - The Edelman Trust Barometer shows that CEOs are among the most trusted social figures, which comes with heightened expectations for transparency and consistent communication [3]. Group 2: Communication Strategy - Effective stakeholder management has become a primary agenda for CEOs, with notable examples from influential leaders like Jamie Dimon and Larry Fink, who use annual shareholder letters to convey strategic intentions [4]. - High-performing CEOs reportedly spend an average of 30% of their time engaging with external stakeholders, which varies based on company type and industry [4][5]. - CEOs must actively cultivate dynamic partnerships with diverse stakeholders to enhance their leadership influence and drive sustainable growth [3][4]. Group 3: Cultural Leadership - A strong organizational culture is essential for effective communication with stakeholders, as it fosters trust and accountability among employees [6][7]. - CEOs are not only cultural advocates but also play a crucial role in disseminating the company's values and mission, thereby creating a sense of belonging among employees [6][7]. - The article highlights the importance of CEOs engaging their executive teams in cultural initiatives to ensure a unified approach to value dissemination [8]. Group 4: Crisis Management - In a landscape characterized by ongoing crises, CEOs must quickly assess when and how to address complex social issues, particularly in the face of misinformation [10][11]. - Effective crisis management requires the CEO to assemble a team of key executives to collaboratively navigate challenges and ensure a coordinated response [10][11]. - The article underscores the necessity for CEOs to maintain transparency and uphold the company's values during crises, as demonstrated by leaders like Mary Barra of General Motors [10][12].
从马斯克到普通人,我们都输在沟通上
Sou Hu Cai Jing· 2025-09-11 10:51
Core Points - The conflict between Elon Musk and Sam Altman, co-founders of OpenAI, stems from differing ideologies regarding the organization's original commitment to "open-source and non-profit" principles, with Musk accusing Altman of deviating from these ideals while Altman argues for necessary compromises in advancing AI technology [1][4][6] Communication Issues - Effective communication is essential for success; even the most intelligent individuals can fail to advance their goals if they cannot communicate effectively [3][12] - The essence of communication involves focusing less on oneself and more on others, as highlighted in the book "Learn to Communicate," which emphasizes understanding others' needs rather than solely defending one's own position [7][9] Leadership Communication - Leadership communication is about clearly expressing values, vision, and plans while being audience-centered, which enhances a leader's influence [8][10] - The book contrasts leader-centered language with audience-centered language, suggesting that the latter significantly improves communication effectiveness [9] Practical Communication Skills - The book provides practical communication techniques, including maintaining optimism, using simple language, keeping sentences short, focusing on strong verbs, and frequently using "you" to engage the audience [10][11] - These techniques are often overlooked, especially in high-tech fields where professionals may focus too much on technical details at the expense of interpersonal communication [11] Broader Implications - The communication issues observed in the Musk and Altman dispute reflect common challenges faced in everyday work environments, such as misunderstandings in meetings or emails [12][13] - In modern workplaces, technical skills are only part of the equation; communication skills are crucial for translating technical abilities into real-world impact [14][15] Conclusion - While the outcome of the Musk and Altman dispute remains uncertain, improved communication may prevent disagreements from escalating into unnecessary conflicts [16] - The lessons from "Learn to Communicate" are valuable for fostering understanding and respect in professional relationships, making communication a critical skill in an increasingly interactive world [17]