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2022-2025港剧变迁:《新闻女王2》,是个例吗?
3 6 Ke· 2025-11-24 00:55
豆瓣7.9分持续维稳的口碑,开播即获30+品牌合作,全网港剧招商收入、招商客户数量"双冠王"……如果说第一部是黑马突围,那《新闻女王2》则是王 者归来。 自开播以来,层出不穷的名场面和金句、独立有张力的女性群像,一边紧贴新闻热点,一边探讨"新闻理想",被观众称为"又新又旧"。如今临近收官,剧 情也丝毫没有疲软,反而一波强过一波的高潮戏码,近日,以10分钟一镜到底的长镜头再次惊艳观众,什么是淋漓尽致,什么是有效飙戏。 聊起这部剧,万万没想到比剧情先出圈的竟然是"开局11广"。据豆瓣网友@来看月统计,这部剧合作品牌超35个,总广告数达171个,集均广告6.84个。 这也意味着,其已经刷新了优酷年度集均广告数、集均时长、开局广告数、单集时长等四项纪录,其中单集12广更是与平台史冠持平。从商业维度来看, 《新闻女王2》以一己之力证明了港剧IP在内地市场完全有足够的商业号召力,只要内容够好,广告主就会买单。 作为"新港剧"的标杆之作,《新闻女王2》在内容上也再次交出了一份优秀的答卷。其全女群像搞事业、无恋爱脑纯职场博弈的设定,不仅是一种"全员经 济上行的美",也让苦各种披皮恋爱剧久矣的内娱观众为之兴奋不已。"内娱拍不出 ...
国泰海通:SLG赛道出海佳作频出 龙头具长线运营能力和技术壁垒
Zhi Tong Cai Jing· 2025-05-21 03:56
Group 1 - The global mobile game market is experiencing a slowdown, but the SLG (Simulation Game) segment presents structural investment opportunities due to high user spending, long lifecycle, and global adaptability [1][2] - In 2024, the global strategy game revenue is projected to reach $17.5 billion, making it the top category in mobile games, with significant contributions from Chinese titles like "Last War: Survival" and "Whiteout Survival" [2] - The proportion of strategy games among the top 100 self-developed mobile games in overseas markets is 41.38%, indicating a strong presence and growth potential for SLG games [2] Group 2 - SLG developers are innovating gameplay to attract lighter users and reduce user acquisition costs, with successful cases emerging from SLG+ simulation and mini-games [1][3] - The industry is focusing on two main strategies: maintaining core SLG features while reducing player investment ("降肝降氪") and integrating lighter gameplay elements to broaden user appeal [3] - The enduring popularity of Three Kingdoms themes and the combination of new themes and IPs are helping SLG games to explore new market spaces [3] Group 3 - Notable products are successfully entering overseas markets, providing stable revenue support, such as "Whiteout Survival," which has generated $2.25 billion globally by March 2025 [4] - The games "Age of Origins" and "War and Order" have shown stable growth in ARPU and revenue, contributing 96.83% to the total revenue of Shenzhou Taiyue's gaming business [4] - New games like "Stellar Sanctuary" and "Next Agers" are undergoing commercialization testing overseas, potentially offering new revenue streams for the company [4]