【#佘诗曼四封视后创历史# #提名超十次黄宗泽终封视帝#】2025年1月4日晚，TVB万千星辉颁奖典礼 举行，佘诗曼凭借《新闻女王2》中"文慧心"一角斩获大湾区最喜爱TVB女主角，最佳女主角，成为 TVB史上首位四封视后的演员，而提名超过十次的黄宗泽也终于圆梦，摘得大湾区视帝、最佳男主角桂 冠。《新闻女王2》拿下大湾区最喜爱TVB剧集、最佳剧集。佘诗曼发表获奖感言称，"台下的人，只要 你们不放弃，你们也会成为下一个历史，我们一起创造下一个历史。"#佘诗曼黄宗泽挽手走红毯#（记 者 张楠 剪辑 孙梦遥） ...

Core Insights - The drama market in November experienced an unexpected surge, breaking the typical year-end slowdown with both critical acclaim and commercial success [1][15] - High-quality content demonstrated its ability to transcend market cycles, leading to significant monetization opportunities [1][15] Group 1: Market Overview - November showcased a "one strong, many strong" dynamic, with the series "Tang Dynasty Strange Case" leading in popularity and critical reception [3][16] - Multiple high-quality dramas contributed to a diverse viewing experience, establishing a robust quality tier from top to mid-level productions [3][4] Group 2: Critical Reception - "Tang Dynasty Strange Case" and "News Queen 2" maintained high ratings on Douban, scoring 8.1 and 7.9 respectively, setting a high-quality benchmark for the market [3][4] - Mid-tier productions like "Brown Eye Mystery" and "Why Is He Still Single" emerged as surprise hits, achieving scores of 7.1 and 6.9 [4][8] Group 3: Genre Diversity - The November drama market featured a variety of genres, including historical, modern, suspense, workplace, emotional, and fantasy, enhancing audience engagement [6][15] - Innovations in genre exploration were evident, with "Tang Dynasty Strange Case" and "Fallen Heroes" expanding genre boundaries through unique storytelling approaches [6][8] Group 4: Commercial Success - The commercial value of quality content was validated, with "Tang Dynasty Strange Case" and "News Queen 2" setting new records for platform advertising [10][16] - "Tang Dynasty Strange Case" achieved over 4090 seconds of total advertising time, collaborating with over 30 brands across various sectors [10][11] Group 5: IP Development - The success of mature IP series like "Tang Dynasty Strange Case" and "News Queen 2" highlighted their strong market appeal and ability to cultivate loyal audiences [16][20] - Both series demonstrated different strategies for brand collaboration, moving beyond traditional advertising to create deeper content integration [20][24] Group 6: Future Outlook - The November drama market's performance signals a potential recovery and growth for the industry, emphasizing the importance of quality content and brand IP development [24][25] - As the industry reflects on the year, there is optimism for sustained momentum in delivering quality content and fostering loyal audiences [24][25]

Core Insights - The article discusses the themes of integrity, hope, and human connection as portrayed in the drama "News Queen 2," emphasizing that the most important aspects of life are not career success but personal values and relationships [5][49]. Group 1: Integrity and Values - The character Gu Zhaohua represents a corrupt approach to journalism, prioritizing profit over truth, which leads to unethical behavior and ultimately his downfall [7][10][19]. - In contrast, the protagonist Wen Huixin embodies integrity, choosing to uphold the truth even at personal and professional costs, demonstrating that maintaining one's moral compass is essential for lasting value [13][16][21]. - The narrative suggests that those who compromise their principles for short-term gains will ultimately face negative consequences, reinforcing the idea that kindness and integrity are fundamental to a person's worth [20][21]. Group 2: Hope and Purpose - The character Zhang Jiayan undergoes a transformation from a principled journalist to someone who compromises her values, highlighting the struggle many face in maintaining their original purpose in a competitive environment [23][28]. - The article emphasizes the importance of remembering one's initial motivations and staying true to oneself amidst challenges and temptations, as exemplified by characters who face moral dilemmas [32][34]. - The narrative encourages individuals to hold onto their hopes and ideals, suggesting that true fulfillment comes from staying aligned with one's core values [33][34]. Group 3: Human Connection and Support - The fast-paced nature of the news industry can lead to isolation, but the series illustrates the significance of emotional support and relationships in overcoming challenges [37][39]. - Characters like Wen Huixin and Liu Yan demonstrate that genuine connections provide warmth and strength, essential for navigating the pressures of their profession [44][46]. - The article concludes that love and connection are invaluable, advocating for the nurturing of personal relationships as a source of true wealth in life [47][49].

Core Insights - The series "News Queen 2" has achieved significant commercial success, with over 35 brand collaborations and a total of 171 advertisements, setting multiple records on the Youku platform [1][13][14] - The show has been praised for its engaging content, featuring strong female characters and relevant themes, resonating well with audiences [2][19] - The evolution of Hong Kong dramas is marked by a shift towards co-productions, with "News Queen" serving as a pivotal example of this trend [3][5] Group 1: Commercial Performance - "News Queen 2" has set records for average advertisements per episode, total advertisements, and average advertisement duration, demonstrating the commercial viability of Hong Kong IPs in mainland markets [1][13] - The series has attracted a diverse audience, with 60% of viewers being from the post-90s and post-00s demographics, indicating a shift in viewer engagement [8][19] - The show's strong performance in terms of brand collaborations and advertisement revenue highlights its market appeal and potential for future projects [13][14] Group 2: Content and Audience Engagement - The series is noted for its innovative storytelling and character development, focusing on workplace dynamics without romantic subplots, which has been well-received by audiences tired of typical romantic dramas [2][19] - The portrayal of contemporary issues, such as the competition between traditional media and social media, adds relevance and depth to the narrative [19][20] - The audience's demographic shift towards younger viewers and a higher female viewership suggests a growing market for diverse content in Hong Kong dramas [8][19] Group 3: Industry Trends - The Hong Kong drama industry is experiencing a transformation, with a notable increase in co-productions, which are becoming the primary vehicle for breaking into new markets [5][22] - The success of "News Queen" has prompted a reevaluation of the potential for Hong Kong dramas in the mainland market, leading to increased investment and interest from major streaming platforms [3][5] - The trend towards IP development and genre innovation is expected to continue, with a focus on creating high-quality content that resonates with modern audiences [19][22]

Core Viewpoint - The character Zhang Jiayan in "News Queen 2" represents the complex balance between ambition and integrity in the workplace, reflecting the struggles of many professionals today [1][2][4]. Group 1: Character Analysis - Zhang Jiayan's transformation from an idealistic journalist to someone entangled in office politics illustrates the internal conflict faced by many in their careers, as she grapples with her ambitions while trying to maintain her principles [2][5]. - The character is not simply a case of "blackening" and then "whitening," but rather a nuanced portrayal of a person navigating the gray areas of morality and ambition in a competitive environment [1][4][6]. - Zhang Jiayan's struggles resonate with classic literary figures, showcasing her as a "round character" who embodies the complexities of modern professional life [5][6]. Group 2: Audience Reception - Viewers relate to Zhang Jiayan's dilemmas, as her character reflects the reality of balancing ambition with ethical considerations, leading to mixed feelings of frustration and empathy from the audience [2][8]. - The series' depth, as demonstrated through Zhang Jiayan's imperfections, sets it apart from typical short or simplistic dramas, appealing to viewers who appreciate complex character development [8].

Core Viewpoint - The release of "The News Queen 2" on Youku has received positive feedback for its portrayal of strong female leads, although there are complaints about excessive product placements throughout the episodes [1][3][4]. Group 1: Audience Reception - The series maintains TVB's traditional fast-paced storytelling and strong conflict, with notable performances from actors like Sheren Tang, leading to overall positive reviews [1][4]. - Viewers have expressed dissatisfaction with the frequency of brand advertisements, noting that in the first four episodes, there were six to seven brands featured, disrupting the viewing experience [3][8]. Group 2: Content and Themes - "The News Queen 2" continues the story from its predecessor, focusing on a top anchor transitioning to social media, addressing contemporary issues such as AI anchors and audience engagement [4][12]. - The dialogue includes impactful lines that resonate with the audience, reflecting the ambition and realism of the female characters, who actively pursue power and professional success [6][10]. Group 3: Financial Implications for TVB - The series is expected to be one of TVB's most profitable productions, with significant advertising revenue, including a reported 20 million yuan for a single brand placement [12][10]. - TVB has faced continuous financial losses, exceeding 3 billion HKD over the past five years, prompting a shift towards leveraging successful IPs and collaborations with mainland platforms [12][25]. Group 4: Future Prospects - The success of "The News Queen 2" may signal a potential turnaround for TVB, provided they can replicate this model with other popular actors and series [15][25]. - The article suggests that TVB needs more stars like Sheren Tang to effectively connect with both Hong Kong and mainland audiences, indicating a strategy for recovery and growth [25][26].

（於香港註冊成立之有限公司） 股份代號：00511 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 截至二零二五年九月三十日止三個月期間之 業務最新情況及未經審核營運資料 電視廣播有限公司（「本公司」或「無綫電視」，連同其附屬公司，統稱「本集 團」）董事局（「董事局」）欣然提供截至二零二五年九月三十日止三個月期間 （「本季度」）本集團部分業務的業務最新情況及未經審核營運資料如下。 1. 電視廣播及數字媒體業務 於本季度內，我們於香港地面免費電視頻道的收視率繼續保持領先地位，我們的旗 艦頻道翡翠台、24 小時無綫新聞台及其他頻道的收視率合計達到 80%的市場份額： 截至下列日期止三個月期間平日黃金時段 （晚上七時至十一時）： | | 二零二五年 | 二零二五年 | 二零二四年 | | --- | --- | --- | --- | | | 九月三十日 | 六月三十日 | 九月三十日 | | 無綫電視的免費電視頻道 | | | | | 1 平均電視收視點 ...

Core Insights - The announcement of "News Queen 2" as the 2025 TVB anniversary drama has generated significant interest, with nearly 350,000 viewers pre-booking the series on Youku [1] - The introduction of new cultural policies in Qianhai aims to enhance cooperation between Shenzhen and Hong Kong in the film and television industry, providing financial incentives for productions filmed in Qianhai [1][2] Group 1: Cultural Policies and Incentives - The "Several Measures for Promoting High-Quality Development of the Cultural Industry" outlines 18 initiatives focusing on deepening cooperation between Shenzhen and Hong Kong, particularly in cultural and creative sectors [1][2] - Productions meeting specific criteria can receive financial support, including 2% and 3% subsidies based on box office or purchase transaction amounts, along with an additional 500,000 yuan for filming in Qianhai [2][5] - Qianhai is establishing itself as a hub for film and television production, attracting major companies like TVB and Emperor Group, and fostering a collaborative ecosystem [5] Group 2: Economic Growth and Industry Development - From January to August this year, the revenue of Qianhai's cultural, sports, and entertainment sectors increased by 19.9% year-on-year [8] - The measures encourage the establishment of a "Shenzhen-Hong Kong Film Innovation Corridor," integrating Hong Kong's creative strengths with Shenzhen's technological capabilities [5][6] - Qianhai is also promoting the development of cultural IPs, offering financial rewards for high-quality IP projects and supporting the establishment of themed cultural facilities [6][10] Group 3: Tourism and Consumer Engagement - Qianhai aims to become a "world-class tourist destination," with initiatives including the introduction of cultural landmarks and annual consumer vouchers of up to 5 million yuan to enhance tourism [9][10] - The region is facilitating cross-border tourism by supporting travel agencies in developing premium travel routes between Shenzhen and Hong Kong [10] - Recent events, such as the "Starry Music Festival," have attracted significant visitor numbers, indicating a growing interest in Qianhai as a cultural and entertainment hub [9]

Core Insights - The article discusses the transformation of Hong Kong television dramas under the leadership of TVB's Vice President and 77 Studio President, Chung Shu-Ka, who is steering the industry towards a new direction with innovative content and themes [1][3][12] Group 1: New Hong Kong Drama Methodology - Chung Shu-Ka's return to TVB was driven by the need to revive the declining influence of Hong Kong dramas, focusing on balancing entertainment with social values [3][4] - The success of the drama "News Queen" marked a turning point, showcasing the potential of Hong Kong dramas to resonate with contemporary audiences by addressing ethical and societal issues [4][5] - The new methodology emphasizes observing social changes and reflecting them in storytelling, moving away from traditional family-centric narratives to themes of individual struggles and workplace challenges [5][6] Group 2: Focus on Female Narratives - 77 Studio is concentrating on female-centric stories, creating a "Hong Kong-style female lead" universe, driven by the increasing presence of talented female actors [7][8] - The rise of independent women in society has provided a fertile ground for these narratives, allowing for complex and relatable female characters [7][8] - The challenge remains to avoid falling into repetitive storytelling patterns while maintaining the uniqueness of Hong Kong's female characters [7][8] Group 3: Upcoming Projects - The upcoming drama "Rose War" will explore the competitive nature of the entertainment industry, focusing on female characters striving for success [9][10] - The series aims to present a realistic portrayal of the struggles faced by women in the industry, countering the glamorized perceptions often associated with it [10][11] Group 4: Future of New Hong Kong Dramas - The industry is adopting higher production standards to meet global audience expectations, with a focus on quality content as the primary driver for success [12][13] - Chung Shu-Ka envisions expanding into new genres, including historical dramas and shorter series formats, to adapt to changing viewer preferences [13][14] - The ongoing evolution of Hong Kong dramas aims to blend traditional elements with modern storytelling techniques, ensuring relevance in a competitive landscape [14]

Group 1 - The core viewpoint of the articles highlights TVB's strong performance in the Hong Kong free-to-air television market, maintaining a leading viewership share of 79% in the second quarter [1] - TVB's advertising revenue is expected to grow in 2025, driven by the successful launch of advertising services targeting the Greater Bay Area, which has gained widespread recognition from advertisers [1] - The company held a promotional event in Guangzhou on June 12, 2025, showcasing its content matrix and strategic partnerships with major companies like Tencent and Huawei, laying a solid foundation for revenue growth in the next 12 to 18 months [1] Group 2 - In the OTT streaming business, the average monthly active users remain around 2 million, with significant growth in digital advertising revenue across the company's digital assets, attributed to the launch of the myTVSuper "TV 3.0" plan [2] - The company is actively producing multiple co-productions, including "News Queen 2" and "Themis," with plans to start production on "Rose War" in the third quarter of 2025 [2] - TVB has established film production centers in Shenzhen and Guangzhou, aiming to create a comprehensive industry chain from creative incubation to production, promoting cultural integration between Hong Kong and mainland China [3] Group 3 - TVB anticipates a continued improvement in EBITDA for the fiscal year ending December 31, 2025, with a positive outlook for net profit [3]