豆瓣7.9分持续维稳的口碑，开播即获30+品牌合作，全网港剧招商收入、招商客户数量"双冠王"……如果说第一部是黑马突围，那《新闻女王2》则是王 者归来。 自开播以来，层出不穷的名场面和金句、独立有张力的女性群像，一边紧贴新闻热点，一边探讨"新闻理想"，被观众称为"又新又旧"。如今临近收官，剧 情也丝毫没有疲软，反而一波强过一波的高潮戏码，近日，以10分钟一镜到底的长镜头再次惊艳观众，什么是淋漓尽致，什么是有效飙戏。 聊起这部剧，万万没想到比剧情先出圈的竟然是"开局11广"。据豆瓣网友@来看月统计，这部剧合作品牌超35个，总广告数达171个，集均广告6.84个。 这也意味着，其已经刷新了优酷年度集均广告数、集均时长、开局广告数、单集时长等四项纪录，其中单集12广更是与平台史冠持平。从商业维度来看， 《新闻女王2》以一己之力证明了港剧IP在内地市场完全有足够的商业号召力，只要内容够好，广告主就会买单。 作为"新港剧"的标杆之作，《新闻女王2》在内容上也再次交出了一份优秀的答卷。其全女群像搞事业、无恋爱脑纯职场博弈的设定，不仅是一种"全员经 济上行的美"，也让苦各种披皮恋爱剧久矣的内娱观众为之兴奋不已。"内娱拍不出 ...

Core Viewpoint - The character Zhang Jiayan in "News Queen 2" represents the complex balance between ambition and integrity in the workplace, reflecting the struggles of many professionals today [1][2][4]. Group 1: Character Analysis - Zhang Jiayan's transformation from an idealistic journalist to someone entangled in office politics illustrates the internal conflict faced by many in their careers, as she grapples with her ambitions while trying to maintain her principles [2][5]. - The character is not simply a case of "blackening" and then "whitening," but rather a nuanced portrayal of a person navigating the gray areas of morality and ambition in a competitive environment [1][4][6]. - Zhang Jiayan's struggles resonate with classic literary figures, showcasing her as a "round character" who embodies the complexities of modern professional life [5][6]. Group 2: Audience Reception - Viewers relate to Zhang Jiayan's dilemmas, as her character reflects the reality of balancing ambition with ethical considerations, leading to mixed feelings of frustration and empathy from the audience [2][8]. - The series' depth, as demonstrated through Zhang Jiayan's imperfections, sets it apart from typical short or simplistic dramas, appealing to viewers who appreciate complex character development [8].

Core Viewpoint - The release of "The News Queen 2" on Youku has received positive feedback for its portrayal of strong female leads, although there are complaints about excessive product placements throughout the episodes [1][3][4]. Group 1: Audience Reception - The series maintains TVB's traditional fast-paced storytelling and strong conflict, with notable performances from actors like Sheren Tang, leading to overall positive reviews [1][4]. - Viewers have expressed dissatisfaction with the frequency of brand advertisements, noting that in the first four episodes, there were six to seven brands featured, disrupting the viewing experience [3][8]. Group 2: Content and Themes - "The News Queen 2" continues the story from its predecessor, focusing on a top anchor transitioning to social media, addressing contemporary issues such as AI anchors and audience engagement [4][12]. - The dialogue includes impactful lines that resonate with the audience, reflecting the ambition and realism of the female characters, who actively pursue power and professional success [6][10]. Group 3: Financial Implications for TVB - The series is expected to be one of TVB's most profitable productions, with significant advertising revenue, including a reported 20 million yuan for a single brand placement [12][10]. - TVB has faced continuous financial losses, exceeding 3 billion HKD over the past five years, prompting a shift towards leveraging successful IPs and collaborations with mainland platforms [12][25]. Group 4: Future Prospects - The success of "The News Queen 2" may signal a potential turnaround for TVB, provided they can replicate this model with other popular actors and series [15][25]. - The article suggests that TVB needs more stars like Sheren Tang to effectively connect with both Hong Kong and mainland audiences, indicating a strategy for recovery and growth [25][26].

（於香港註冊成立之有限公司） 股份代號：00511 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 截至二零二五年九月三十日止三個月期間之 業務最新情況及未經審核營運資料 電視廣播有限公司（「本公司」或「無綫電視」，連同其附屬公司，統稱「本集 團」）董事局（「董事局」）欣然提供截至二零二五年九月三十日止三個月期間 （「本季度」）本集團部分業務的業務最新情況及未經審核營運資料如下。 1. 電視廣播及數字媒體業務 於本季度內，我們於香港地面免費電視頻道的收視率繼續保持領先地位，我們的旗 艦頻道翡翠台、24 小時無綫新聞台及其他頻道的收視率合計達到 80%的市場份額： 截至下列日期止三個月期間平日黃金時段 （晚上七時至十一時）： | | 二零二五年 | 二零二五年 | 二零二四年 | | --- | --- | --- | --- | | | 九月三十日 | 六月三十日 | 九月三十日 | | 無綫電視的免費電視頻道 | | | | | 1 平均電視收視點 ...

Core Insights - The announcement of "News Queen 2" as the 2025 TVB anniversary drama has generated significant interest, with nearly 350,000 viewers pre-booking the series on Youku [1] - The introduction of new cultural policies in Qianhai aims to enhance cooperation between Shenzhen and Hong Kong in the film and television industry, providing financial incentives for productions filmed in Qianhai [1][2] Group 1: Cultural Policies and Incentives - The "Several Measures for Promoting High-Quality Development of the Cultural Industry" outlines 18 initiatives focusing on deepening cooperation between Shenzhen and Hong Kong, particularly in cultural and creative sectors [1][2] - Productions meeting specific criteria can receive financial support, including 2% and 3% subsidies based on box office or purchase transaction amounts, along with an additional 500,000 yuan for filming in Qianhai [2][5] - Qianhai is establishing itself as a hub for film and television production, attracting major companies like TVB and Emperor Group, and fostering a collaborative ecosystem [5] Group 2: Economic Growth and Industry Development - From January to August this year, the revenue of Qianhai's cultural, sports, and entertainment sectors increased by 19.9% year-on-year [8] - The measures encourage the establishment of a "Shenzhen-Hong Kong Film Innovation Corridor," integrating Hong Kong's creative strengths with Shenzhen's technological capabilities [5][6] - Qianhai is also promoting the development of cultural IPs, offering financial rewards for high-quality IP projects and supporting the establishment of themed cultural facilities [6][10] Group 3: Tourism and Consumer Engagement - Qianhai aims to become a "world-class tourist destination," with initiatives including the introduction of cultural landmarks and annual consumer vouchers of up to 5 million yuan to enhance tourism [9][10] - The region is facilitating cross-border tourism by supporting travel agencies in developing premium travel routes between Shenzhen and Hong Kong [10] - Recent events, such as the "Starry Music Festival," have attracted significant visitor numbers, indicating a growing interest in Qianhai as a cultural and entertainment hub [9]

Core Insights - The article discusses the transformation of Hong Kong television dramas under the leadership of TVB's Vice President and 77 Studio President, Chung Shu-Ka, who is steering the industry towards a new direction with innovative content and themes [1][3][12] Group 1: New Hong Kong Drama Methodology - Chung Shu-Ka's return to TVB was driven by the need to revive the declining influence of Hong Kong dramas, focusing on balancing entertainment with social values [3][4] - The success of the drama "News Queen" marked a turning point, showcasing the potential of Hong Kong dramas to resonate with contemporary audiences by addressing ethical and societal issues [4][5] - The new methodology emphasizes observing social changes and reflecting them in storytelling, moving away from traditional family-centric narratives to themes of individual struggles and workplace challenges [5][6] Group 2: Focus on Female Narratives - 77 Studio is concentrating on female-centric stories, creating a "Hong Kong-style female lead" universe, driven by the increasing presence of talented female actors [7][8] - The rise of independent women in society has provided a fertile ground for these narratives, allowing for complex and relatable female characters [7][8] - The challenge remains to avoid falling into repetitive storytelling patterns while maintaining the uniqueness of Hong Kong's female characters [7][8] Group 3: Upcoming Projects - The upcoming drama "Rose War" will explore the competitive nature of the entertainment industry, focusing on female characters striving for success [9][10] - The series aims to present a realistic portrayal of the struggles faced by women in the industry, countering the glamorized perceptions often associated with it [10][11] Group 4: Future of New Hong Kong Dramas - The industry is adopting higher production standards to meet global audience expectations, with a focus on quality content as the primary driver for success [12][13] - Chung Shu-Ka envisions expanding into new genres, including historical dramas and shorter series formats, to adapt to changing viewer preferences [13][14] - The ongoing evolution of Hong Kong dramas aims to blend traditional elements with modern storytelling techniques, ensuring relevance in a competitive landscape [14]

Group 1 - The core viewpoint of the articles highlights TVB's strong performance in the Hong Kong free-to-air television market, maintaining a leading viewership share of 79% in the second quarter [1] - TVB's advertising revenue is expected to grow in 2025, driven by the successful launch of advertising services targeting the Greater Bay Area, which has gained widespread recognition from advertisers [1] - The company held a promotional event in Guangzhou on June 12, 2025, showcasing its content matrix and strategic partnerships with major companies like Tencent and Huawei, laying a solid foundation for revenue growth in the next 12 to 18 months [1] Group 2 - In the OTT streaming business, the average monthly active users remain around 2 million, with significant growth in digital advertising revenue across the company's digital assets, attributed to the launch of the myTVSuper "TV 3.0" plan [2] - The company is actively producing multiple co-productions, including "News Queen 2" and "Themis," with plans to start production on "Rose War" in the third quarter of 2025 [2] - TVB has established film production centers in Shenzhen and Guangzhou, aiming to create a comprehensive industry chain from creative incubation to production, promoting cultural integration between Hong Kong and mainland China [3] Group 3 - TVB anticipates a continued improvement in EBITDA for the fiscal year ending December 31, 2025, with a positive outlook for net profit [3]

Group 1 - The company maintains a leading position in Hong Kong's free-to-air television market, with a combined market share of 79% for its flagship channels [1] - The company's advertising revenue in Hong Kong is expected to grow in 2025, driven by increased contributions from advertising services in the Greater Bay Area [1] - A promotional event held in Guangzhou attracted significant interest from advertisers in the Greater Bay Area, laying a solid foundation for future revenue growth [1] Group 2 - The average monthly active users for the company's OTT streaming services remain around 2 million, with over 20% growth in tracking and subscription numbers compared to the previous year [2] - Digital advertising revenue across the company's digital assets has shown strong double-digit percentage growth, attributed to the launch of the myTVSuper "TV 3.0" plan [2] - The company is focused on producing several anticipated dramas, including "News Queen 2" and "Couple's Game," with multiple co-productions at different stages of production [2] Group 3 - The company reaffirms its expectation for continuous improvement in EBITDA and achieving positive net profit for the fiscal year ending December 31, 2025 [3]

Group 1 - TVB has announced collaborations with Tencent, Huawei, and iFlytek to expand its business in the mainland market, focusing on film production, music creation, and AI technology [1] - The strategic partnership between TVB and Tencent includes a memorandum for joint production of TV series, aiming to create content with both artistic value and market potential [1] - Two major projects announced for collaboration are the classic martial arts series "The Smiling, Proud Wanderer" and the urban emotional drama "Rose War" [1] Group 2 - TVB's revenue from mainland operations increased by 17% year-on-year to 851 million yuan, primarily driven by co-production projects with partners like Youku and Tencent Video [2] - "News Queen 2" is expected to be broadcast this year [2] - TVB anticipates continued growth in EBITDA for 2025, projecting a positive net profit attributable to shareholders for the full year [2]

Core Viewpoint - Hong Kong Television Broadcasts Limited (TVB) has faced continuous losses for over seven years since 2018, but it reported a positive EBITDA of HKD 295 million for 2024, with a significant reduction in losses compared to previous years [2][3] Financial Performance - TVB's revenue improved in 2024, with a 17% growth in its core Hong Kong television broadcasting business [5] - The company reported a net loss of HKD 88 million for 2024, a decrease of HKD 519 million year-on-year, despite still being in the red due to asset impairment [2][5] - TVB expects EBITDA for 2025 to be significantly higher than in 2024 and aims to achieve positive net profit for shareholders in 2025 [2] Cost Control and Operational Efficiency - The company has implemented various cost control measures, including merging two television channels and reducing operational costs by 15% [5] - TVB has focused on both cost control and revenue expansion as part of its strategy for 2024 [5] AI and Technology Integration - TVB has begun utilizing AI tools for various applications, including content creation and copyright protection [6] - The company is exploring partnerships with technology firms like Huawei and Tencent to enhance its AI capabilities [6] Talent Management - TVB has adjusted its talent management approach, encouraging artists to pursue opportunities outside the company while still supporting their development within [7] International Business Development - TVB is shifting its international business strategy from solely content licensing to exploring new revenue streams, leveraging its extensive IP resources and international distribution network [8][9] - The company has successfully engaged in international promotion projects, such as assisting local governments in marketing efforts [9] Mainland China Market Strategy - TVB views its mainland China operations as a critical component of its overall strategy, with plans to integrate Hong Kong content with mainland elements [10][12] - The company has started directly managing advertising in mainland China, which is expected to enhance its revenue potential [11][12]