豆瓣7.9分持续维稳的口碑，开播即获30+品牌合作，全网港剧招商收入、招商客户数量"双冠王"……如果说第一部是黑马突围，那《新闻女王2》则是王 者归来。 自开播以来，层出不穷的名场面和金句、独立有张力的女性群像，一边紧贴新闻热点，一边探讨"新闻理想"，被观众称为"又新又旧"。如今临近收官，剧 情也丝毫没有疲软，反而一波强过一波的高潮戏码，近日，以10分钟一镜到底的长镜头再次惊艳观众，什么是淋漓尽致，什么是有效飙戏。 聊起这部剧，万万没想到比剧情先出圈的竟然是"开局11广"。据豆瓣网友@来看月统计，这部剧合作品牌超35个，总广告数达171个，集均广告6.84个。 这也意味着，其已经刷新了优酷年度集均广告数、集均时长、开局广告数、单集时长等四项纪录，其中单集12广更是与平台史冠持平。从商业维度来看， 《新闻女王2》以一己之力证明了港剧IP在内地市场完全有足够的商业号召力，只要内容够好，广告主就会买单。 作为"新港剧"的标杆之作，《新闻女王2》在内容上也再次交出了一份优秀的答卷。其全女群像搞事业、无恋爱脑纯职场博弈的设定，不仅是一种"全员经 济上行的美"，也让苦各种披皮恋爱剧久矣的内娱观众为之兴奋不已。"内娱拍不出 ...

Core Insights - The conference focused on the cultivation of film and television talent and the co-creation of high-quality content, emphasizing a new model centered on talent, culture, and technology [1][2] Group 1: Talent Development Initiatives - The "Spring Seed Screenwriter Program" aims to address the talent shortage in the industry by discovering and nurturing new writers through a comprehensive support system, not just financial assistance [2] - Over the past year and a half, the program has engaged nearly a thousand participants, providing 1.25 million yuan in creative support for 25 quality projects [2] - The program includes various activities such as creative camps, master classes, and expert guidance to help young writers transition from academia to the industry [2] Group 2: International Collaboration - The "Haina International Young Director Development Program" seeks to find young directors with both local insights and international experience, offering services like director representation and opportunities to work on major projects [3] - In the past six years, over 300 screenwriters and 42 directors have had their first series aired on Youku, showcasing the effectiveness of these talent development initiatives [3] Group 3: Regional Cooperation in Content Creation - Cross-regional collaboration is highlighted as a key strategy for breaking resource barriers and enhancing creative vitality in the film and television industry [4] - The success of "The News Queen" exemplifies this collaborative approach, blending Hong Kong's unique storytelling with mainland audience preferences, serving as a model for future exchanges [4][7] - TVB's vice president emphasized the importance of maintaining traditional storytelling elements while also resonating with mainland viewers' aesthetic needs [7]

Core Insights - The cultivation of talent in the film and television industry is crucial for its development, as there is a shortage of top creators and industry veterans are struggling to keep up with technological advancements [1][2] Group 1: Industry Challenges - The Chinese film and television industry is undergoing profound changes, with short videos dominating user attention and traditional long-form content facing significant challenges [2] - The lack of talent is identified as a key constraint on industry upgrades, necessitating innovative breakthroughs in talent development [2] - The industry requires professionals who can integrate creative and operational capabilities, as well as those who can navigate the intersection of culture and technology [2][5] Group 2: Talent Development Initiatives - Tiger Whale Entertainment Group is exploring a new model centered on talent, culture, and technology to systematically cultivate hybrid talents that combine technical and artistic skills [1][5] - The "Spring Seed Screenwriter Program" aims to discover and nurture new talent by providing comprehensive support, including funding and mentorship [5] - The "Haina International Young Director Development Program" seeks to find young directors with both local and international perspectives, offering various forms of support [6] Group 3: Technological Integration - New technologies are reshaping content creation and necessitating a rethinking of talent training logic, with a focus on how technology can enhance artistic expression [9][13] - Tiger Whale's digital production initiatives, such as the use of virtual shooting technology, have significantly improved production efficiency and expanded creative possibilities [11][13] - The integration of AI in the filmmaking process is being explored to streamline various stages from pre-production to post-production [13] Group 4: Regional Collaboration - Cross-regional cooperation is becoming essential for breaking down resource barriers and stimulating creative vitality, with successful examples emerging from collaborations between mainland China and Hong Kong [14][16] - The success of "News Queen" exemplifies the benefits of regional collaboration, blending distinct narrative styles to appeal to a broader audience [16][19]

Core Insights - The article discusses the transformation of Hong Kong television dramas under the leadership of TVB's Vice President and 77 Studio President, Chung Shu-Ka, who is steering the industry towards a new direction with innovative content and themes [1][3][12] Group 1: New Hong Kong Drama Methodology - Chung Shu-Ka's return to TVB was driven by the need to revive the declining influence of Hong Kong dramas, focusing on balancing entertainment with social values [3][4] - The success of the drama "News Queen" marked a turning point, showcasing the potential of Hong Kong dramas to resonate with contemporary audiences by addressing ethical and societal issues [4][5] - The new methodology emphasizes observing social changes and reflecting them in storytelling, moving away from traditional family-centric narratives to themes of individual struggles and workplace challenges [5][6] Group 2: Focus on Female Narratives - 77 Studio is concentrating on female-centric stories, creating a "Hong Kong-style female lead" universe, driven by the increasing presence of talented female actors [7][8] - The rise of independent women in society has provided a fertile ground for these narratives, allowing for complex and relatable female characters [7][8] - The challenge remains to avoid falling into repetitive storytelling patterns while maintaining the uniqueness of Hong Kong's female characters [7][8] Group 3: Upcoming Projects - The upcoming drama "Rose War" will explore the competitive nature of the entertainment industry, focusing on female characters striving for success [9][10] - The series aims to present a realistic portrayal of the struggles faced by women in the industry, countering the glamorized perceptions often associated with it [10][11] Group 4: Future of New Hong Kong Dramas - The industry is adopting higher production standards to meet global audience expectations, with a focus on quality content as the primary driver for success [12][13] - Chung Shu-Ka envisions expanding into new genres, including historical dramas and shorter series formats, to adapt to changing viewer preferences [13][14] - The ongoing evolution of Hong Kong dramas aims to blend traditional elements with modern storytelling techniques, ensuring relevance in a competitive landscape [14]