同时，区分了不同主体的责任。针对不同直播形式的特点，《规定》明确要求，食品生产经营者开设直 播间需要公示许可信息、查验供货资质，非食品生产经营者需要建立严格的选品制度。 具体来看，《规定》一共有33条，核心内容主要包括了六个方面。 在明确适用范围方面，《规定》将直播电商平台经营者、直播间运营者、直播营销人员、直播营销人员 服务机构全部纳入了监管的范畴。从直播平台到直播间，再到主播和MCN机构，都必须按照《规定》 的要求，履行相应的食品安全主体责任。 在压实平台主体责任方面，《规定》要求平台要建立审查登记、培训、风险管控等制度措施，配备食品 安全管理人员，制定《食品安全风险管控清单》，建立"智能监测、排查调度、快速处置"的工作机制。 同时，还进一步明确了直播电商平台在网售食品领域的"责任田"。 近年来，直播带货热潮涌动，但"舌尖上的安全"更重千钧。 近日，国家市场监管总局发布《直播电商经营者落实食品安全主体责任监督管理规定》(简称《规 定》)，督促直播电商落实食品安全主体责任，规范经营行为，保护消费者合法权益，促进新业态健康 发展。 《规定》共33条内容，从六个方面为直播电商食品经营"划红线、立规矩"，将直播电 ...

Core Viewpoint - The rise of live-streaming e-commerce has led to significant food safety issues, prompting the need for stricter regulations to protect consumers and ensure compliance with food safety laws [1][2][3] Group 1: Regulatory Actions - Recent cases of popular live-streamers selling misleading food products highlight the need for legal accountability in the live-streaming space [1] - The Market Supervision Administration is prioritizing the regulation of online food sales and has developed new guidelines to enforce food safety responsibilities among live-streaming operators [2] - The upcoming regulations will hold various stakeholders, including platform operators and marketing personnel, accountable for food safety compliance [1][2] Group 2: Consumer Protection - Food safety is a fundamental issue for consumers, and the live-streaming format must not become a loophole for selling substandard products [2] - The new regulations aim to address common issues such as exaggerated claims and price fraud in food live-streaming [2] - Enhanced monitoring and accountability measures are necessary to ensure that live-streaming platforms do not exploit consumers, particularly vulnerable groups like the elderly [3] Group 3: Evolving Challenges - The emergence of deceptive practices in food live-streaming, such as fake reviews and misleading marketing tactics, poses ongoing challenges for regulators [3] - Continuous adaptation of regulatory measures is required to combat new tactics used by unscrupulous sellers in the live-streaming environment [3] - Establishing robust safety measures and clear channels for consumer recourse is essential for fostering trust in the live-streaming food market [3]