餐厅结构优化

Search documents
亏损同比收窄七成,呷哺呷哺缓过一口气
Hua Er Jie Jian Wen· 2025-08-29 09:21
Core Insights - Company has shown signs of recovery with a significant reduction in net loss, down to 80 million yuan from 273 million yuan year-on-year, despite a revenue decline of 18.9% to 1.942 billion yuan in the first half of 2025 [1] Cost Management - The reduction in losses is primarily attributed to cost-cutting measures in the supply chain and logistics, including strategic partnerships with key suppliers, price-locking strategies for bulk ingredients, and the use of a digital procurement platform to enhance efficiency and transparency [2] Operational Efficiency - The optimization of restaurant structure has significantly contributed to profit recovery, with a 13% reduction in total stores to 937, focusing on eliminating inefficient locations and strategically opening new stores in high-potential areas [3] - Core costs have decreased notably, with raw material costs down by 186 million yuan (22.5%) and labor costs reduced by 148 million yuan (18.1%) [3] Asset Impairment - Asset impairment losses from closed and underperforming stores have decreased significantly by 130 million yuan, a reduction of 64.1% year-on-year [4] Brand Strategy - The company has differentiated its brands, with the "Coucou" brand maintaining a high-end strategy and achieving a 6 yuan increase in average spending, while the "Xiabuxiabu" brand has attracted more customers by lowering per capita consumption, increasing table turnover from 2.3 to 2.6 [5][6] Store Expansion - The "Xiabuxiabu" brand has reversed the trend of net store closures, opening 32 new locations and achieving a net increase of 3 stores, with over 40% of new stores located in first-tier cities [7] Partnership Program - The company is implementing a "Feng Huan Chao" partner program aimed at refined operations and efficient expansion, recruiting new store partners from both internal staff and external talent, with a profit-sharing mechanism to motivate management [8] - As of August, 5 partner stores have been established, primarily in the Beijing-Tianjin-Hebei region, with strong performance indicators such as profit margins above 30% and monthly revenues exceeding 350,000 yuan [8]