餐饮+食品双轮驱动战略

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全聚德上半年营收6.3亿元 “餐饮+食品”多渠道创收
Zheng Quan Ri Bao Zhi Sheng· 2025-08-26 06:40
Core Viewpoint - The company reported a revenue of 630 million yuan and a net profit of 12.38 million yuan for the first half of 2025, demonstrating strong operational resilience amid changing consumer trends and market dynamics [1] Group 1: Business Strategy - The company is advancing a "Catering + Food" dual-driven strategy, focusing on product innovation, market expansion, brand building, and marketing efforts to enhance operational performance [1] - The company is embracing new consumer trends by integrating "culture + product + service," enhancing customer loyalty through dish innovation and expanding customer channels [1][2] Group 2: Product and Market Development - The company has launched several new products, including Chenpi Duck and sauce wine, and has seen positive market feedback for its 100ml Linglong wine [3] - The company has successfully increased sales through various channels, including live streaming on Douyin, and has achieved a significant increase in online sales, with a growth rate exceeding 30% [3] Group 3: Non-Dining Revenue Streams - The company is expanding its non-dining business, with significant growth in online orders and the introduction of new delivery services through platforms like Meituan and JD [4] - The company has also expanded its catering projects, generating over 21 million yuan in revenue from 11 ongoing projects [4] Group 4: Future Outlook - With favorable policies like the "Consumption Promotion Special Action Plan," the market is expected to recover, and the company aims to continue its strategic upgrade while exploring new paths for the development of its time-honored brand [5]
全聚德官宣海南首家直营店 助力自贸港餐饮消费新发展
Huan Qiu Wang· 2025-04-14 04:12
最新数据显示,截至2024年底,全聚德以国内领先的多元化餐饮产业集团为战略定位,旗下"全聚德"、"仿膳"、"丰泽园"、"四川饭店"品牌在国内外开设直 营、加盟连锁餐饮门店共计101家。 【环球网消费综合报道】4月13日下午,在海南举办的第五届中国国际消费品博览会现场,全聚德集团正式宣布海南首家直营门店落户海口王府井海垦广 场,标志着这一拥有161年历史的老字号品牌在新时代消费浪潮中开启又一新篇章。 此举不仅是全聚德深化"餐饮+食品"双轮驱动战略的重要一步,也是其响应国家提振消费行动、融入海南自贸港建设的战略实践。 打造海南 " 京味美食新地标 " 据了解,全聚德王府井海垦广场店将于2025年5月盛大开业。新门店位于王府井海垦广场三楼街区,营业面积逾756平方米,设有多个用餐区域,全面满足消 费者多样化的就餐需求。店内配备专属8个高端商务包间,营造私密舒适的用餐环境,适宜商务接待、家庭聚会及朋友聚餐等多元场景。 激发海南自贸港消费新活力 数据显示,2024 年海南接待国内外游客9720.78万人次,同比增长8%,其中免税购物、餐饮美食是游客核心消费场景。 据悉,王府井海垦广场是王府井免税在海口的重点有税商场,此 ...