餐饮行业 产品上新报告（2025年6月） 2025年7月 2025年6月，从茶饮品类的新品成分元素细分类别来看，除了柠檬、百香果等经典水果和水蜜桃、青提、西瓜等时令 水果外，荔枝、黄皮、杨梅等极具南方地域特色的当季水果成为创新主力。从咖饮品类新品的基底来看，咖啡液基底 是占比最高的基底，含咖啡液基底的新品占总数的66%；此外，在基底的组合搭配方面，同时含有咖啡液基底与其他 基底的新品数较多，远高于咖啡液基底与奶基底、咖啡液基底与茶基底等组合搭配的新品数 2025年6月，红餐产业研究院新品监测的范畴包括西式快餐、粉面、茶饮、咖饮、面包烘焙、火锅这六大赛道，监测 品牌样本量共330个，2025年6月共有177个品牌推出新品，占监测品牌样本量的53.6%。从六大品类的新品数量来看， 西式快餐、粉面、茶饮、咖饮、面包烘焙、火锅这六个品类的新品数量总共为785款，环比下降了14.1% 2025年6月，从西式快餐品类的新品细分类别来看，甜品甜点类的新品数量最多，占比达24.2%；从堡卷类、比萨类、 炸鸡鸡排类以及小食类的新品创新点来看，新品创新主要集中在馅料和风味方面，以食材融合、本土风味创新为核心 亮点。从粉面品类的新 ...

Investment Rating - The report does not explicitly provide an investment rating for the restaurant industry. Core Insights - The report highlights a significant increase in new product launches across six major categories in the restaurant industry, with a total of 896 new products launched in April 2025, representing a month-on-month growth of 55.8% [5][12][14]. Summary by Sections Overall New Product Overview - In April 2025, 174 out of 329 monitored brands launched new products, accounting for 52.9% of the sample [11][12]. - The new product count across six categories showed positive growth, with the highest increase seen in the noodle category, which surged by 118.6% [14][33]. Western Fast Food - In April, 19 Western fast food brands introduced 112 new products, marking a 93.1% increase from March [13][26]. - The most common new product categories included pizza and light meals, each accounting for 17.0% of the new launches [17][26]. Noodle Products - A total of 94 new noodle products were launched by 24 brands, with a remarkable increase of 118.6% compared to March [33]. - The most prevalent new product category was soup noodles, which made up 25.5% of the new launches [32][33]. Tea Drinks - 55 tea brands launched 183 new products in April, with fruit tea being the most popular category, accounting for 38.3% of the new launches [39]. - The price range for new tea products was primarily concentrated between 15 and 20 yuan per cup, representing 52.2% of the total [39]. Coffee Drinks - 23 coffee brands introduced 80 new products, with latte products being the most common, comprising 37.5% of the new launches [49]. - The focus on health-oriented products was evident, with many new offerings featuring low-sugar and low-fat attributes [49][50]. Bakery Products - 33 bakery brands launched 325 new products, with Chinese pastries leading the way at 33.5% of the total new products [60]. - The report noted a trend towards incorporating seasonal elements and floral flavors in new bakery items [58][60].