餐饮品质保障

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西贝致歉信迭代记:从危机公关到预制菜“3个如何”
Jing Ji Guan Cha Bao· 2025-09-15 10:30
(原标题:西贝致歉信迭代记:从危机公关到预制菜"3个如何") 上周五,罗永浩在直播间里公开谈"预制菜",态度明确:希望推动预制菜的公开透明和消费者的知情 权。 就在大家猜测西贝餐饮创始人、董事长贾国龙会如何回应时,9月15日中午,西贝发布了道歉信。但 是,致歉信先后有两个版本。 第一个版本的致歉信回应了这场"预制菜"风波中民众关心的几个问题。 第一,承认"西贝的生产工艺与顾客的期望有较大差异,没有满足广大顾客的需求与期待"。同时承 诺:"请每一位顾客放心,西贝始终坚守严格的食品安全底线,严格遵守国家相关法律法规"。 第二,与此前的"硬刚"态度相比,这次西贝主动提及了没有充分对顾客体验感,并对此致歉:"西贝对 给顾客带来的困扰和担忧致以深深歉意。向每一位关注此事提出意见、建议的顾客,致以最诚挚的感 谢"。 第三,对于这场风波中被当作2025年餐饮业新梗 :"一岁儿童吃两岁的西兰花",西贝也做出了回 应:"请每一位顾客放心,西贝始终坚守严格的食品安全底线,严格遵守国家相关法律法规"。 3、儿童餐牛肉饼,调整为门店现做牛肉饼。 4、儿童餐鳕鱼条,调整为门店原切大黄鱼,现炸现烤。 5、烤羊肉串,调整为在门店现切、现串 ...
关于预制菜,人民日报最新发声
Xin Jing Bao· 2025-09-14 12:05
Core Viewpoint - The discussion surrounding pre-prepared meals (pre-made dishes) has sparked widespread public interest, emphasizing the need for transparency and consumer trust in the industry [1] Group 1: Industry Challenges - The main challenge for the pre-prepared meal sector lies not in technology but in establishing a trust relationship with consumers [1] - There is a pressing need to clearly define standards for pre-prepared meals to reduce information asymmetry [1] Group 2: Consumer Rights and Industry Development - The development of the restaurant industry must prioritize consumer rights, ensuring that the public can make informed choices about what they eat [1] - The industry should focus on balancing efficiency and convenience with the necessity for quality and safety in food offerings [1] Group 3: Future Directions - The ongoing discussion should aim for rational and constructive outcomes, optimizing governance to create a favorable environment for the growth of pre-prepared meals [1] - Building public trust is essential for the sustainable development of the industry [1]