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西贝致歉信迭代记:从危机公关到预制菜“3个如何”
Jing Ji Guan Cha Bao· 2025-09-15 10:30
Core Viewpoint - The incident surrounding "pre-made dishes" has prompted a significant response from Xibei, highlighting the importance of transparency and consumer rights in the food industry [1][15]. Company Response - Xibei acknowledged that its production processes did not meet customer expectations and expressed a commitment to food safety and compliance with regulations [2][4]. - The company apologized for the confusion caused to customers and thanked those who provided feedback [2][3]. - Xibei emphasized its commitment to improving customer experience by adjusting its central kitchen processing methods to allow for more on-site preparation [3][12]. Adjustments and Changes - By October 1, 2025, Xibei plans to implement several changes across its nationwide stores, including: 1. Switching to non-GMO soybean oil for all dishes cooked with soybean oil [4]. 2. Transitioning children's meals to be prepared fresh on-site, including beef rice and beef patties [5][6]. 3. Using fresh fish for children's meals instead of pre-made products [7]. 4. Preparing lamb skewers and pork dishes fresh at the store [8][10]. 5. Making chicken dishes fresh on-site [11]. 6. Cooking oatmeal with fresh pumpkin on-site [12]. Consumer Engagement - Xibei invited customers to supervise its improvement measures and promised to keep them updated on changes [13][14]. - The company aims to learn from competitors and enhance its transparency to rebuild consumer trust [13][14]. Industry Context - The discussion around pre-made dishes has broader implications for consumer rights and the healthy development of the food industry [15][16]. - The industry is encouraged to address issues such as defining standards for pre-made dishes, reducing information asymmetry, and ensuring quality while providing convenience [15][16].
关于预制菜,人民日报最新发声
Xin Jing Bao· 2025-09-14 12:05
Core Viewpoint - The discussion surrounding pre-prepared meals (pre-made dishes) has sparked widespread public interest, emphasizing the need for transparency and consumer trust in the industry [1] Group 1: Industry Challenges - The main challenge for the pre-prepared meal sector lies not in technology but in establishing a trust relationship with consumers [1] - There is a pressing need to clearly define standards for pre-prepared meals to reduce information asymmetry [1] Group 2: Consumer Rights and Industry Development - The development of the restaurant industry must prioritize consumer rights, ensuring that the public can make informed choices about what they eat [1] - The industry should focus on balancing efficiency and convenience with the necessity for quality and safety in food offerings [1] Group 3: Future Directions - The ongoing discussion should aim for rational and constructive outcomes, optimizing governance to create a favorable environment for the growth of pre-prepared meals [1] - Building public trust is essential for the sustainable development of the industry [1]