Core Insights - Haidilao is testing its new "Dapaidang Hotpot" concept in Guangzhou, aiming to create a dining experience that blends hotpot with a market-style atmosphere, appealing to both young and family customers [1] - The first Dapaidang Hotpot store features over 200 products displayed in distinct functional areas, with pricing based on a per-plate system using color-coded tableware [1] - The restaurant emphasizes a relaxed and engaging dining experience, allowing customers to see fresh ingredients and make their own selections [1] Company Developments - The Dapaidang Hotpot is part of Haidilao's strategy to diversify its dining offerings, with plans to open additional locations in cities like Qingdao, Shanghai, Wuhan, Hangzhou, and Nanning [2] - Haidilao has also launched a new sushi brand, "Rushi Sushi," in Hangzhou, indicating a broader expansion into various dining segments [2] - As of June 30, Haidilao operated 1,363 restaurants, including 41 franchise locations [2] Financial Performance - In its latest financial report, Haidilao reported a revenue of 20.703 billion yuan for the first half of the year, a decrease of 3.7% year-on-year, with a net profit of 1.755 billion yuan, down 13.7% [2] - The company's core operating profit was 2.408 billion yuan, reflecting a 14% decline compared to the previous year [2] - The "Red Pomegranate Plan" has successfully launched 14 new restaurant brands, with a total of 126 stores under this initiative, generating 0.597 billion yuan in revenue, a significant increase of 227% year-on-year [3]