北京商报讯（记者 刘卓澜）1月3日，北京市商务局发布元旦假期消费数据显示，1月1日至3日，北京市 重点监测的百货、超市、专业专卖店、餐饮和电商等业态企业实现累计销售额40.4亿元。 据手机信令数据显示，全市60个重点商圈客流量2822.6万人次，日均同比持平。据第三方大数据模型测 算显示，全市60个重点商圈实现销售额84.6亿元，日均同比增长5.6%；笔均消费金额437.9元，日均同 比增长19%，其中百货类商品笔均消费金额1631.6元，日均同比增长1.2倍；珠宝类商品笔均消费金额 6982.3元，日均同比增长1.1倍。 首店首展以及新开商业项目带动了消费新动能。湾里·王府井WellTown百余家首店丰富假日消费体验， 元旦假期客流67.5万人次，累计销售额5500余万元。中关村ARTPARK大融城东区创新科技艺术空间， 吸引"3.1 Philliplim"北京首店、"Barbour"京西首店等潮流品牌集中入驻，元旦假期累计销售额2100余万 元。Loro Piana创新概念店、Polène、迪奥之家旗舰店落地三里屯太古里，带动商圈消费金额日均同比 增长24.3%。北京APM"minini 2025冬季假日 ...

Core Insights - The National Day and Mid-Autumn Festival holiday in Beijing saw a vibrant consumer market, with over 500 promotional activities launched by the Beijing Municipal Bureau of Commerce, resulting in a total sales revenue of 9.51 billion yuan [1] - Key commercial districts recorded a foot traffic of 59.668 million, marking a year-on-year increase of 13.9% [1] Group 1: Event-Driven Consumption - The simultaneous hosting of two major international sports events, the China Open and WTT China Grand Slam, significantly boosted urban consumption, creating a "watch and shop" model in various commercial areas [2] - The "ticket root" concept allowed attendees to enjoy discounts at nearby restaurants and shops, effectively linking sports events with local commerce [2] Group 2: Innovative Consumption Experiences - The "Open Live Second Venue" at the 798 Art District combined sports with art, allowing visitors to enjoy exclusive benefits at over 100 brands and institutions using their event tickets [3] - New commercial projects, such as "Wei Gong·Fang Hua Li" and "World Square," attracted consumers with unique experiences, including robot-operated coffee making and themed cafes [4][5] Group 3: Night Economy and Consumer Engagement - The "International Light Consumption Season" in Chaoyang District enhanced nighttime consumer activity, leading to a 39.1% increase in night foot traffic in the Asia-Olympic business district [6] - Overall, nighttime foot traffic across 60 key commercial districts exceeded 28.11 million, reflecting a year-on-year growth of 23.3% [6] Group 4: Supply Chain and Retail Performance - During the holiday, the supply of essential goods in Beijing was robust, with major wholesale markets and retail chains ensuring adequate stock levels to meet diverse consumer needs [7] - Retailers like Wumart and Yonghui increased their inventory, particularly for holiday bestsellers, while Hema Fresh raised its stock by 30% for popular items [8] Group 5: Restaurant and Food Sector Dynamics - The restaurant sector thrived, with traditional brands experiencing significant revenue growth, such as Beijing Huaten Group's restaurants seeing over a 25% increase in revenue [9] - Creative dishes and seasonal specialties attracted customers, with specific restaurants reporting a 30% increase in dine-in revenue [10][11]