消费新模式

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国庆中秋假期,北京60个重点商圈客流量同比增长13.9%
Xin Jing Bao· 2025-10-08 10:30
今年国庆与中秋相逢,大家度过了一个长达8天的小长假。北京市商务局围绕"京彩四季"主题,全市协 同联动,推出500余项文商旅体促消费活动,丰富消费供给,激发市场活力。 8天假期,北京市商务局重点监测的百货、超市、专业专卖店、餐饮和电商等业态企业实现销售额95.1 亿元。全市60个重点商圈客流量5966.8万人次,同比增长13.9%。 据介绍,假日期间的消费呈现多个亮点,例如,重点赛事票根经济成为拉动城市消费的强劲动能;首店 首展与夜经济让消费潜力得到充分释放;网红餐厅的创意菜品,让餐饮市场充满"烟火气"。 票根新模式激活假日消费 更具创意的联动在朝阳798艺术区上演。"中网嘉年华Open Live第二现场"将网球元素与工业艺术空间碰 撞:一边是艺术园区内直播的激烈赛况,另一边是潮流音乐节与网球主题艺术展。游客凭一张中网票 根,即可在园区内串联起的百余家品牌商户与艺术机构中享受专属福利。人们在欣赏完一场五盘大战 后,转身就能沉浸于艺术与消费的融合体验中,体育、文化、商业的边界在此刻被彻底打破。据统计, 假日期间,首钢园商圈、北苑商圈客流量同比分别增长1.1倍、5.9%。 首店首展+夜经济,构筑消费新场景 节前,一 ...
苏州鲜果壹号:做好这几个小细节,我们在淘宝闪购赚到钱了
Sou Hu Cai Jing· 2025-07-20 08:07
Core Insights - The article highlights the significant growth in sales and order volume for the Fresh Fruit No.1 store and its chain, driven by the integration of online platforms like Taobao Flash Sale and the distribution capabilities of Ele.me [1][5][6] Group 1: Sales Growth and Business Impact - Fresh Fruit No.1 experienced a more than 500% increase in online single product orders, with all 21 chain stores seeing over 400% growth [1] - The store's gross profit margin reached 5% to 10%, and employee salaries are expected to rise by 500 to 1000 yuan per month due to increased sales [3] - Taobao Flash Sale's launch has led to over 26,000 non-food stores seeing order volume increase by over 100%, with daily orders reaching 80 million [5][6] Group 2: Consumer Benefits and Market Dynamics - The 500 billion yuan platform consumption voucher initiative has provided consumers with significant savings, enhancing their shopping experience and stimulating consumption [5][6] - The integration of e-commerce with local fulfillment has created new growth opportunities for small and medium-sized businesses [5][6] - The collaboration between platforms and merchants has fostered a win-win situation, increasing consumer trust and satisfaction [6][8] Group 3: Strategic Adjustments and Future Plans - Fresh Fruit No.1 is expanding its product offerings and optimizing its operations based on consumer preferences, including the introduction of new fruit varieties and improved packaging [7][8] - The company plans to open new stores in Suzhou and surrounding areas, diversifying into flowers, baked goods, and processed products [8] - The growth in sales has prompted the company to consider hiring additional marketing staff to support its expansion [8]
央行等六部门发文提振和扩大消费 家电以旧换新、家装厨卫“焕新”等领域迎利好
Sou Hu Cai Jing· 2025-06-24 11:53
Group 1 - The core viewpoint of the news is the issuance of the "Guiding Opinions on Financial Support for Boosting and Expanding Consumption" by six Chinese government departments, aimed at enhancing consumer capacity and stimulating consumption [1] - The Opinions propose 19 key measures across six areas, including enhancing consumer capacity, expanding financial supply in consumption sectors, and optimizing the consumption environment [1] - The focus is on increasing financial support for key consumption areas, such as promoting the replacement of old goods and providing credit support for recycling and upgrading essential consumer goods [4] Group 2 - There is an emphasis on strengthening financial support for green and smart home appliances, optimizing approval processes, and improving service quality [5] - The Opinions encourage financial innovation to support new consumption models, including digital, green, and health consumption, and promote collaboration between financial institutions and merchants [5] - The policy is expected to alleviate financing pressures for enterprises, lower consumer purchase thresholds, and highlight the importance of the home improvement industry in expanding domestic demand and promoting consumption [5]