10月24日，"潮起空港·首发深圳"五首集中展示发布活动在深圳机场举行。作为"购在中国2025深圳购物季"的重点活动，该活动依托深圳机场城市窗口和国 际枢纽的功能和定位，聚焦"首发、首店、首展、首秀、首航"等场景，集中发布和展示国际高端品牌首店、专营店、深圳本土优质品牌新品，以及即将开通 的国际航线，打造首发经济"样板秀"，提升深圳首发经济发展能级。 r . 7 2 / (2-44) well as a long to C 201 4 t . D 11 / A 0 / . 潮起空港 发制机器 A BECKEYA T / r 1 / / P P ELCOME TO SHENZHEN on Acres of Acres of Acres . 011 770000 175 MEA 151 7 1 the state of the state 0 2 （深圳机场供图） 串联"首经济"五大场景 硬核科技、时尚单品、异域美食轮番亮相 本次活动由深圳市商务局指导，深圳市机场（集团）有限公司主办，深圳机场航空城发展有限公司承办。活动围绕"首经济"核心主题，创新性地串联首店、 首发、首展、首秀、首航五大场景，将发布展示活动巧妙 ...

Core Insights - The "first" economy has become a new engine for boosting consumer vitality in China, with various "first" initiatives such as first stores, first launches, and first exhibitions gaining traction [1] Group 1: Development of the "First" Economy - In Chengdu's Jinjiang District, a new "first" store, launch, or exhibition opens approximately every two days, indicating a vibrant retail environment [2] - Since 2019, over 4,000 first stores have opened in Chengdu, maintaining growth for six consecutive years, ranking just behind Beijing and Shanghai [2] - The establishment of the first "First Economy Development Promotion Center" and "First Economy Research Institute" in Chengdu aims to further promote this economic model [2][3] Group 2: Focus on Diverse and Youthful Brands - The Jinjiang District's strategy for attracting "first" economy investments emphasizes diversity and youthfulness, incorporating both new domestic brands and technology enterprises [3] - Brands are increasingly setting up first stores to create more experiential spaces for consumers, enhancing traditional retail formats [3] Group 3: Policy Support and Future Goals - The rise of the "first" economy is supported by targeted policies, including the "Special Action Plan to Boost Consumption" issued by the central government [4] - Chengdu's three-year action plan aims to establish 6,500 first stores and host over 1,000 first events by the end of 2027 [4] - The transformation of traditional commercial areas, such as the East Suburb Memory site, into fashion landmarks with over 80 first stores demonstrates the revitalization of local economies [4]

Core Viewpoint - The "first" economy is emerging as a new engine for stimulating consumer activity in China, with a significant increase in the number of first stores, launches, and exhibitions across various cities, particularly in Chengdu [1][4]. Group 1: Economic Development - Chengdu has seen over 4,000 first stores established since 2019, maintaining growth for six consecutive years, ranking just behind Beijing and Shanghai [3]. - The establishment of the first "First Economy Development Promotion Center" and "First Economy Research Institute" in Chengdu aims to enhance the development of the first economy [3][4]. - Chengdu's "First Economy" initiatives focus on attracting diverse and youthful brands, including new domestic trends and technology companies [3]. Group 2: Consumer Experience - Brands are increasingly setting up first stores to create more interactive consumer experiences, expanding traditional business models [3][4]. - The "Manchester United Dream Theater" in Chengdu has hosted multiple themed events, indicating a shift towards experiential retail [4]. Group 3: Policy Support - The Chinese government has introduced policies to boost consumer brands and promote the establishment of first stores, with a specific action plan for Chengdu aiming for 6,500 first stores and over 1,000 launch events by the end of 2027 [4][5]. - The "First Economy" is supported by national and local policies that encourage the opening of first stores and the hosting of launch events [4]. Group 4: Market Transformation - The transformation of traditional commercial areas, such as the East Suburb Memory area in Chengdu, into fashion landmarks with over 80 first stores demonstrates the revitalization of these spaces through the first economy [5]. - Continuous innovation in consumer scenarios and enhancement of cultural content are necessary for converting short-term traffic into long-term consumer engagement [5].