Core Viewpoint - The company has announced the launch of the "Urban Knight" upgrade plan for all delivery riders, aiming to enhance their professional standards, protections, incentives, and overall development [1][3]. Group 1: Upgrade Plan Details - The "Urban Knight" upgrade plan will provide more comprehensive support for riders, including additional options for pension and medical insurance, and will ensure full coverage of occupational injury insurance in more provinces [1][3]. - The company plans to invest more resources into supporting riders, enhancing their sense of security, gain, and belonging [1][3]. Group 2: Rider Welfare and Recognition - The company will implement various initiatives to improve rider welfare, including affordable meal options, the establishment of over 100,000 rider rest stations, and the introduction of "one-stop service" rider apartments in multiple cities [3]. - Special funds will be allocated to reward riders for acts of kindness and to support families of riders in distress, including educational assistance and medical support [3][4]. Group 3: Uniform and Professionalism - The company will revamp the rider uniforms, making them more professional, comfortable, stylish, and safe, based on feedback from rider representatives [4]. - The upgrade in the rider incentive system and benefits, along with the new uniforms, marks a new beginning for riders as a professional, secure, and respected occupation [4].

Group 1 - The core message of the news is the announcement by Ele.me's CEO, Fan Yu, regarding the upgrade of all delivery riders to "urban knights," aiming to enhance their professional status and welfare [1][2] - The initiative includes improvements in rider services such as affordable meals, the establishment of over 100,000 rider stations, and the introduction of one-stop service apartments in various cities [1] - The upgrade plan emphasizes better standards, systematic guarantees, and effective incentives for riders, with a focus on providing more options for pension and medical insurance [1] Group 2 - The company aims to transform the perception of delivery riders into recognized and respected professionals, referring to them as "road angels" and "ordinary heroes" [2] - The upgrade of the rider incentive system and welfare guarantees marks the beginning of a new phase in professionalizing the delivery rider role [2]

Core Viewpoint - Ele.me has officially upgraded all delivery riders to "City Knights," aiming to enhance their professional status, benefits, and societal recognition [1][5]. Group 1: Upgrade Announcement - The CEO of Ele.me announced the upgrade of all delivery riders to "City Knights" on August 17, emphasizing the importance of professionalization and respect for this emerging occupation [1]. - The initiative includes a comprehensive upgrade of rider protections, incentives, care, and development systems, along with plans for new uniforms [1][4]. Group 2: Rider Support and Benefits - The company has been increasing investments in rider services, including affordable meals, the establishment of over 100,000 rider stations, and the introduction of "one-stop service" rider apartments [3][7]. - The new "City Knights" plan will enhance standards, protections, and incentives for riders, with a focus on providing more options for retirement and medical benefits [3][7]. Group 3: Community Engagement and Recognition - Ele.me plans to collaborate with industry partners to provide special rewards for riders' acts of kindness and support for families in need, including educational and medical assistance [3][5]. - The company aims to foster a sense of pride and recognition for riders, encouraging societal appreciation for their contributions [5].