长沙晚报掌上长沙9月5日讯（全媒体记者 吴鑫矾）8月31日晚，长沙44岁店主陈秀华不慎被反锁在商铺冷库中， 所幸一名淘宝闪购城市骑士在送餐途中听到其急促撞门和呼叫声中，将其营救。事后，陈秀华专程为救人骑士刘 旭及站点送去锦旗、鲜花和早餐，并发长文感谢这位"天降救星"。 "我只是做了一件力所能及的事情，在当时的紧急情况下，救人是一种本能反应，她能够平安，我也觉得很幸 运。"刘旭说，他是一名刚满30岁的外卖骑士，目前已经在淘宝闪购饿了么跑单已有5年。在他救人的事迹在网上 传开后，老婆也将事情讲给即将满1岁的女儿听。9月7日，他的女儿即将满1岁。 "平时，我们的站点和面食店的老板娘挨着，大家日常也会打照面，救她的时候，附近只有我一个人，可能我真 的是'天选'，但我觉得，作为一名外卖员，力所能及的善意之举可以帮助到他人，我也很开心。我也希望这份善 意的传递可以成为女儿最好的生日礼物。"刘旭说。 据悉，自8月18日起，阿里巴巴集团和蚂蚁集团旗下的20多个业务品牌，共同宣布推出"城市骑士·橙意计划"，全 面升级城市骑士保障激励。其中，"橙意计划"会对于见义勇为、助危救困等义举，从跳水救人到拾金不昧，骑士 的每份善行都将受 ...

Group 1 - The core initiative involves Taobao Flash Sale and Ele.me providing subsidies for pension and medical insurance for delivery riders, with a subsidy rate of up to 100% [1][3] - By the end of this year, the companies will subsidize at least 50% of insurance costs for stable riders willing to pay for pension and medical insurance, with full subsidies for team leaders and honorary riders [3] - The program will first launch in ten cities including Wuhan, Nantong, and Quanzhou in October, with plans to expand coverage to all direct-operated cities by the end of the year [3] Group 2 - The initiative is based on principles of autonomy and inclusivity, allowing both full-time and part-time riders who meet specific payment conditions to receive subsidies [3] - In addition to pension and medical insurance, the companies will also provide "new occupational injury" insurance and free "heatstroke insurance" for all riders, covering treatment costs for heat-related illnesses [3]

Group 1 - The core idea of the articles revolves around the recognition and support for the delivery riders, now referred to as "urban knights," highlighting their contributions and the new identity associated with their profession [1][2] - On August 17, Ele.me's Taobao Flash Purchase announced the upgrade of all delivery riders to "urban knights," introducing new uniforms and a series of welfare measures to enhance their professional identity and recognition [1] - The "Urban Knights·Orange Initiative" was launched on August 18 by Alibaba and Ant Group, aimed at providing additional rewards and support for delivery riders, including special assistance for those in crisis and educational funding [2] Group 2 - A number of notable individuals from various professions participated in wearing the new urban knight uniforms to honor the delivery riders and advocate for their recognition [1] - The initiative includes honoring riders who have performed acts of bravery, with several riders already receiving the first batch of honorary knight uniforms [2] - The CEO of Ele.me emphasized the importance of treating riders with respect and dignity, reflecting on the challenges they face in their work [2]

Core Viewpoint - The company has announced the launch of the "Urban Knight" upgrade plan for all delivery riders, aiming to enhance their professional standards, protections, incentives, and overall development [1][3]. Group 1: Upgrade Plan Details - The "Urban Knight" upgrade plan will provide more comprehensive support for riders, including additional options for pension and medical insurance, and will ensure full coverage of occupational injury insurance in more provinces [1][3]. - The company plans to invest more resources into supporting riders, enhancing their sense of security, gain, and belonging [1][3]. Group 2: Rider Welfare and Recognition - The company will implement various initiatives to improve rider welfare, including affordable meal options, the establishment of over 100,000 rider rest stations, and the introduction of "one-stop service" rider apartments in multiple cities [3]. - Special funds will be allocated to reward riders for acts of kindness and to support families of riders in distress, including educational assistance and medical support [3][4]. Group 3: Uniform and Professionalism - The company will revamp the rider uniforms, making them more professional, comfortable, stylish, and safe, based on feedback from rider representatives [4]. - The upgrade in the rider incentive system and benefits, along with the new uniforms, marks a new beginning for riders as a professional, secure, and respected occupation [4].

Core Viewpoint - The article emphasizes the commitment of Taobao and Ele.me to resist malicious competition and promote ecological win-win cooperation, outlining four key areas of focus for future operations [1] Group 1: Key Initiatives - The companies will plan and distribute subsidies based on consumer and merchant needs [1] - There is a strong commitment to resist malicious competition, with a focus on eliminating unfair practices and stimulating consumption potential in emerging markets [1] - Continuous improvement of service quality is a priority, including the enhancement of diverse consumption scenarios and the efficiency of the delivery network [1] - The companies aim to foster ecological win-win cooperation by establishing a feedback system that addresses core issues such as merchant participation, product quality, and rider rights [1]

Core Viewpoint - Taobao and Ele.me jointly announced their commitment to resist malicious competition and promote ecological win-win cooperation, outlining four key initiatives to enhance consumer and merchant experiences [2]. Group 1: Key Initiatives - The companies will plan and distribute subsidies based on consumer and merchant needs [2]. - They will actively eliminate unfair competition practices and avoid irrational promotional activities such as large-scale "0 yuan purchase" campaigns to stimulate consumption potential and innovation in emerging markets [2]. - Continuous improvement of service quality will be prioritized, including the provision of diverse consumption scenarios, a wider range of products, and upgrades to the efficiency of the delivery network [2]. - A "listening-consulting-optimizing-feedback" system has been established to address core issues such as merchant participation, product quality, and rider rights, with multiple discussion meetings being held across various locations [2].

Core Viewpoint - The market regulatory authority has called for stricter compliance with e-commerce laws and regulations among major platforms like Ele.me, Meituan, and JD.com to promote a healthy and sustainable development of the food service industry [1] Group 1 - The State Administration for Market Regulation has conducted discussions with Ele.me, Meituan, and JD.com [1] - The platforms are required to adhere to the E-commerce Law, Anti-Unfair Competition Law, and Food Safety Law of the People's Republic of China [1] - The aim is to ensure responsible promotional practices and rational competition among platforms, benefiting consumers, merchants, delivery riders, and the platforms themselves [1]

Group 1 - The core point of the articles highlights the significant increase in daily orders for Taobao Flash Purchase, exceeding 80 million within two months, which has positively impacted rider income, with an average increase of 50% compared to May [1][2] - To enhance rider support during summer, Ele.me has implemented various measures including order rewards, increased benefits for new riders, weather subsidies, and flexible delivery time matching [1][2] - The number of cities with daily orders surpassing one million has doubled in the past week due to the introduction of subsidies, indicating a strong consumer demand [1] Group 2 - Since June, Ele.me has initiated a high-temperature care program to protect rider rights, providing weather subsidies during extreme conditions and implementing measures to reduce outdoor exposure [2] - The company has introduced a fatigue prevention mechanism set to launch in August 2024, which includes a four-hour fatigue warning and mandatory rest periods for riders [2] - Ele.me's Blue Fund has expanded its coverage this summer to include severe heatstroke cases, ensuring riders have comprehensive support [2]

Core Viewpoint - Alibaba announced a significant organizational restructuring, merging Ele.me and Fliggy into its China e-commerce business group, in response to management issues highlighted by the investigation of former CEO Han Liu [1][2][3] Group 1: Organizational Changes - The restructuring aims to enhance information transparency and unify governance, addressing the governance gaps exposed by Han Liu's incident [3] - Ele.me and Fliggy will maintain a corporate management model but will align their business decisions with the centralized goals of the China e-commerce group [2][3] Group 2: Competitive Landscape - Ele.me faces intense competition from Meituan and JD.com, leading to aggressive strategies such as a 10 billion yuan subsidy plan and enhanced support for merchants [4][5] - Meituan maintains a dominant position in the food delivery market, with a market share of approximately 70%, while Ele.me struggles to diversify its consumer scenarios [5][6] Group 3: Financial Performance - Ele.me's local life group has not yet achieved profitability, with a revenue of 16.134 billion yuan in Q1 2025, reflecting a 10% year-on-year growth, but an adjusted EBITA loss of 2.316 billion yuan [6][7] - The financial pressures from large-scale subsidies have raised concerns about Ele.me's profitability [4][6] Group 4: Instant Retail Strategy - Ele.me is accelerating its instant retail business, collaborating with Taobao Flash Purchase to create a service model combining low prices and instant delivery [8][10] - The company plans to open 100,000 near-field brand flagship stores over the next three years, focusing on building a unique instant retail ecosystem [8] Group 5: Operational Challenges - Ele.me's delivery capabilities need improvement, particularly in its logistics network and algorithm scheduling, to compete effectively with Meituan's superior operational efficiency [9][10] - As of 2023, Ele.me has over 4 million active couriers, compared to Meituan's 7.45 million, impacting delivery quality and efficiency [9][10]

Core Viewpoint - The article discusses the competitive strategies of Ele.me in the ongoing food delivery war, emphasizing that Ele.me is strategically choosing when and how to engage in aggressive promotions rather than simply following competitors' actions [3][4][11]. Group 1: Ele.me's Strategy - Ele.me has started issuing large coupons, making products cheaper than supermarket prices, indicating a shift to a more aggressive marketing strategy [7][14]. - The company previously refrained from aggressive competition while rivals were heavily engaged in price wars, allowing Ele.me to benefit from the situation without incurring costs [11][13]. - The current strategy aims to force competitors to incur losses by increasing their promotional efforts, thereby shifting the focus back to pricing [14][15]. Group 2: Market Dynamics - The competitive landscape has changed, with Ele.me seizing the opportunity to act now that competitors are showing signs of fatigue in their promotional efforts [14][15]. - The article highlights that the logic of competition has shifted from profit margins to relative losses, where Ele.me is willing to incur losses if it can cause greater losses for its competitors [15]. - Ele.me's historical resilience in past market battles is noted, suggesting that the company is not intimidated by the prospect of increased competition [15]. Group 3: Consumer Impact - The article emphasizes that consumers should focus on protecting their wallets by taking advantage of the ongoing competition and choosing the cheapest options available [17]. - It encourages consumers to support the competition among delivery services, as this will ultimately benefit them through better deals and promotions [17].