Group 1 - The perception of Moutai's price floor is high among consumers, leading them to believe that prices will not drop below certain levels, such as 1500 yuan or 1000 yuan [1][4] - Many consumers purchase Moutai not for consumption but as a status symbol or investment, indicating its luxury brand status [3][5] - The demand for high-end liquor has significantly decreased due to changing consumption scenarios, particularly in business contexts, which has affected the overall market for premium liquor [5][12] Group 2 - The current market environment shows a lack of confidence in the future of high-end liquor, with excess production capacity and reduced consumer demand [6][12] - Liquor manufacturers face two potential strategies: controlling supply to stabilize prices or increasing market supply while lowering prices and quality [8][9] - Historical examples illustrate that many once-premium liquor brands have transitioned to lower-tier products, raising concerns about the long-term value of current high-end offerings [11][12] Group 3 - The recommendation for consumers is to assess their actual need for liquor rather than purchasing for speculative purposes, especially given the current market dynamics [12][13] - If Moutai's price were to drop significantly, it could lead to a shift in its perception as a premium product, impacting its use in high-end business settings [12][13]