来源：环球网 【环球网消费综合报道】去年春节老铺黄金排队6小时已然很夸张，马年春节已进化至彻夜排队的盛 况。北京SKP消费者不惧零下10度低温彻夜排队，西安、成都消费者带马扎裹毛毯夜排，杭州大厦更有 消费者直接带帐篷在商场过夜。近期，从北京、上海、广州，到澳门、香港、新加坡，全国多地掀起老 铺黄金排队热潮。 （以上图片依次为老铺黄金上海豫园店、广州太古汇店、澳门威尼斯人店、香港ifc店） （以上图片从左到右依次为老铺黄金南京ifc店、西安skp店、成都skp店、武汉skp店） 据了解，近期SKP、万象城、太古汇等高端商场均迎来一年一度的迎春活动，老铺门前的花式排队成了 商业中心最亮眼的风景线。记者注意到，虽然部分商场比如恒隆广场、上海新天地、北京王府中环并没 有任何活动，消费者依然热情高涨在老铺门前大排长龙。 （以上图片从左到右依次为老铺黄金上海恒隆广场店、上海新天地店、北京百货大楼店） 近年来，老铺黄金凭借工艺、审美、文化以及真实的产品价值俘获大批高净值人群。2025年，老铺黄金 在中国内地单个商场的店效过10亿，在所有珠宝品牌（含国际品牌）中持续排名第一，其消费者与路易 威登、爱马仕等五大国际奢侈品牌的平 ...

Core Insights - The report by Rothschild highlights that the absolute revenue of Laopuhuang is expected to surpass that of Richemont's jewelry business in the Chinese market by 2025 [1][3] - Laopuhuang's success is described as a unique case within the luxury goods sector, reflecting a significant shift in consumer behavior towards traditional luxury brands [1][3] Group 1: Laopuhuang's Performance - Laopuhuang's store efficiency reached nearly 500 million yuan in the first half of 2025, significantly outperforming all domestic and international jewelry brands [5] - The overlap rate of Laopuhuang's consumers with those of the top five international luxury brands is 77.3%, indicating a substantial shift of traditional luxury brand consumers towards Laopuhuang [5] - Morgan Stanley suggests that Laopuhuang's strong performance could challenge the long-held belief that European luxury brands are not threatened by global competitors [5] Group 2: Market Dynamics - The Rothschild report notes that Laopuhuang resonates with consumers seeking products that reflect Chinese traditions and values, contrasting sharply with the positioning of international brands like Cartier and Van Cleef & Arpels [5] - The report emphasizes that Laopuhuang is an individual phenomenon rather than a general trend of local brands outperforming international ones, attributing its rapid market share growth to its successful product offerings [5] - HSBC reported that Laopuhuang achieved an annual sales figure of 3 billion yuan at a single store in Beijing SKP, accounting for approximately one-seventh of the total sales at this high-end retail location [5]