智通财经APP获悉，12月10日，"健康零食新主张・超级食材魔芋爽"发布会在云南西双版纳召开。本次活动汇聚了营养专家、行业协会代表、产业链企业代 表卫龙(09985)及媒体代表等多方力量，共同解码魔芋产业的转型路径与未来机遇。会上，由西南大学魔芋研究中心、中国社会科学院食品药品产业发展与 监管研究中心、新华网和中国园艺学会魔芋分会编制的《我国魔芋食品产业的发展与研究》报告正式发布，标志着我国魔芋产业进入标准化、价值化发展的 新阶段。 作为全球魔芋生产与消费第一大国，我国魔芋种植面积和产量均占全球60%以上，云南、四川、湖北、陕西四大核心产区构建起完整产业链。此次发布会落 地西双版纳，正是看中当地丰富的魔芋种植资源与非遗文化底蕴。活动通过主题演讲、行业对话、非遗走秀等多元形式，展现这一"土疙瘩"从深山食材到国 民零食的华丽蜕变。 政策赋能+产业升级 构建千亿级发展生态 今年2月，农业农村部等三部委联合发布《中国食物与营养发展纲要(2025-2030)》，明确提出"加大魔芋等富含膳食纤维的特色食物供给，推动产品全产业链 标准化生产"，为产业发展注入强劲动力。 卫龙美味全球控股有限公司董事长刘卫平在致辞中表示，随着 ...

Core Viewpoint - The event held in Xishuangbanna focused on the transformation and future opportunities of the konjac industry, highlighting the release of a report that marks a new phase of standardized and value-driven development in China's konjac food industry [1][3]. Industry Development - China is the world's largest producer and consumer of konjac, with over 60% of global planting area and production, primarily in Yunnan, Sichuan, Hubei, and Shaanxi [1]. - The konjac industry has formed a development pattern driven by market demand, enterprise innovation, and brand value enhancement, with the overall industry scale exceeding 100 billion yuan [7]. - The Ministry of Agriculture and Rural Affairs has emphasized increasing the supply of konjac and other fiber-rich foods, injecting strong momentum into the industry [3]. Nutritional Value and Market Trends - Konjac is rich in glucomannan (KGM), a soluble dietary fiber that enhances satiety and slows down the absorption of sugars and fats, making it a low-calorie and low glycemic index food [9]. - The consumption of konjac products has shifted from niche markets to a broader audience, characterized by health-conscious, youthful, and convenient consumption trends [9][11]. Corporate Innovation and Strategy - Weilian, a leading company in the konjac snack sector, has achieved a 61% market share since launching its first konjac product in 2014 and has established the first group standard for konjac instant food [5][13]. - The company has set up R&D centers in Henan and Shanghai, continuously optimizing product taste and efficiency, with plans to launch new flavors in 2024 [13][17]. - Weilian employs a "standardized planting base + deep processing + all-channel sales" model to ensure stable income for farmers and expand market reach [17]. Future Prospects - The application of konjac is expanding beyond food to areas such as medical carriers, daily chemical materials, and green packaging, necessitating breakthroughs in technology and a complete standard system for the industry [18]. - The event and report provide significant guidance for the high-quality development of the konjac industry and serve as a practical example for the value re-creation and brand upgrading of specialty agricultural products [18].

Core Insights - The konjac snack industry is gaining popularity due to its low-calorie, high-fiber attributes, appealing particularly to health-conscious consumers, especially women [2][5] - Konjac products are being marketed not only for their health benefits but also for their taste, with companies focusing on flavor enhancement while maintaining a relatively low caloric content [3][6] - The konjac industry is transitioning from a regional specialty to a global snack trend, with significant export potential and cultural significance [5][7] Industry Characteristics - The konjac snack market is characterized by diverse product forms, including "konjac shuang" and konjac jelly, which cater to various consumer preferences in the snack and beverage sectors [1][2] - There is a growing awareness of dietary fiber intake among Chinese consumers, with konjac serving as an ideal source to address this gap [2][6] - The industry faces challenges related to product quality, including concerns over high salt and oil content in some konjac snacks, necessitating consumer education [2][3] Market Opportunities and Challenges - The konjac snack industry has expanded its reach, exporting to nearly 44 countries, with a focus on flavors that resonate with local tastes while promoting Chinese culinary culture [7] - Companies are encouraged to develop standardized and scalable cultivation practices to ensure a stable supply chain, addressing climate and soil variability [5][6] - The future of konjac products includes potential applications beyond food, such as in medical and cosmetic fields, indicating a broadening market scope [6][7]