以下为京东 25 年一季度的财报电话会纪要，财报解读请移步《 "国补" 撑门面，京东又能扬眉吐气了？ 》 一、财报核心信息回顾 1. $京东-SW.HK 股东回报：今年截止财报发布日回购 8070 万份 A 类普通股，占比 2.8%，回购金额接近 15 亿美金。 2. 新业务：京东外卖属新业务板块，Q1 末起 规模化，当季财务影响小。业务凭借差异化模式获多方认可，用户获取 ROI 良好。 截至 Q2 初，在用户流量、留存 方面成果初现。 二、财报电话会详细内容 2.1 高管陈述核心信息 1. 整体业绩：2024 年 Q4 业务保持强劲势头，2025 年 Q1 延续增长，总收入同比增长 16%，增速超上季度 ，且优于同期实物商品零售与线上销售； 非 GAAP 净利 润同比增长 43% 至 128 亿元，净利率达 4.2% ，毛利率连续 12 个季度同比改善。 2. 品类表现中百货品类 预计全年表现良好。 3．用户增长和用户参与度：Q1 季度活跃客户数、购物频次双位数增长，部分业务 ARPU 值同增；优化售后、应用 AI 提效，未来深化协同促增长 。 4. 低价策略构建 3P 生态系统： 3. 现金流：自由现金流 ...

Financial Data and Key Metrics Changes - Total revenues increased by 16% year on year, with non-GAAP net profit rising by 43% to RMB 12.8 billion, and net margin expanding by 82 basis points to 4.2% [5][21][30] - Gross margin improved by 60 basis points year on year to 15.9%, marking twelve consecutive quarters of year-on-year improvement [21][29] Business Line Data and Key Metrics Changes - Electronics and home appliances revenue grew by 17% year on year, while general merchandise revenue increased by 15% [22][23] - Supermarket category revenue growth reached double digits for the fifth consecutive quarter, with strong performance during the Chinese Lunar New Year [9][10] - Fashion category also saw accelerated revenue growth, driven by enhanced brand assortment and user recognition [10][11] Market Data and Key Metrics Changes - JD's quarterly active customer number increased by double digits year on year, with notable growth in user shopping frequency [11][12] - Growth in order volume and user base in lower-tier markets outpaced that of higher-tier markets [13] Company Strategy and Development Direction - The company aims to enhance supply chain capabilities and solidify market leadership in electronics and home appliances while tapping into the general merchandise market [5][7] - JD is expanding into on-demand retail, particularly food delivery, which is integrated into its existing retail ecosystem [14][15] - The company launched a RMB 200 billion export to domestic sales program to enrich product supplies on its platform [17] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in long-term growth driven by structural opportunities in the industry, supported by government consumption stimulus policies [8][19] - The company is focused on sustainable long-term growth and maintaining flexibility to adapt to industry dynamics [19][31] Other Important Information - JD completed annual cash dividend payouts of USD 1.44 billion and repurchased approximately 80.7 million Class A ordinary shares, representing 2.8% of shares outstanding [21][79] - The company is actively leveraging AI and automation technologies across its ecosystem to enhance operational efficiency and user experience [18][60] Q&A Session Summary Question: What are the medium-term expectations for the food delivery initiative? - Management highlighted that food delivery is a natural extension of JD's core retail business, with significant demand and synergies expected to drive growth [38][40] Question: How is JD Retail sustaining momentum in apparel and general merchandise? - Management noted broad-based growth in general merchandise, with efforts focused on enhancing operational capabilities and user experience [45][47] Question: Can management share key metrics for the food delivery business? - Management reported strong user retention and cross-selling opportunities emerging, with over 1 million merchants onboarded [51][55] Question: How is AI being applied across JD's business segments? - AI is being utilized to enhance advertising effectiveness, improve operational efficiency, and optimize supply chain management [60][63]