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一键生成多场景广告视频! Meta(META.US)重磅升级AI数字广告工具
智通财经网· 2025-06-17 15:13
Group 1 - Meta Platforms has launched an upgraded image-to-video advertising feature that allows marketers to easily convert product images into dynamic video ads using its AI platform [1] - Advertisers can upload up to 20 images to create customized videos, with the AI system automatically adding music and text [1] - This new tool is part of Meta's ongoing efforts in AI-generated advertising, aiming to reduce costs and simplify the ad creation process [1][3] Group 2 - CEO Mark Zuckerberg has prioritized AI since the rise of ChatGPT in 2023, positioning Meta to compete with major players like OpenAI and Google in developing AI models [2] - Meta's investment of $14.3 billion in Scale AI for a 49% stake is expected to enhance its AI capabilities and accelerate the integration of AI applications [3] - The collaboration with Scale AI may lead to improvements in data labeling and military applications, particularly through the Defense Llama project [3][4] Group 3 - Meta's digital advertising remains its core revenue driver, supported by its 3 billion users and AI tools that have consistently exceeded revenue expectations [3] - The integration of powerful open-source AI models and generative AI tools is expected to enhance advertising experiences for both advertisers and users [3] - Scale AI is seen as a crucial component in Meta's strategy to commercialize its Llama series models and embed AI deeply into its ecosystem [4]