AI+游戏+千行百业
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“AI+游戏+千行百业”,探索可持续发展新路径
Zhong Guo Jing Ji Wang· 2025-10-20 05:28
Core Insights - The gaming industry is evolving into an "AI + gaming + various industries" model, where technologies validated in gaming are expected to create broader application ecosystems, impacting digital content and services across multiple sectors [1][2] - Perfect World has been exploring AI in the digital cultural creation sector for seven to eight years, integrating AI deeply into various business segments, significantly influencing and reshaping cultural creative production models [2][3] Group 1: AI Applications in Gaming - Perfect World focuses on two main AI application directions: enhancing user experience and optimizing production efficiency [3] - The MMORPG game "Zhu Xian World" utilizes AI for real-time weather simulation, achieving realistic environmental effects like rain and snow [3] - The game will integrate NVIDIA's Audio2Face technology in March 2024, allowing audio to be converted into facial animations, enhancing character expressions and improving development efficiency [3] Group 2: Broader AI Integration - AI is transitioning from being technology-driven to value-driven, with applications expanding across various industries, including healthcare, automotive, and finance [2] - The Chinese government is promoting a coordinated national strategy for AI development, focusing on six major actions under the "AI+" initiative [2] - Domestic leading companies are investing heavily in AI infrastructure and independent chip development, aiming to create a closed loop of technology, products, and commercialization [2] Group 3: Challenges and Future Directions - The rapid development of AI presents opportunities but also raises ethical concerns, data misuse, algorithm bias, and unclear responsibilities [3] - There is a call for a focus on foundational research and long-term strategies, emphasizing the coexistence of AI and human society [3]