复盘2025年的科技圈时，我们发现了一个讽刺的现象： 当SaaS厂商绞尽脑汁向客户解释"为什么你需要一个AI副驾驶"，手机厂商还在发布会上演示"一键消除 路人"等不痛不痒的微创新，某些所谓的大厂频繁鼓吹AI战略刺激股价时，游戏行业悄无声息地完成了 AI的商业闭环。 比如外界还在讨论AI何时能落地时，腾讯的广告系统已经用AI把流量变现效率拉升到了新高度；人们 还在调戏对话机器人时，网易的NPC已经开始用情感羁绊让玩家心甘情愿地掏钱。 不客气地说，其他行业还在把AI当作"秀花活"的营销噱头，或者仅仅停留在"内化"工具来辅助写代码 时，国内的游戏公司已经率先把AI变成了利润表上实打实的增长引擎。 本文将剥离技术滤镜，用财务视角还原这场发生在中国游戏产业的静默革命。 01 腾讯的"大象起舞"：AI学会了赚钱 在外界的刻板印象里，腾讯的AI故事往往不如OpenAI那样性感。然而财报数据却讲述了一个完全不同 的故事：腾讯可能是这波AI浪潮中，变现最快、赚钱最狠的中国互联网巨头。 有趣的悖论在于，AI对腾讯游戏业务最大的贡献，并没有直接发生在"游戏开发"，而是发"卖游戏"环 节。 广告，成了AI变现的头号功臣。 根据财报数 ...

12月游戏版号发放量虽有所回落，但仍维持高位，涵盖多类型产品与知名厂商 风险因素：政策监管风险、版号核发节奏不及预期、新游延期上线及表现不及预期、新游流水不及预 期、出海业务风险加剧、商誉减值风险。 智通财经APP获悉，万联证券发布研报称，2025年12月25日国家新闻出版署公告12月份国产游戏版号及 进口游戏版号，共有144款国产游戏和3款进口游戏过审。2025年12月游戏版号发放量维持高位，结构覆 盖多类型产品。整体来看，供给端延续释放，版号常态化趋势稳固，行业修复节奏持续推进。建议关注 具备产品储备、研发能力及题材多样化布局能力的头部厂商。 《七界梦谭》主打国风仙诡题材，仙侠MMO赛道竞争将会较为激烈 万联证券主要观点如下： 《七界梦谭》由前《一梦江湖》核心策划田力组建的飞光阁工作室研发的MMO赛道产品，该作品主 打"国风仙诡"题材，结合新颖的"化形"战斗系统，支持玩家在战斗中策略切换输出、承伤、辅助形态， 并结合格挡、断招、弹反等ACT机制，强调操作手感与战术深度。该行认为在2026年，古风、仙侠 MMO赛道竞争将持续白热化，完美、网易等大厂均有同类产品布局，例如网易的《燕云十六声》《逆 水寒》、完美 ...

| 产业别 | | 传媒 | | --- | --- | --- | | A 股价(2026/1/5) | | 16.91 | | 深证成指(2026/1/5) | | 13828.63 | | 股价 12 个月高/低 | | 20.35/9.04 | | 总发行股数(百万) | | 1939.97 | | A 股数(百万) | | 1827.73 | | A 市值(亿元) | | 309.07 | | 主要股东 | | 完美世界控股 | | | | 集团有限公司 | | | | (22.32%) | | 每股净值(元) | | 3.65 | | | 一个月 三个月 | 一年 | | 股价涨跌(%) | 20.1 -1.4 | 72.2 | 近期评等 2026 年 1 月 6 日 何利超 H70529@capital.com.tw 目标价(元) 20 公司基本资讯 上半年关注《异环》上线情况，下半年关注电竞赛事运营 | 出刊日期 | 前日收盘 | 评等 | | --- | --- | --- | | 2025-07-15 | 14.38 | 买进 | | 产品组合 | | | --- | --- | | 游戏 ...

Investment Rating - The report maintains a "Buy" rating for several companies including Xindong Company, Shenzhou Taiyue, Kaiying Network, and Jibite, while Perfect World is rated as "Hold" [8][9]. Core Insights - The gaming industry in China is expected to achieve a sales revenue of 350.79 billion yuan in 2025, reflecting a year-on-year growth of 7.68%, driven by an increase in user ARPU [1]. - Mobile games are projected to generate 257.08 billion yuan in revenue, up 7.92% year-on-year, while client games are expected to see a significant recovery with a revenue of 78.16 billion yuan, marking a 14.97% increase [1]. - Mini-games and console games are highlighted as the biggest growth areas, with mini-games expected to reach 53.54 billion yuan, a 34.39% increase, and console games projected at 8.36 billion yuan, an 86.33% increase [2]. - The overseas market for self-developed games is anticipated to reach 20.46 billion USD, growing by 10.23%, with strategy games dominating the revenue share [3]. Summary by Sections Overall Market Performance - The gaming market is experiencing steady growth, supported by long-term operations and innovative new products [1]. - The user base is expected to exceed 683 million, with a growth of 1.35% year-on-year [1]. Mini-games and Console Games - Mini-games are benefiting from lightweight features and social media platforms, significantly lowering customer acquisition costs [2]. - Console games are seeing a surge due to hardware upgrades and popular titles driving sales [2]. Overseas Market - The overseas revenue for self-developed mobile games is projected to be 18.48 billion USD, with a growth rate of 13.16% [3]. - The North American, Japanese, and Korean markets contribute 57.81% of the overseas revenue, indicating a high market concentration [3]. Investment Recommendations - The report suggests focusing on companies with long-term operations and strong overseas strategy game capabilities, such as Giant Network [4]. - New product cycles and companies transitioning to platform-based business models are also recommended for investment [4].

有三点原因：首先，从历史行情来看，游戏板块在几次科技主题行情中始终是 核心受益主线之一，如 2023 年的云游戏、元宇宙概念及 AIGC 行情。当时龙 头股如巨人网络估值最高冲到 30 倍才停。目前处于大牛市周期中，相较于 完美世界 20251212 摘要 游戏板块在科技主题行情中受益显著，历史龙头股估值曾达 30 倍。当 前大牛市周期下，资金环境和产业周期支撑力更强，板块估值回调后， 配置窗口期显现。 游戏板块估值从 25 倍回调至 19-20 倍区间，提供了难得的入场机会， 潜在涨幅空间达 50%，收益弹性具备吸引力。行业景气度持续上行， 2025 年预计触底回升，2026 年将迎来产品大年。 完美世界被推荐为 12 月金股，因其估值不高且短期有催化剂，中长期 业绩改善潜力大。公司前三季度营收 54.17 亿元，同比增长 33%；归 母净利润 6.66 亿元，同比扭亏为盈。 完美世界游戏业务前三季度营收 40.44 亿元，同比增长 15.6%，毛利 率提升至 69.29%。《诛仙世界》端游、《诛仙二》及《女神异闻录》 海外上线将带来收入增量，电竞业务流水持续增长，影视业务扭亏为盈。 完美世界 2024 年 ...

Core Insights - Perfect World has been awarded the "Best Sustainable Development Award" and "Best Social Responsibility Award" at the "2025 Employer Brand Creative Competition" for its outstanding performance in the ESG field [1][5]. Group 1: Corporate Social Responsibility - Perfect World actively fulfills its social responsibilities and integrates sustainable development concepts into every aspect of its business [4]. - The company focuses on providing high-quality products while enhancing its market competitiveness through a refined global distribution system [4]. - In the first three quarters of 2025, Perfect World achieved a revenue of 5.417 billion yuan, a year-on-year increase of 33%, and a net profit of 666 million yuan, turning a profit compared to the same period last year [4]. Group 2: Technological Innovation - Technological innovation is the core driving force behind Perfect World's development, with a commitment to independent research and development [6]. - The company explores the application of cutting-edge technologies like AI in its products, such as the online game "Zhu Xian World," which incorporates advanced AI technologies [6]. - Perfect World integrates cultural elements with technology, creating new business models that promote the deep integration of digital culture with traditional heritage and tourism [6]. Group 3: Organizational Environment and Governance - Perfect World emphasizes a healthy and orderly organizational environment, continuously improving management and business processes [7]. - The company adheres to a business ethics framework and compliance principles, enhancing risk management and internal control capabilities [7]. - By establishing comprehensive compliance systems, Perfect World fosters a fair competition atmosphere and promotes a culture of integrity [7]. Group 4: Commitment to Sustainability - As a member of the "Global Sustainable Consumption Initiative," Perfect World recognizes its responsibilities and has published a guiding document on sustainable consumption in the digital culture sector [8]. - The company engages in various social and environmental initiatives, including educational programs and low-carbon activities to promote green living [8]. - Perfect World aims to explore feasible paths for sustainable development while navigating the opportunities and challenges in the digital culture industry [8]. Group 5: Competition Overview - The "2025 Employer Brand Creative Competition" attracted 534 well-known domestic and international companies, receiving 1,831 employer brand creative submissions [9]. - The selection process involved four stages and utilized a "4+1" selection criterion, ultimately awarding 17 prizes across four categories [9].

Core Viewpoint - The article discusses the recent share reduction plan by the actual controller of Perfect World, Chi Yufeng, amid the company's fluctuating financial performance and market reactions. The company has shown some recovery in recent quarters, but its long-term performance has been declining since 2021, raising concerns about its future prospects and the impact of Chi's actions on investor sentiment [4][10][12]. Group 1: Share Reduction Plan - On November 27, Perfect World announced that Chi Yufeng plans to reduce his holdings by up to 32.98 million shares, equivalent to 1.7% of the total share capital, potentially cashing out around 500 million yuan at the closing price of 15.17 yuan per share [4][8][9]. - Following the announcement, Perfect World's stock price dropped by 6.59% on November 28, reflecting immediate market reaction to the news [5][10]. - Since 2019, Chi has reportedly cashed out approximately 8.5 billion yuan through various means, including secondary market sales and agreements [5][9]. Group 2: Financial Performance - In the first three quarters of 2023, Perfect World reported revenue of 5.417 billion yuan, a 33% year-on-year increase, and a net profit of 666 million yuan, marking a return to profitability [5][10]. - However, the company's performance has been declining since 2021, with revenue dropping from 10.225 billion yuan in 2020 to 5.57 billion yuan in 2022, and a net loss of 1.288 billion yuan recorded last year [6][14]. - The company’s cash flow from operating activities improved significantly, reaching 889 million yuan, a 943.44% increase year-on-year, despite a decline in cash received from sales and services [10][12]. Group 3: Market Position and Challenges - The gaming sector remains the backbone of Perfect World, but it heavily relies on two MMORPG titles, "Zhu Xian World" and "Zhu Xian 2," while facing stiff competition from major players like Tencent and NetEase [18]. - The company has experienced challenges with several projects underperforming, leading to significant layoffs and project cancellations, which have raised concerns about talent retention [19][20]. - Perfect World is focusing on enhancing its game development capabilities and expanding its global reach, with plans for new game releases and a commitment to long-term operations of existing titles [20][21]. Group 4: Chi Yufeng's Wealth and Company Strategy - Chi Yufeng's net worth has decreased from a peak of 31.5 billion yuan in 2020 to 21 billion yuan in the latest Hurun report, reflecting a loss of 10.5 billion yuan [7][30]. - Despite recent financial struggles, Perfect World has maintained a high dividend policy, distributing a total of 5.543 billion yuan in cash dividends over 13 occasions, indicating a commitment to returning value to shareholders [30].

Core Viewpoint - Perfect World has announced a plan for its actual controller, Chi Yufeng, to reduce his shareholding by up to 32.98 million shares, representing 1.7% of the total share capital, due to personal financial needs, which has led to a significant drop in the company's stock price [2][3] Group 1: Shareholding and Financial Impact - Chi Yufeng currently holds 149 million shares, accounting for 7.69% of the total share capital, and along with his concerted actions, they hold 628 million shares, or 32.36% of the total [2] - The planned reduction could result in a cash-out of approximately 500 million yuan based on the closing price of 15.147 yuan per share on November 27 [2] - This is not the first time Chi has reduced his holdings; he has cumulatively cashed out over 3 billion yuan since his initial shareholding of 176 million shares [2][3] Group 2: Business Performance and Challenges - Perfect World has faced significant challenges in 2024, with major declines in revenue from existing games and underperformance of new releases, such as "One Punch Man: World" [3] - The company reported its first annual loss since going public, with a net loss of 1.288 billion yuan [3] - However, the latest quarterly report shows a revenue of 1.726 billion yuan, a year-on-year increase of 31.45%, and a net profit of 162 million yuan, up 176.59% [4] Group 3: Future Prospects and Market Conditions - The growth in net profit is partly attributed to non-recurring gains, including a 182 million yuan profit from the sale of a studio [5] - Perfect World is focusing on its promising project "Yihuan," which has received a game license and is expected to be a significant revenue driver [5] - The overall market for two-dimensional games has been declining, with a reported 8% drop in sales revenue in the first half of the year, raising concerns about "Yihuan's" ability to succeed in a competitive landscape [5]

Core Viewpoint - The company Perfect World is accelerating the launch of its highly anticipated game "Yihuan," which is positioned to lead the competitive landscape of the two-dimensional open-world gaming sector [1][5]. Group 1: Game Development and Launch - "Yihuan" has officially started player recruitment for a closed beta test scheduled for December 27-28 in Suzhou, indicating a significant step towards its launch [1]. - The game has completed its second round of testing and is confirmed to be in the final sprint phase, while other competing titles are still in earlier stages of development [3][5]. - The second test of "Yihuan" utilized Unreal Engine 5.5 and incorporated advanced technologies like NVIDIA DLSS4, resulting in notable improvements in scene construction, character performance, and combat systems [3][8]. Group 2: Financial Performance - In the third quarter of 2025, Perfect World reported a revenue of 5.417 billion yuan, a year-on-year increase of 33%, and a net profit of 666 million yuan, marking a turnaround from losses [6]. - The successful launch of multiple new games, including the self-developed MMO "Zhu Xian World," has been a key driver of revenue growth [6]. - The company's esports and film sectors also contributed significantly, with the film business achieving a revenue of 920 million yuan in the first three quarters, a staggering year-on-year growth of 433% [6]. Group 3: Market Position and Future Outlook - "Yihuan" is expected to be the first product to launch in the competitive two-dimensional open-world market, establishing a first-mover advantage for Perfect World [5]. - Analysts predict that "Yihuan" could generate approximately 1.4 billion yuan in profit for the company in 2026, indicating strong potential for revenue growth and valuation recovery [8]. - The company is focusing on product iteration, technological upgrades, and cost control to build new growth momentum and regain its competitive position in the industry [9].

Core Insights - Perfect World reported Q3 2025 revenue of 1.73 billion yuan, representing a year-over-year increase of 31%, primarily driven by the growth contribution from the online game "Zhu Xian World" [1] - The gross margin for Q3 was 64.8%, an increase of 13.1 percentage points year-over-year, mainly due to improved margins in the film and television sector [1] - The net profit attributable to shareholders for Q3 was 160 million yuan, a significant recovery from a loss of 210 million yuan in the same period last year, largely due to the increased contribution from online games [1] Financial Projections - The company anticipates that the upcoming game "Yihuan" will launch in the first half of 2026, contributing to revenue growth [1] - The recent broadcasting policy changes are expected to drive a recovery in the long-form drama market, with new projects likely taking 1-2 quarters to reflect in financial results [1] - Forecasted net profits attributable to shareholders for 2025, 2026, and 2027 are 780 million yuan, 1.571 billion yuan, and 1.607 billion yuan, respectively, adjusted from previous estimates based on game progress and assumptions regarding revenue, gross margin, and expense rates [1] Valuation and Rating - The company maintains a target price of 16.20 yuan based on a 20x PE ratio for comparable companies in 2026, sustaining an "Overweight" rating [1]