Core Insights - Cluely, an AI-driven desktop assistant, has gained significant attention for its controversial positioning as a tool that aids in "cheating" during interviews and exams, effectively bridging the gap between traditional assessment methods and the capabilities of generative AI [8][9][38] - The company has rapidly secured over $20 million in funding, with a valuation of approximately $120 million, highlighting the strong interest from venture capitalists in its disruptive approach [5][19] Company Overview - Cluely was co-founded by Roy Lee and Neel Shanmugam, both students from Columbia University, with Lee taking the lead in public image and strategic direction [21][24] - The product is designed to provide real-time, undetectable support in various virtual interactions, such as job interviews and online exams, emphasizing its "invisible" functionality [8][10] Product Features - Cluely operates as a real-time AI desktop assistant that can capture screen content and audio, providing contextual answers and suggestions without being detected by other participants in a meeting [10][12] - The tool is designed to be used discreetly, allowing users to access information and assistance without alerting others, which is a key selling point [10][11] Market Positioning - Cluely's marketing strategy leverages its controversial nature, appealing to a demographic that is dissatisfied with traditional educational and professional assessment methods [38] - The company adopts a freemium model, offering a basic free version and a professional subscription for unlimited access, targeting young professionals and job seekers [19] Competitive Landscape - Cluely faces competition from both "ethical" meeting assistants that prioritize transparency and compliance, as well as other AI tools that provide similar functionalities but without the controversial branding [33][36] - The unique positioning of Cluely as a "cheating" tool has created a distinct brand identity that attracts a specific user base, making it difficult for competitors to replicate its success without facing similar ethical dilemmas [36][38] Future Challenges - The controversial nature of Cluely's branding may hinder its acceptance in corporate environments that prioritize ethical standards and compliance, posing a potential barrier to market expansion [38] - The company is engaged in a broader social experiment, testing the moral boundaries and value perceptions of society in the AI era, which could have long-term implications for its business model and public perception [38]

来源丨新智元（ID：AI_era） 编辑丨Aeneas KingHZ 图源丨Midjourney 层出不穷的AI作弊手段，简直摧毁了整个技术面试。 大厂的负责人们，已经快被整崩溃了！ 而与此同时，AI作弊软件的公司们，却赚得盆满钵满，6到飞起。 就在昨天，此前因面试作弊被开除的哥大网红哥Roy Lee开心宣布：公司营收直接破纪录，第二个月运营 收入为22.85万美元，利润为22.4万美元。 此前他就预测，公司将实现100万美元的年度经常性收入。 左右滑动查看 至此，小哥原地财富自由，走上人生巅峰。 他直接发出豪言壮语，向00后们喊话：创业的黄金时代就是现在，你可以从GPT包装器和产品中，挖掘 出数十亿美元的潜在价值。 去承担更大的风险吧，十年后回首，你会后悔没有抓住面前的黄金机遇！ 作弊神器猖獗，面试官崩溃 不可否认的是，生成式AI在大厂的编程任务中，越来越被依赖。谷歌、Meta、Salesforce等公司，都在越 来越多地靠AI完成工程任务。 虽然小哥发现了掘金的垂直场景，但面试官们可是被折腾惨了。他们直言：技术面试已经被彻底摧毁。 软件开发公司Studio Init的联创Henry Kirk表示，在招聘过 ...