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商书会举办“GEO-AI搜索时代”主题沙龙:探索品牌信任构建新路径
Sou Hu Cai Jing· 2025-12-15 14:02
2025年12月15日下午两点,商书会在苏州中心A座国信证券会议厅成功举办了一场聚焦 "GEO-AI搜索时代品牌'信任推荐官'" 的主题沙龙。本次活动吸引了15 位商书会成员参与深度交流,特邀拥有20年互联网营销实战经验的知名顾问、微易宝创始人、智媒易媒体平台负责人及"祥云GEO"平台联合创始人薛明辉担 任主讲嘉宾。 AI全域营销顾问、微易宝创始人、祥云GEO平台联合创始人薛明辉 活动伊始,商书会发起人、乐活直聘CEO李昭波向与会成员介绍了社群理念:"商书会,全称商界读书会,取自《尚书》中《商书》篇,意为 '以商为界,习 书成会' 。作为一个集商业共享、社交学习、资源互助的创业社群,我们成立8年来一直致力于为创业者与中小微企业主提供高质量的共同成长平台。采用一 次入会499元、终身在籍的模式,就是希望让更多有成长意愿的经营者能够持续获得前沿的商业智慧和同行者力量。" 主讲人洞见:AI用户崛起与GEO战略定义 案例精要:多行业实践印证GEO价值 为使理念更具象,薛明辉分享了服务不同领域企业时观察到的GEO实践效果。在华林科纳(半导体设备)、庄昊电热(工业制造)、爱尚家全屋定制、艺 极楼梯(高端家居) 等企业的相 ...
从滞销困局到上市新程:头米生活“创新引擎”驱动6家企业突围
Sou Hu Cai Jing· 2025-09-22 09:46
Group 1 - The core issue in the current e-commerce landscape is the monopolization of traffic by major players, leading to difficulties for physical retailers, increased consumer spending, and a widening urban-rural gap [1] - The company "Toumi Life" has successfully navigated the challenging commercial environment through an innovative model combining "green points + rural revitalization + AI marketing," achieving over 10 million users and nearly 10 billion in annual revenue within a year [3][11] - The model transforms consumer spending into an investment, allowing each purchase to hold value, thus addressing the issues of price comparison fatigue and high expenditure for users [3][5] Group 2 - The points system incentivizes consumer spending, where users earn 5% to 15% in points for every 100 yuan spent, with higher points for purchasing rural revitalization products [5] - A subsidy pool and incentive mechanisms empower merchants, allowing them to contribute 5% to 20% to a subsidy pool while receiving 15% commission from the platform, which is then returned to users as points or vouchers [7] - AI-driven marketing enables precise operations by analyzing user behavior data, optimizing resource allocation, and improving profit margins for merchants, with net profits increasing by 12% compared to competitors [9][11] Group 3 - The platform has positively impacted 194 counties, enhancing rural economic development and achieving an 82% repurchase rate for agricultural products [11] - Users can exchange points for "regional partner" status, participating in new store location voting, while merchants receive supply chain financial support with lower interest rates [11] - The company aims to provide solutions to traditional commercial challenges, fostering a win-win situation for all parties involved and potentially leading the industry towards new opportunities [11]