Core Insights - The 2025 Amazon Global Store Cross-Border Summit was held in Hangzhou, highlighting the growth of cross-border e-commerce in China, with a total import and export value of 1.37 trillion yuan in the first half of the year, a 10.3% increase compared to the same period in 2024 [3][4] Group 1: Cross-Border E-Commerce Trends - Cross-border e-commerce is expanding globally, with platforms providing enhanced services for sellers to access international markets [3][4] - Amazon introduced the "Next Generation Cross-Border Chain," allowing sellers to list products once and manage inventory from a single location for global sales [4] Group 2: AI Integration in E-Commerce - AI tools are becoming essential for improving efficiency across all processes in cross-border e-commerce, with Amazon launching innovative AI solutions to streamline operations [5] - The introduction of generative AI allows sellers to create product listings more efficiently, with over 1.3 million sellers already utilizing the new AI tools [5] Group 3: Emerging Markets in Inland Regions - Inland cities in China, particularly in Central and Western regions, are emerging as new hubs for cross-border e-commerce, with significant growth observed in these areas [6][7] - Hubei province has seen a remarkable increase in cross-border e-commerce, with a 124% year-on-year growth in export value in 2024, reaching 67.97 billion yuan [7]

Core Viewpoint - The article highlights the significant changes and opportunities in the cross-border e-commerce sector in China following the adjustment of tariffs by the United States, with companies actively seeking to expand their markets and enhance their competitiveness. Group 1: Market Changes and Opportunities - After the U.S. adjusted tariffs on Chinese goods, American buyers began stockpiling products, leading to a surge in orders for cross-border e-commerce companies [1] - A cross-border e-commerce company in Hangzhou has shifted its focus from the European and American markets to Southeast Asia and Japan, recruiting local hosts to promote Chinese products [3][4] - The demand in Southeast Asia has diversified, prompting companies to adjust their product selection strategies and explore new market opportunities [4][5] Group 2: Business Expansion and Innovation - Companies are enhancing their production capabilities and digital transformation to meet the increasing demand, with one textile company reporting an export value of $500 million last year [6][8] - A company specializing in RV awnings received over 140 orders from the U.S. and Australia, demonstrating resilience despite rising tariffs [10] - The CEO of a shading equipment company noted that their unique products have maintained demand, leading to significant orders even after tariff increases [10] Group 3: New Market Development - Many companies are forming international e-commerce teams to explore markets beyond the U.S., targeting over 100 countries including the Middle East and Europe [12][14] - The Zhejiang Provincial Department of Commerce is collaborating with cross-border platforms to assist companies in expanding into new markets [14] - AI tools are being implemented to help businesses navigate language barriers and compliance issues in new markets, significantly lowering the entry barriers for small and medium-sized enterprises [16] Group 4: Growth in Non-U.S. Markets - The article notes a substantial increase in business opportunities in non-U.S. markets, with European market opportunities growing by approximately 86%, and France seeing a 150% increase [16]