21世纪经济报道记者柳宁馨杭州报道 12月4日，2025亚马逊全球开店跨境峰会在杭州举行。 （2025 亚马逊 全球开店跨境峰会，拍摄/柳宁馨） 根据海关总署公布的数据，今年上半年，我国跨境电商进出口总值1.37万亿元，比2024年同期增长10.3%。 "现在有了生成式AI，卖家只需用手机快速拍张照片，或者输入几个关键词，系统就能自动生成完整的商品页面。仅就企业推出 的生成式AI商品页制作工具而言，已有超过130万卖家正在使用。"Dharmesh Mehta表示。 21世纪经济报道记者从大会上观察到，一方面，跨境电商进一步向全球市场拓展，另一方面，AI工具成为提升跨境电商全流程 效率的必选项。在中国市场，除了沿海城市跨境电商快速发展，中部、西部的更多内陆城市逐渐形成跨境电商新高地。 "一键卖全球" 从"一键出海"到"一键卖全球"，跨境电商从区域销售进一步全球化是大趋势，平台企业也在为跨境电商卖家提供更方便的全球 市场拓展服务。 例如，亚马逊全球开店全新推出"下一代跨境链"，具体而言，跨境电商企业只需一次在亚马逊上架选品、一次在货源所在地仓 库入仓，即可实现全球销售。 亚马逊全球副总裁、亚马逊全球开店全球业务负 ...

Core Viewpoint - The article highlights the significant changes and opportunities in the cross-border e-commerce sector in China following the adjustment of tariffs by the United States, with companies actively seeking to expand their markets and enhance their competitiveness. Group 1: Market Changes and Opportunities - After the U.S. adjusted tariffs on Chinese goods, American buyers began stockpiling products, leading to a surge in orders for cross-border e-commerce companies [1] - A cross-border e-commerce company in Hangzhou has shifted its focus from the European and American markets to Southeast Asia and Japan, recruiting local hosts to promote Chinese products [3][4] - The demand in Southeast Asia has diversified, prompting companies to adjust their product selection strategies and explore new market opportunities [4][5] Group 2: Business Expansion and Innovation - Companies are enhancing their production capabilities and digital transformation to meet the increasing demand, with one textile company reporting an export value of $500 million last year [6][8] - A company specializing in RV awnings received over 140 orders from the U.S. and Australia, demonstrating resilience despite rising tariffs [10] - The CEO of a shading equipment company noted that their unique products have maintained demand, leading to significant orders even after tariff increases [10] Group 3: New Market Development - Many companies are forming international e-commerce teams to explore markets beyond the U.S., targeting over 100 countries including the Middle East and Europe [12][14] - The Zhejiang Provincial Department of Commerce is collaborating with cross-border platforms to assist companies in expanding into new markets [14] - AI tools are being implemented to help businesses navigate language barriers and compliance issues in new markets, significantly lowering the entry barriers for small and medium-sized enterprises [16] Group 4: Growth in Non-U.S. Markets - The article notes a substantial increase in business opportunities in non-U.S. markets, with European market opportunities growing by approximately 86%, and France seeing a 150% increase [16]