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主动求变、提升产品竞争力、“多条腿”走路 跨境电商新大门在打开
Yang Shi Wang· 2025-05-26 02:02
Core Viewpoint - The article highlights the significant changes and opportunities in the cross-border e-commerce sector in China following the adjustment of tariffs by the United States, with companies actively seeking to expand their markets and enhance their competitiveness. Group 1: Market Changes and Opportunities - After the U.S. adjusted tariffs on Chinese goods, American buyers began stockpiling products, leading to a surge in orders for cross-border e-commerce companies [1] - A cross-border e-commerce company in Hangzhou has shifted its focus from the European and American markets to Southeast Asia and Japan, recruiting local hosts to promote Chinese products [3][4] - The demand in Southeast Asia has diversified, prompting companies to adjust their product selection strategies and explore new market opportunities [4][5] Group 2: Business Expansion and Innovation - Companies are enhancing their production capabilities and digital transformation to meet the increasing demand, with one textile company reporting an export value of $500 million last year [6][8] - A company specializing in RV awnings received over 140 orders from the U.S. and Australia, demonstrating resilience despite rising tariffs [10] - The CEO of a shading equipment company noted that their unique products have maintained demand, leading to significant orders even after tariff increases [10] Group 3: New Market Development - Many companies are forming international e-commerce teams to explore markets beyond the U.S., targeting over 100 countries including the Middle East and Europe [12][14] - The Zhejiang Provincial Department of Commerce is collaborating with cross-border platforms to assist companies in expanding into new markets [14] - AI tools are being implemented to help businesses navigate language barriers and compliance issues in new markets, significantly lowering the entry barriers for small and medium-sized enterprises [16] Group 4: Growth in Non-U.S. Markets - The article notes a substantial increase in business opportunities in non-U.S. markets, with European market opportunities growing by approximately 86%, and France seeing a 150% increase [16]