Core Viewpoint - The article discusses the rise of AI-generated voice scams, particularly in the context of celebrity endorsements, highlighting the ease with which these technologies can be misused for fraudulent advertising and the challenges in regulating such practices [3][11][17]. Summary by Sections AI Voice Scams - Numerous celebrities have been impersonated using AI technology to promote products without their consent, leading to widespread deception among consumers [3][9]. - The article cites specific instances, such as fake endorsements from athletes and actors, which have resulted in significant consumer confusion and financial loss [7][10]. Impact on Consumers - Consumers, especially older individuals, are particularly vulnerable to these scams, often being misled by realistic AI-generated content [11][13]. - The proliferation of these scams has created a gray market for AI voice cloning services, making it accessible to anyone with minimal investment [11][15]. Regulatory Challenges - Current platforms have failed to adequately warn users about the potential for AI-generated content, contributing to the problem [11][14]. - Legislative efforts are underway to address these issues, including the establishment of a "whitelist system" for AI-generated content and the recognition of voice rights in legal contexts [15][17]. Future Considerations - The article raises concerns about the long-term implications of AI voice cloning on authenticity and trust in media, suggesting that society may need to develop new methods to verify the authenticity of content [15][17]. - Experts warn that as technology advances, distinguishing between real and AI-generated content will become increasingly difficult, necessitating a cultural shift towards skepticism and verification [14][17].

Core Viewpoint - The rise of AI-generated voice fraud in advertising has led to widespread misuse of celebrity likenesses and voices, creating a new wave of commercial deception that is difficult for consumers to detect [1][10][18]. Group 1: AI Voice Fraud Incidents - Numerous fake accounts have emerged on short video platforms, using AI to create deceptive advertisements featuring celebrities like Quan Hongchan, who are shown promoting unrelated products [2][3]. - High-profile figures, including Zhang Wenhong and Lei Jun, have also been victims of AI voice scams, with their likenesses used in misleading marketing campaigns [8][19]. - The technology allows for the creation of highly realistic fake videos, making it challenging for consumers to discern authenticity, as seen in the case of Zhang Xinyu, who had her voice cloned to promote weight loss products [11][12]. Group 2: The Technology Behind AI Voice Cloning - AI voice cloning technology can replicate a person's voice using minimal samples, making it accessible for anyone to create fake content [22][24]. - The proliferation of AI voice apps has made it easy for users to generate celebrity-like voices for as little as 10 yuan, leading to a surge in fraudulent activities [25][26]. - The low cost and ease of access to AI voice cloning tools have contributed to the rapid growth of this gray market, with many individuals unaware of the potential for misuse [15][27]. Group 3: Regulatory and Societal Responses - There is a growing recognition of the need for legal frameworks to address AI-generated content, with recent court rulings affirming the protection of individuals' voice rights against unauthorized use [28]. - New regulations, such as a "whitelist system," are being introduced to help identify AI-generated content, although the effectiveness of these measures remains uncertain [29]. - The societal implications of AI voice fraud raise concerns about the future of authenticity in media, necessitating a cultural shift towards skepticism and verification of content [27][29].