2026年春节，"史上最长假期"不仅点燃了民众的探亲与旅游热情，更成为线下消费需求爆发的风口。 近日，高德扫街榜启动一系列春节促消费行动，通过为全国超100万商家提供飞行街景接入服务、发布"20大年味城市指南"，并联合多地文旅部门打造特色 榜单，从技术赋能、广告流量激励和区域合作等方面，全力助推春节"烟火经济"释放新活力。 商家侧：飞行街景福利加码，开通即享最高20万元激励，超100万商家预约 为助力线下商户把握春节消费高峰，高德扫街榜在今年春节到来前加码"飞行街景"的数字化赋能，面向全国商家启动大规模激励计划。 "飞行街景"依托高德自研的世界模型，通过高拟真数字还原，实现连续、动态、与现实几乎一致的实景导航与实景探店。消费者到店前，可以直观了解店铺 周边的街道环境、观察店内的装修风格甚至用餐氛围，实现"所见即所得"的探店体验，有效提升消费决策的信心。 据高德扫街榜负责人介绍，为支持商户在春节期间降本增效，扫街榜推出了专项激励方案：新开通"飞行街景"的商户，最高可获得价值20万元的广告流量激 励及相关权益，旨在鼓励更多中小商户拥抱AI数字化经营。截至目前，全国申请预约开通该功能的商家已突破100万家。 技术赋 ...

新浪科技讯 2月11日晚间消息，近日，高德扫街榜启动一系列春节促消费行动，通过为全国超100万商 家提供飞行街景接入服务、发布"20大年味城市指南"，并联合多地文旅部门打造特色榜单，助推春 节"烟火经济"释放新活力。 责任编辑：何俊熹 为助力线下商户把握春节消费高峰，高德扫街榜在今年春节到来前加码"飞行街景"的数字化赋能，面向 全国商家启动大规模激励计划。据高德扫街榜负责人介绍，为支持商户在春节期间降本增效，扫街榜推 出了专项激励方案：新开通"飞行街景"的商户，最高可获得价值20万元的广告流量激励及相关权益，旨 在鼓励更多中小商户拥抱AI数字化经营。截至目前，全国申请预约开通该功能的商家已突破100万家。 数据显示，首批上线飞行街景的商家，在高德平台的日均流量环比增长超40%，日均成交额环比增长超 23%。 为助力线下商户把握春节消费高峰，高德扫街榜在今年春节到来前加码"飞行街景"的数字化赋能，面向 全国商家启动大规模激励计划。据高德扫街榜负责人介绍，为支持商户在春节期间降本增效，扫街榜推 出了专项激励方案：新开通"飞行街景"的商户，最高可获得价值20万元的广告流量激励及相关权益，旨 在鼓励更多中小商户拥抱A ...

Core Viewpoint - The article highlights the significant boost in offline consumption during the 2026 Spring Festival, driven by initiatives from Gaode's Street Scanning List, which aims to enhance consumer engagement and support local businesses through digital tools and promotional activities [1][3]. Group 1: Business Initiatives - Gaode's Street Scanning List has launched a large-scale incentive program for over 1 million merchants, offering up to 200,000 yuan in advertising flow incentives for those who activate the "Flying Street View" feature [3]. - The "Flying Street View" technology provides realistic navigation and store exploration experiences, leading to a reported over 40% increase in daily traffic and over 23% increase in daily transaction volume for participating merchants [3]. Group 2: Consumer Engagement - Gaode has released the "2026 Spring Festival Flavor Guide," featuring 20 cities known for their local cultural experiences, to assist consumers in making informed decisions about dining and entertainment [4][6]. - A themed activity called "Street Scanning Wishes, Prosperous New Year" will launch on February 12, allowing users to make wishes for their favorite local shops or travel destinations, with a chance to win up to 1,888 yuan in "Street Scanning Red Envelopes" [6]. Group 3: Regional Collaboration - Gaode collaborates with local cultural and tourism departments to promote regional characteristics and boost offline consumption, exemplified by the "Le You Guangdong" series of cultural maps developed in partnership with Guangdong's tourism department [7]. - The collaboration includes the creation of a province-level "Street Scanning List" that features local attractions and offers real-time updates on activities, enhancing consumer navigation and engagement [7].

Group 1 - The core idea of the news is that the upcoming Spring Festival in 2026 is expected to ignite a surge in offline consumption, driven by various promotional activities and digital enhancements by Gaode's Street Ranking initiative [1] - Gaode's Street Ranking has launched a series of consumer promotion actions, including providing access to street view services for over 1 million merchants and releasing a guide to 20 cities rich in local flavor [1][5] - The initiative aims to support merchants in maximizing the Spring Festival consumption peak through a large-scale incentive program, offering up to 200,000 yuan in advertising flow incentives for new merchants adopting the "Flying Street View" feature [2][4] Group 2 - The "Flying Street View" feature allows consumers to experience a realistic navigation and store exploration, enhancing their confidence in making purchasing decisions [2][4] - Data shows that merchants who have adopted the "Flying Street View" feature have experienced over a 40% increase in daily traffic and over a 23% increase in daily transaction volume on the Gaode platform [4] - The 2026 Spring Festival Flavor Guide focuses on 20 popular cities, providing users with a comprehensive decision-making guide for dining, entertainment, and travel [5][17] Group 3 - Gaode is collaborating with local cultural and tourism departments to explore regional characteristics and boost offline consumption, exemplified by the "Le You Guangdong" series of cultural tourism maps [18] - The collaboration includes the creation of a provincial-level "Street Ranking" that integrates authoritative data from local tourism departments with real user travel data for ranking and recommendations [18] - The initiative aims to highlight hidden local gems and enhance the visibility of unique shops and attractions, contributing to the growth of the "smoky economy" during the Spring Festival [18]