Core Insights - The article highlights the significant boost in offline consumption driven by the upcoming "longest holiday in history" during the Spring Festival, with various initiatives aimed at enhancing consumer engagement and spending [1] Group 1: Merchant Initiatives - Gaode's "Flying Street View" program offers digital empowerment to over 1 million merchants, providing incentives up to 200,000 yuan for new participants to enhance their visibility and attract customers [2] - The "Flying Street View" technology allows consumers to experience realistic navigation and store environments, improving their confidence in purchasing decisions [2] - Initial data shows that merchants utilizing the "Flying Street View" have experienced over 40% increase in daily traffic and over 23% increase in daily transaction volume, particularly in the restaurant, hotel, and tourism sectors [5] Group 2: User Engagement - Gaode has released a "2026 Spring Festival Flavor Guide," featuring 20 cities known for their local cultural experiences, providing users with a comprehensive guide for dining and entertainment [6] - The guide incorporates local customs and activities, enhancing the user experience by connecting them with unique cultural offerings in various regions [6] Group 3: Collaborative Efforts - Gaode collaborates with regional cultural and tourism departments to promote local flavors and boost offline consumption, exemplified by the "Le You Guangdong" initiative, which integrates local attractions and offers real-time updates and navigation [18] - The partnership aims to highlight hidden gems and local businesses, contributing to the growth of the "smoky economy" during the Spring Festival [18]

Group 1 - The core initiative of Gaode's "Street Scanning List" is to launch a series of promotional actions for the Spring Festival, providing access to flight street view services for over 1 million merchants nationwide and releasing a "20 Major Flavor Cities Guide" to boost the "fireworks economy" during the holiday [1][3] - To support offline merchants in seizing the Spring Festival consumption peak, Gaode has introduced a large-scale incentive program, offering up to 200,000 yuan in advertising traffic incentives for new merchants who activate the flight street view feature [1][3] - As of now, over 1 million merchants have applied to activate the flight street view feature, with initial data showing that merchants who went live with this feature experienced over 40% growth in daily traffic and over 23% growth in daily transaction volume on the Gaode platform [1][3] Group 2 - Gaode has released the "2026 Spring Festival Flavor Guide," focusing on 20 popular cities known for their festive atmosphere, providing users with a one-stop consumption decision-making guide [2][4] - To enhance festive interaction, Gaode will launch the "Street Scanning Wish, Fortune-Filled New Year" themed activity on February 12, where participants can win up to 1,888 yuan in "Street Scanning Red Envelopes" [2][4] - Gaode is collaborating with regional cultural and tourism departments to explore local festive characteristics, promoting offline consumption development, exemplified by the launch of the "Enjoy Guangdong" series of cultural and tourism maps in partnership with the Guangdong Provincial Department of Culture and Tourism [2][4]

Core Viewpoint - The article highlights the significant boost in offline consumption during the 2026 Spring Festival, driven by initiatives from Gaode's Street Scanning List, which aims to enhance consumer engagement and support local businesses through digital tools and promotional activities [1][3]. Group 1: Business Initiatives - Gaode's Street Scanning List has launched a large-scale incentive program for over 1 million merchants, offering up to 200,000 yuan in advertising flow incentives for those who activate the "Flying Street View" feature [3]. - The "Flying Street View" technology provides realistic navigation and store exploration experiences, leading to a reported over 40% increase in daily traffic and over 23% increase in daily transaction volume for participating merchants [3]. Group 2: Consumer Engagement - Gaode has released the "2026 Spring Festival Flavor Guide," featuring 20 cities known for their local cultural experiences, to assist consumers in making informed decisions about dining and entertainment [4][6]. - A themed activity called "Street Scanning Wishes, Prosperous New Year" will launch on February 12, allowing users to make wishes for their favorite local shops or travel destinations, with a chance to win up to 1,888 yuan in "Street Scanning Red Envelopes" [6]. Group 3: Regional Collaboration - Gaode collaborates with local cultural and tourism departments to promote regional characteristics and boost offline consumption, exemplified by the "Le You Guangdong" series of cultural maps developed in partnership with Guangdong's tourism department [7]. - The collaboration includes the creation of a province-level "Street Scanning List" that features local attractions and offers real-time updates on activities, enhancing consumer navigation and engagement [7].

Group 1 - The core idea of the news is that the upcoming Spring Festival in 2026 is expected to ignite a surge in offline consumption, driven by various promotional activities and digital enhancements by Gaode's Street Ranking initiative [1] - Gaode's Street Ranking has launched a series of consumer promotion actions, including providing access to street view services for over 1 million merchants and releasing a guide to 20 cities rich in local flavor [1][5] - The initiative aims to support merchants in maximizing the Spring Festival consumption peak through a large-scale incentive program, offering up to 200,000 yuan in advertising flow incentives for new merchants adopting the "Flying Street View" feature [2][4] Group 2 - The "Flying Street View" feature allows consumers to experience a realistic navigation and store exploration, enhancing their confidence in making purchasing decisions [2][4] - Data shows that merchants who have adopted the "Flying Street View" feature have experienced over a 40% increase in daily traffic and over a 23% increase in daily transaction volume on the Gaode platform [4] - The 2026 Spring Festival Flavor Guide focuses on 20 popular cities, providing users with a comprehensive decision-making guide for dining, entertainment, and travel [5][17] Group 3 - Gaode is collaborating with local cultural and tourism departments to explore regional characteristics and boost offline consumption, exemplified by the "Le You Guangdong" series of cultural tourism maps [18] - The collaboration includes the creation of a provincial-level "Street Ranking" that integrates authoritative data from local tourism departments with real user travel data for ranking and recommendations [18] - The initiative aims to highlight hidden local gems and enhance the visibility of unique shops and attractions, contributing to the growth of the "smoky economy" during the Spring Festival [18]