4月1 5日下午，长沙北辰国际会议中心，绝味食品携网聚资本、企业发展、海纳百川其他三 大业务板联动开启四场高规格论坛。区别于上午的战略发布会，下午的四大平行论坛深入展 现企业在AI数智战略升级、供应链创新、双品牌驱动等领域的战略布局，传递卤味行业从规 模竞争转向生态共建的时代信号。 0 1 绝味食品平行论坛：二十岁从"舌尖传奇"成长到"行业标杆" 2 0 0 5年4月1 5日，绝味鸭脖第一家门店在南门口开业，如今，2 0岁的绝味已构建起覆盖全国 的万家门店网络，拥有约3 0 0 0余名加盟商，年零售规模稳居行业龙头。依托国内领先的卤味 工厂群与"冷链保鲜，日配到店"体系，树立供应链效率标杆。 在绝味食品平行论坛中，绝味食品首席数智增长官谌鹏飞进行了开场致辞，随后，绝味数智 天团6位核心团队成员发表TED演讲，分别来自产品、全渠道、品牌营销等领域。演讲现 场，他们以风趣幽默的风格分享了绝味数智增长实践、，通过实战干货和领先专业认知，展 现了绝味年轻、活力、引领行业创新的团队风貌以及鸭厂快乐解压的秘诀。他们将与消费者 双向价值奔赴，与生态开放共创的理念融入到每天的工作实践中，是东方卤味在数智时代传 承与创新的有生 ...

Core Insights - The article highlights the strategic transformation of Juewei Foods from scale competition to ecological co-construction in the ready-to-eat food industry, emphasizing the integration of AI, supply chain innovation, and dual-brand strategies [1][10] Group 1: Juewei Foods' Growth and Strategy - Juewei Foods has established a nationwide network of over 10,000 stores and approximately 3,000 franchisees since its first store opened in 2005, marking its 20th anniversary as an industry benchmark [1][10] - The company has built a supply chain efficiency model based on cold chain preservation and daily delivery to stores, setting a standard in the industry [1][3] - The company aims to create a dual-value proposition with consumers and foster an open ecosystem for co-creation, reflecting its commitment to innovation in the era of digital intelligence [1][3] Group 2: Supply Chain and Innovation - Juewei's supply chain focuses on quality assurance and green development, integrating intelligent manufacturing, cold chain logistics, strategic procurement, and innovation to enhance its core competitiveness [3][6] - The company plans to deepen collaboration with industry partners to create consumer value through technological co-research, data sharing, and channel co-construction, aiming for a digital upgrade across the entire supply chain [3][6] Group 3: Capital and Globalization - The forum emphasized the need for companies to build certainty amid uncertainty through strategic contraction, organizational evolution, and industrial collaboration [5] - The focus on a dual approach of domestic cultivation and overseas expansion aims to provide a resilient growth framework for companies like Juewei Foods [5][6] Group 4: Supply Chain Efficiency Revolution - Juewei has developed a high-efficiency system across the entire industry chain, achieving daily delivery and reducing transportation losses through intelligent scheduling and AI algorithms [5][6] - The company has extended product shelf life to 90 days using advanced preservation technology, allowing for expansion into tourism and supermarket channels while significantly reducing loss rates [5][6] Group 5: Digital Marketing and Brand Strategy - The company has validated three paths for digital marketing: AI-driven product development, a closed-loop of online and offline operations, and cultural penetration of regional characteristics [8][10] - Juewei's future strategy is defined by three transformations: from scale expansion to value cultivation, from product-driven to ecological co-construction, and from Eastern flavors to global tastes [10]