Core Insights - The article discusses the launch of the "Spring Festival Treat" plan by Qianwen App, which offers users a 25 yuan takeaway "free order card" for inviting new users, leading to a surge in demand and subsequent issues with the app's functionality [2][6] - The initiative has sparked a secondary market on platforms like Xianyu, where "Qianwen newcomers" are being sold, indicating a growing trend in user acquisition strategies within the app industry [6][9] Group 1: Qianwen App's Promotion - On February 6, Qianwen App initiated a 30 billion yuan promotional campaign, providing users with a 25 yuan free order card for participating in the activity [2] - Users reported difficulties with the app, with many unable to place orders due to high traffic, prompting the company to address the issue publicly [4][6] - The promotion has led to significant user engagement, with over 10 million orders placed within the first 9 hours of the campaign [9] Group 2: Secondary Market Dynamics - A new market has emerged on Xianyu, where "Qianwen newcomers" are being sold, with prices increasing from 3-4 yuan to as high as 18 yuan within two days [6][8] - The average transaction price for "Qianwen newcomers" has risen significantly, indicating a high demand and potential for profit in this secondary market [6][9] - There are also reports of fraudulent listings, where some sellers do not fulfill orders, highlighting the risks associated with this new market [8] Group 3: Industry Context - The competition among AI applications during the Spring Festival is intensifying, with various promotional strategies being employed to attract users [9] - The article notes that Qianwen App has maintained a leading position in the App Store download rankings, reflecting the effectiveness of its promotional efforts [9] - The incident involving a delivery person spilling multiple orders underscores the operational challenges faced by businesses during high-demand periods [11]

Core Viewpoint - Alibaba's Qianwen launched a promotional campaign "Spring Festival 3 Billion Free Orders" with milk tea vouchers, but faced system issues shortly after the launch, affecting user access to the event page [1][4] Group 1: Promotional Campaign - The Qianwen app distributed over 1 million milk tea orders within 3 hours of the campaign launch [4] - The campaign aims to attract new users by offering rewards for inviting friends, including a potential prize of a 10,000 yuan Qianwen AI lifestyle card [4] - A second wave of the campaign is set to begin on February 13, offering cash red envelopes with a maximum value of 2,888 yuan [4] Group 2: System Performance and User Experience - Users reported issues accessing the promotional page, with messages indicating system errors, although the Q&A function remained operational [1] - Alibaba is responding to the issues by increasing resources to ensure smooth operation [4] - The challenge remains for Qianwen to maintain user experience and system stability while managing the influx of new users [5] Group 3: Competitive Landscape - The AI application sector is becoming increasingly competitive, with Alibaba entering the cash red envelope market following Tencent and Baidu [4] - However, Qianwen's promotional links faced restrictions on WeChat, indicating challenges in social sharing and user engagement [4]