Core Viewpoint - The article highlights the issue of "black public relations" targeting several automotive companies, including Xiaomi, Xpeng, NIO, and Deep Blue, revealing the use of AI-generated false information and coordinated smear campaigns against these brands [2][9][14]. Group 1: Black Public Relations Tactics - The tactics employed against the automotive companies include AI-generated rumors, abusive comments towards car owners, and negative press releases before new car launches [2][9]. - Specific false claims, such as NIO cars catching fire and Xiaomi cars having malfunctioning doors after collisions, have been identified as fabricated [9][12]. - A significant number of social media accounts have been investigated, with hundreds of accounts collected as evidence and dozens of lawsuits initiated [3][9]. Group 2: Industry Response - A joint action by six government departments aims to combat black public relations and requires online platforms to strengthen their control over AI-generated content and malicious accounts [3][16]. - NIO's chairman, Li Bin, emphasized the low investment cost of black public relations compared to the high costs of automotive development, highlighting the need for stricter regulations against such practices [14][16]. - The article mentions that some individuals involved in black public relations have been apprehended, with one group reportedly having over 23 members and illicit funds exceeding 200 million yuan [14][16].

Core Viewpoint - The article discusses the issue of black public relations (PR) in the automotive industry, highlighting the actions taken by companies like Xiaomi, Xiaopeng, NIO, and Deep Blue against malicious online activities [1][3]. Group 1: Black PR and Its Impact - CCTV Finance reported on the prevalence of black PR tactics targeting automotive companies, including the use of AI-generated defamatory content and coordinated smear campaigns [3][4]. - A specific case mentioned is the incident involving Xiaomi's car, where a blogger falsely claimed that the car's door could not be opened after a collision, leading to legal actions against the involved parties [3][4]. Group 2: Legal Actions and Industry Response - Xiaomi's legal department has collected evidence from hundreds of accounts and initiated dozens of lawsuits this year, with multiple cases currently under investigation [4]. - Lei Jun, the founder of Xiaomi, emphasized the need for a clean and transparent industry environment, urging online platforms to strengthen their control over malicious actors using generative AI technology [4].

9月13日，雷军在社交媒体针对"黑公关"一事发文，内容如下： 我们法务部今年已取证数百个账号，发起诉讼数十起，正在等待逐一开庭，多起报警的案件也正在办案 过程中。 昨晚央视财经《经济半小时》播出了起底黑公关的内容，小米、小鹏、蔚来、深蓝四家车企接受了采 访。造谣抹黑各家车企的手段高度相似，都有AI生成造谣内容、评论区辱骂车主、新车发布前通稿抹黑 车企产品等行为，甚至有平台对于相同内容正面负面不同引导的标题会有不同的流量呈现。 ...