Investment Rating - The industry investment rating is "Overweight" for the internet sector, maintaining a positive outlook on recruitment platforms [6]. Core Insights - The recruitment industry is showing signs of recovery driven by macroeconomic improvement and targeted policy support, with expectations for growth in the second half of 2025 [1]. - There is a notable divergence in revenue trends among leading recruitment platforms, with BOSS Zhipin experiencing a year-on-year revenue increase of 11.2% in the first half of 2025, while Zhilian and Liepin saw declines of 13.2% and 10% respectively [2]. - The recovery in payment collections and new job postings is evident, with BOSS Zhipin projected to see a year-on-year revenue growth of 14.6% in Q3 2025, indicating a positive trend [3]. - Small and medium-sized enterprises (SMEs) are driving significant growth in job postings, particularly in the blue-collar sector, with BOSS Zhipin's blue-collar revenue growth outpacing white-collar growth [4]. - The recruitment platforms are expected to see improved earnings performance in the latter half of 2025, with BOSS Zhipin's strong performance validating its competitive position and potential for valuation increase [5]. Summary by Sections Recruitment Trends - Recruitment demand is recovering, with online platforms showing a positive trend in job postings and revenue collections [1][3]. Revenue Performance - BOSS Zhipin reported a revenue of 40.3 billion in H1 2025, while Zhilian and Liepin faced declines, highlighting a shift in market dynamics [2]. Job Postings - New job postings are on the rise, with BOSS Zhipin seeing a 20% year-on-year increase in July 2025, indicating a strong recovery in recruitment demand [3]. SME Growth - SMEs are increasingly contributing to job postings, with BOSS Zhipin seeing significant growth in positions from companies with fewer than 100 employees [4]. Earnings Outlook - The earnings outlook for recruitment platforms is optimistic, with BOSS Zhipin expected to continue outperforming market expectations [5].

Core Viewpoint - The company reported strong financial performance for 2024 and Q1 2025, driven by growth in flexible employment services and government subsidies, with a positive outlook for future earnings acceleration [1][2][4]. Financial Performance - In 2024, the company achieved revenue of 11.79 billion yuan, an increase of 20.55%, and a net profit attributable to shareholders of 205 million yuan, up 2.42% [1][2]. - For Q1 2025, the company reported revenue of 3.3 billion yuan, a growth of 25.13%, and a net profit of 60 million yuan, reflecting a significant increase of 42.15% [1][2]. - The company's non-recurring net profit for 2024 was 139 million yuan, up 3.6%, while Q1 2025's non-recurring net profit reached 50 million yuan, a remarkable increase of 103.24% [2]. Business Segments - Revenue from flexible employment, mid-to-high-end talent search, recruitment process outsourcing (RPO), technical services, and other businesses for 2024 was 11.14 billion, 370 million, 60 million, 60 million, and 160 million yuan respectively, with year-on-year changes of +22.4%, -11.6%, -18.3%, +44.2%, and +8.1% [2]. - The flexible employment segment saw a total of 499,000 person-times dispatched, a growth of 30.3%, with the number of outsourced employees in this segment reaching 46,000, an increase of 28.2% [3]. Technological Empowerment - The proportion of outsourced technical research and development positions reached 68.2%, an increase of 6.7 percentage points [3]. - The company's HeWa platform registered 16,000 partners, a growth of 21.8%, and managed 77,000 mid-to-high-end job postings, reflecting a 46.4% increase, with 15,000 positions delivered, a significant rise of 119.1% [3]. Profitability and Cost Control - The gross profit margin for 2024 was 6.4%, a decrease of 0.95 percentage points, with specific margins for flexible employment, mid-to-high-end talent search, and RPO at 5.5%, 26.0%, and 18.2% respectively [3]. - The company's expense ratios for sales, management, research and development, and finance were 1.4%, 2.4%, 0.4%, and 0.2%, showing slight year-on-year changes [3]. Future Outlook - The company maintains a strong recommendation rating, anticipating continued growth in the flexible employment sector and improvements in the overall recruitment market, supported by ongoing technological investments and AI integration [1][4].