Core Insights - The article discusses the innovative approach of AutoGame and its founder Zhang Haoyang in creating AI-driven sandbox games, particularly focusing on the game "Maggie's Garden" which has gained significant traction on Steam without any promotional efforts [2][5][29] - The game allows players to generate NPCs, quests, and items using natural language, thus democratizing content creation and transforming traditional user-generated content (UGC) models [5][21][26] Group 1: Company Overview - AutoGame was founded by Zhang Haoyang and Ram, with a vision to leverage AI technology to redefine gaming experiences and content creation [2][11] - The company aims to create a platform where players can actively participate in game development, moving away from traditional hierarchical content creation models [5][12][19] Group 2: Game Mechanics and Features - "Maggie's Garden" is an open-world sandbox game that combines camp building, NPC interaction, and world exploration, creating a continuous gameplay loop [21][25] - The game utilizes a hybrid architecture of HTN (Hierarchical Task Network) and large language models to enable NPCs to interact naturally with players and each other, enhancing the immersive experience [25][51] Group 3: Market Position and Trends - The game has achieved over 5000 wishlists on Steam within a month of its release, indicating strong market interest and potential for growth [2][29] - The sandbox genre is favored by Steam's algorithms, making it a strategic choice for AutoGame, as it aligns with current gaming trends and user preferences [38][56] Group 4: User Engagement and Demographics - The game has attracted a diverse user base, including fans of anime and traditional sandbox games, with a notable percentage of female players [30][42] - Feedback indicates that players appreciate the emotional connection and immersive experiences provided by AI-driven interactions, which enhances user retention and engagement [31][34] Group 5: Future Vision and Development - AutoGame plans to expand its offerings by introducing features that allow players to create content more easily, thus fostering a community-driven ecosystem [43][46] - The company envisions "Maggie's Garden" as a long-term project that evolves with player contributions, aiming to create a self-sustaining content ecosystem [46][50]

Core Viewpoint - AI Coding and multimodal capabilities are becoming the "dual engines" for amplifying the value of UGC ecosystems, enhancing interactivity and quality of user-generated content [1] Group 1: AI Empowerment in Gaming Platforms - Roblox utilizes AI tools such as Code Assist, Avatar Auto Setup, and Texture Generator to enhance code and asset generation, with 70% of new games in 2025 Q2 featuring AI-generated assets, reducing development time by 35% [1] - TapTap's Spark Editor integrates AIGC technology to lower game development barriers, providing visual programming and AI-generated art and copy, thus supporting small teams and users with no coding background [2] Group 2: AI Empowerment in Short Video Platforms - Kuaishou's Keling 2.0 significantly enhances UGC quality, with a 25-fold increase in monthly active users and over 1.68 billion videos generated, improving content production efficiency [3] - Bilibili sees over 100% year-on-year growth in AI-related video watch time in 2025 Q1, attracting young users and fostering a vibrant community around AI content creation [3] Group 3: AI Empowerment in IP Development Platforms - Yuewen Group plans to leverage AI for the adaptation of IP into anime, aiming to enhance adaptation efficiency and diversify content forms, thereby accelerating commercialization across the IP value chain [4]

Investment Rating - The industry rating is "Outperforming the Market" [11][19]. Core Insights - AI Coding and multimodal capabilities are becoming the "dual engines" that amplify the value of UGC ecosystems [4]. - The report highlights the significant impact of AI on various platforms, enhancing user-generated content (UGC) creation and interaction [3]. Summary by Sections 1. AI UGC Empowering Gaming Platforms - Roblox utilizes AI tools such as Code Assist, Avatar Auto Setup, and Texture Generator to enhance game development, with over 44 million games launched by Q2 2025, 70% of which include AI-generated assets, reducing development time by 35% [6]. - TapTap's Spark Editor integrates AIGC technology, providing visual programming and AI-generated art and copy, significantly lowering development barriers for small teams and novice users [6]. 2. AI UGC Empowering Short Video Platforms - Kuaishou's Keling 2.0 model significantly improved short video UGC quality, with a 25-fold increase in monthly active users and over 1.68 billion videos generated by April 2025 [7]. - Bilibili experienced over 100% year-on-year growth in AI-related video viewing time in Q1 2025, establishing itself as a core platform for young users interested in AI content creation [7]. 3. AI UGC Empowering IP Development Platforms - Yuewen Group plans to leverage AI for the adaptation of IP into anime, with a strong portfolio of popular anime IPs, aiming to enhance adaptation efficiency and diversify content forms [8]. Investment Recommendations - The report suggests focusing on: - AI gaming platforms: TapTap, Roblox, and Gibit [9]. - AI short video platforms: Kuaishou and Bilibili [9]. - AI IP development platforms: Yuewen Group [9].