Core Insights - The article discusses the innovative approach of AutoGame and its founder Zhang Haoyang in creating AI-driven sandbox games, particularly focusing on the game "Maggie's Garden" which has gained significant traction on Steam without any promotional efforts [2][5][29] - The game allows players to generate NPCs, quests, and items using natural language, thus democratizing content creation and transforming traditional user-generated content (UGC) models [5][21][26] Group 1: Company Overview - AutoGame was founded by Zhang Haoyang and Ram, with a vision to leverage AI technology to redefine gaming experiences and content creation [2][11] - The company aims to create a platform where players can actively participate in game development, moving away from traditional hierarchical content creation models [5][12][19] Group 2: Game Mechanics and Features - "Maggie's Garden" is an open-world sandbox game that combines camp building, NPC interaction, and world exploration, creating a continuous gameplay loop [21][25] - The game utilizes a hybrid architecture of HTN (Hierarchical Task Network) and large language models to enable NPCs to interact naturally with players and each other, enhancing the immersive experience [25][51] Group 3: Market Position and Trends - The game has achieved over 5000 wishlists on Steam within a month of its release, indicating strong market interest and potential for growth [2][29] - The sandbox genre is favored by Steam's algorithms, making it a strategic choice for AutoGame, as it aligns with current gaming trends and user preferences [38][56] Group 4: User Engagement and Demographics - The game has attracted a diverse user base, including fans of anime and traditional sandbox games, with a notable percentage of female players [30][42] - Feedback indicates that players appreciate the emotional connection and immersive experiences provided by AI-driven interactions, which enhances user retention and engagement [31][34] Group 5: Future Vision and Development - AutoGame plans to expand its offerings by introducing features that allow players to create content more easily, thus fostering a community-driven ecosystem [43][46] - The company envisions "Maggie's Garden" as a long-term project that evolves with player contributions, aiming to create a self-sustaining content ecosystem [46][50]

AI UGC："Coding+多模态"重估平台价值 投资要点： 行 业 研 究 传媒 2025 年 08 月 07 日 快手可灵 2.0 为短视频 UGC 提质增效。2024 年 6 月推出可灵模 型，2025 年 4 月可灵发布 2.0 大师版，迭代一年月活用户增长 25 倍，全球用户突破 2200 万，累计生成视频超过 1.68 亿个、图片超过 3.44 亿张素材。通过可灵模型的赋能，短视频创作者极大提升内容生 产效率与视觉表现力，推动平台 UGC 视频质量与多样性提升。 华福证券 证 券 哔哩哔哩 AI 相关 UGC 内容高增。哔哩哔哩在 AI 相关内容的创 作与消费上持续高速增长。2025 年 Q1，平台 AI 相关视频观看时长 同比提升超 100%，吸引大量年轻用户涌入探索与学习 AI。平台内涌 现出涵盖 AI 绘画、视频生成 编程等多领域的创作社区，相关作品数 量和互动热度显著攀升，进一步巩固了其作为国内年轻用户聚集的 AI 内容创作与分享核心阵地的地位。 研 3、AI UGC 赋能 IP 开发平台：阅文集团 究 报 告 阅文集团计划运用 AI 对 IP 进行动漫化开发。阅文集团孵化大量 爆款头部 ...